After the birth of the term "new quality productivity", it quickly became an important direction to lead the development of the home furnishing industry. As an advanced productivity for emerging fields and future industries, digital transformation and new quality productivity are blended and symbiotic. In this regard, on behalf of the banner of high-quality development of the home furnishing industry, how can the high-end brand respond to better promote industrial upgrading and meet the pursuit of high-quality furniture life?
As the world's first exhibition in the home furnishing and decoration industry, China Construction Expo (Guangzhou) is highly synchronized with national policy guidance, industry change trends, and enterprise growth needs, bringing together the unique resource advantages of the exhibition to lead the industry to create a new development pattern. To this end, China Construction Expo (Guangzhou) launched a series of interviews with "Industry Coffee" to keep up with the trend of industrial upgrading in the large home construction and decoration industry.
In this issue of "Industry Coffee Talk", China Construction Expo (Guangzhou) and Today Home Furnishing walked into Mengtian Wood, the representative brand of Wood Making, and talked to Mr. Yu Jingbin, General Manager of Mengtian Home Furnishing, to understand how Mengtian Wood builds brand power and its development strategy in the context of the digital era.
1. "Design + technology + materials + one-stop" combination
Empower high-end with the brand power of BUFF
In the process of brand development, building core competitiveness is undoubtedly a key part. Implemented in the field of high-end, relying only on a single function cannot meet the personalized and diversified needs of current consumers. Based on the strong genetic foundation of woodwork, Mengtian Woodwork has launched a combination of "design + technology + material + one-stop service" to provide customers with a comprehensive one-stop solution for high-end whole house customization with strong brand power.
For Mengtian Woodwork, design has both product and emotional value.
On the one hand, Mengtian Muzuo provides personalized services according to the needs and preferences of consumers, and at the same time integrates different design elements and styles to highlight the fashion and novelty of products. On the other hand, Mengtian Wood integrates emotional elements into product design, and is committed to creating a warm and comfortable home atmosphere to meet the emotional needs of consumers.
Dream day wood - Romani living room firepiece cabinet
In order to meet these dual needs, Mengtian Muzuo has created a professional design team, as Mr. Yu said: "The changes in consumer needs are dynamic, such as personalized customization, the expression of emotional needs, etc., are the needs of consumers in the current high-end market." By building a professional design and R&D team, or cooperating with well-known designers, Mengtian Wood is able to continuously introduce new and unique design concepts and products. ”
In addition, Mengtian Wood actively explores new process applications and materials to help design better landing, such as combining aesthetics and scientific design, Mengtian Wood upgrades and improves the round bar thread mortise and tenon process; Select high-quality materials, integrate the concept of sustainable development into the design, pay attention to the application of environmentally friendly materials and the rational use of resources.
At the same time, Mengtian Muzuo is committed to service upgrading, with one-stop service solutions, covering measurement, design, production, installation and delivery, etc., to ensure the consistency and quality of services, and consolidate its one-stop high-end whole-house customization convenience advantages.
This set of combination punches down the brand combat effectiveness of Mengtian Wood Works, building a solid development system for the brand, and also becoming a good model for promoting the continuous progress of Wood Wood in the home furnishing industry.
Second, the four major links "wisdom" wins Gaoding
Adhere to quality and speed up delivery goals
At present, driven by the wave of digital technology, the high-end industry has gradually upgraded from "manufacturing" to "intelligent manufacturing". In line with the new round of innovation, Mengtian Muzuo has built two intelligent customized home furnishing production bases in Qingyuan and Jiashan, using intelligent technology to achieve the goal of adhering to quality and speeding up delivery. Looking at the digital manufacturing process of Mengtian Muzuo Intelligent Manufacturing Base, it can be summarized as a four-step upgrade in design software, order management system, quality inspection, and supply chain.
——In terms of design software, intelligent design software (cloud design) is used to meet the personalized needs of customers and improve customer experience;
——In the order management system, based on automated order processing, etc., improve the accuracy and timeliness of delivery;
——In terms of quality inspection, through advanced automation and high-level intelligent manufacturing production lines, we ensure that the products meet high quality standards;
——In the supply chain, digitalization is used to improve supply chain collaboration and agility, and realize the timely supply of raw materials and efficient inventory management.
Mengtian wood-return dream bedroom cloakroom
Mr. Yu revealed: "Mengtian Wood's intelligent manufacturing workshop fully realizes the comprehensive networking of people, machines and materials, realizes real-time perception, real-time command and real-time monitoring, and maximizes the stability of production efficiency and product quality. ”
From the above, it can be seen that Mengtian Muzuo intelligent technology is not only an "accelerator" for product manufacturing, but also a "lubricant" that is interlinked with design, management, logistics and other links, helping to achieve the goal of adhering to quality and speeding up delivery.
In the future, Mengtian Wood will continue to deepen its digital technology and extend the technology to more fields, such as cloud store case gallery function, 720° virtual scene, etc., to inject innovative power into brand development and promote brand optimization and upgrading.
Third, based on the future development trend of Gaoding
Products, services, and marketing continue to make efforts
At present, as a popular subdivision track, Gaoding has brought new development opportunities for home furnishing enterprises. As an enterprise that has been deeply involved in the industry for 35 years, Mengtian Muzuo has strong insight into market development needs, and actively strengthens R&D and innovation around the current development trend of the high-end market on the basis of consolidating the existing development potential, so as to launch products that are more in line with the needs of the market and consumers.
These include product innovation, such as continuing to use high-end materials and processes to improve product environmental performance; Improve the service system, such as continuing to deepen personalized and customized services; Integration of marketing channels, integration of online and offline channels, participation in exhibitions, etc.
Mengtian Muzuo - Xingchen Restaurant
As an important expansion and display platform for the home furnishing industry, China Construction Expo (Guangzhou) has always been a grand event for home furnishing companies to pay attention to and participate. Mr. Yu said: "China Construction Expo (Guangzhou) can not only increase brand exposure, attract the attention of many industry professionals and consumers, but also bring the latest market dynamics and fashion trends, stimulate brand innovation capabilities, and promote industrial upgrading." ”
In the upcoming China Construction Expo (Guangzhou), Mengtian Wood will continue to promote Mengtian's strategic transformation from wooden doors to wood with the help of this platform, and will launch two high-end wood products with great texture and design sense in two large series, so as to show and provide consumers with a more perfect overall solution for Mengtian Wood Home Space.
July 8-11, 2024
The "first day of the new year" in the home construction and decoration industry
Mengtian wood is made in the Canton Fair Complex and the Poly World Trade Center Expo
Join you on this annual appointment