On June 30, the 17th phase of the 2024 "Travel to Xuhui" Urban Orienteering Outdoor Challenge was completed, drawing a successful end to the entire series.
Since its launch on May 25, the "Xuhui" Urban Orienteering Outdoor Challenge has attracted nearly 5,000 participants, and a total of nearly one million yuan of merchant consumption coupons have been issued, accompanying citizens to spend countless wonderful happy moments.
The "Xuhui" Urban Orienteering Outdoor Challenge is operated by the Shanghai Mountaineering and Outdoor Sports Association. Combined with regional characteristics, the event highlights the integration of business, tourism, culture and sports, brand and scene integration, and connects tourist attractions, fashion landmarks, trendy sports venues, Internet celebrity restaurants, cultural and museum exhibition halls, red memorial sites, etc. in the form of urban orienteering, so that participating athletes can enjoy the full-scene event experience of "sports + life" and preferential benefits for merchants; At the same time, we will join hands with brand merchants to introduce people to offline through the event, injecting vitality into various business districts, sports venues and tourist attractions.
The race has a standard route and a parent-child route, and the participants are aged from 7 to 60 years old. The innovative sports and healthy lifestyle provides more possibilities for parent-child travel, couples dating, and friends gatherings.
The event links multiple fields and businesses, integrates sports and consumption, sports and travel, and sports and culture in the form of interactive check-in experience, uses ingenious task links, deeply interacts with athletes, and promotes secondary consumption through giving consumption vouchers.
In the public service project, the event cooperated with Xujiahui Fire and Rescue Station to let the participating children know the difficulty of fire fighting and rescue work, and strengthen the awareness of prevention before it happens; In terms of the selection of cooperative merchants, the event is based on good quality and excellent service, so that the participating athletes can intuitively understand the connotation of the brand, feel the thoughtfulness of offline services, and enjoy the benefits brought by the merchant's consumption vouchers while completing the competition. Different sports projects, businesses and business districts fully reflect the characteristic advantages of Xuhui District's consumption diversity.
Through the successful holding of the "Travel to Xuhui" Urban Orienteering Outdoor Challenge, the practice of holding the event in scenic spots, neighborhoods and business districts has been formed, which will further help the development of the sports industry in Xuhui District, and effectively drive the growth of culture, tourism and consumption.