Once upon a time, BMW's position in the hearts of the Chinese people was unshakable, and this German luxury car represented the supreme quality and prestige. But when domestic new energy vehicles are menacing, BMW's hardcore position is in jeopardy.
Recently, BMW's pure electric SUV ix1 launched an unprecedented wave of price reduction promotions, and the price of a new car as high as 299,900 yuan dropped to 165,900 yuan, which can be described as a typical case of "price for volume". This fully shows that in the competition of new energy vehicles, BMW is in a bitter battle, and it must compromise in order to gain a place.
We can't deny that the ix1 has certain deficiencies in power, range, configuration and space, which also limits its competitiveness with domestic new energy vehicles. As a "oil-to-electric" model, the ix1 power system is not as mature as the models developed by domestic car companies based on the pure electric platform. In terms of cost performance, the ix1 is obviously at a disadvantage compared with domestic models with similar prices.
Traditional car companies such as BMW are facing great pressure on electrification transformation, which is inextricably linked to the rise of domestic car companies. Domestic automakers have greatly reduced R&D and production costs by using their self-developed electric vehicle platforms. It is more advantageous in terms of price, and the cost performance is far higher than that of electric vehicles of traditional car companies. This forced BMW to enter the price war, but with little success.
Therefore, when we see BMW's "low-price sale" for the ix1, behind it is the cruel competition between traditional car companies and domestic car companies in the field of new energy. This indicates the collision of wisdom and new technology between car companies. As consumers, we need to look at the price reduction promotions of car companies rationally, and choose more suitable new energy models according to our own needs.
Specifically, traditional car companies such as BMW will continue to increase investment and innovation in electric vehicle technology. They have a strong technical accumulation, and once the transformation progresses, it will definitely bring huge pressure to domestic car companies. This will prompt domestic car companies to make use of their strengths and avoid weaknesses, continuously optimize the electric vehicle platform, and improve the performance level of the whole vehicle.
Under the technological competition of car companies, the mileage, charging speed, and intelligent networking of electric vehicles will be greatly improved. Innovative technologies will continue to emerge, and electric vehicles will become smarter and more user-friendly. This will undoubtedly enhance the product experience for consumers, and electric vehicles will become more high-end and sporty.
Of course, the construction of the service system is also crucial. Traditional car companies have a complete service network, which is also an aspect that domestic car companies need to speed up improvement. High-quality after-sales service and maintenance are also important demands for consumers. Therefore, the collision between car companies in service competition will also promote the improvement of the level of the entire industry.
It is conceivable that after several years of development, the electric vehicle market will enter a mature period. At that time, technologies such as intelligent networking and autonomous driving will also be widely used. At that time, electric vehicles will show a situation of a hundred flowers, and consumers will enjoy a super high product experience. What drives this change is the technological competition and collision between car companies and car companies.
Of course, in the fierce competition, car companies should also remain rational, avoid vicious competition of excessive price wars, and jointly promote the healthy development of the industry. We also call on consumers to consume rationally, not to be confused by various promotions, and to choose products according to their actual needs. Only in this way can the new energy vehicle market continue to move forward rapidly and bring people a beautiful new life of green travel.
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