The "2024-2030 China Decorative Paper Industry Market Monitoring and Development Trend Analysis Report" (hereinafter referred to as the "Report") created by the expert team of Zhiyan Consulting was officially announced, and since its publication in 2019, it has been selling well for 6 consecutive years, and has successfully become a powerful reference for enterprises to understand and develop the market and formulate strategic directions. From the macro strategic perspective of national economic and industrial development, the report deeply analyzes the future market trends of the decorative paper industry, accurately excavates the development potential of the industry, and judges the future prospects of the decorative paper industry.
The report is divided into 18 chapters, including development overview, operating environment, industry status, trade situation, regional operation, competition pattern, key manufacturers, development strategies, and industrial trends. It involves core data such as decorative paper production, import volume, export volume, demand, sales revenue volume, import amount, export amount, and market size.
All the data in the report are obtained from public information such as official institutions, industry associations and in-depth research, and the data has been verified in detail and verified by multiple parties, in order to provide accurate, reliable and effective value information for the industry!
Decorative paper is the main raw material in the secondary processing of wood-based panels, and the application of titanium dioxide materials to form the final decorative board, the surface color is bright, beautiful, light and heat resistance are good, so it is widely used in office furniture, wardrobes and flooring and other decorations.
In recent years, with the renovation of the old city, consumption upgrading, whole house customization and the continuous expansion of product application fields, the demand for downstream industries continues to grow, decorative paper products with their personalized, lightweight, beautiful appearance and safety and environmental protection and other advantages are more and more popular with consumers, wood-based panel furniture, flooring and wooden doors have a broader market space, superimposed on the policy background of "paper instead of plastic", driving the demand for decorative paper to gradually increase, and the market scale continues to expand. In 2021, the market size of the mainland decorative paper industry will reach 10.333 billion yuan, and in 2022, due to the reduction of downstream market demand and the repeated impact of the epidemic, the scale of the mainland decorative paper industry will decline significantly, and in July 2023, the Ministry of Commerce issued the "Notice of the Ministry of Commerce and Other 13 Departments on Several Measures to Promote Home Consumption", encouraging qualified areas to introduce targeted policies and measures to guide enterprises to improve the quality and level of household consumption supply, provide more high-quality, personalized and customized household products, and increase preferential efforts. Support residents to replace or purchase new green smart home products and carry out renovation of old houses. Encourage financial institutions to strengthen credit support for household consumption under the premise of legal compliance and controllable risks, and with the strong support of national policies, the mainland decorative paper industry will usher in a new growth point, and the market size of the mainland decorative paper industry will increase to 8.836 billion yuan in 2023, of which the plywood field will account for 59%.
The upstream of the decorative paper industry mainly includes wood pulp, titanium dioxide and other industries, decorative paper was originally mainly used in the field of home decoration, such as flooring, wooden doors, wall panels, wardrobes, cabinets, etc., and then gradually expanded to outdoor decoration, advertising, aircraft, high-speed rail, hospitals, laboratories and other public places, up to now, decorative paper has become the best substitute for natural thin wood, but also gradually replace natural stone, leather, fabric, PVC and a series of other decorative materials.
At present, the mainland decorative paper market foreign enterprises occupy a leading position in the market competition by virtue of their technological advantages, followed by domestic large enterprises (such as Qifeng new materials, Xianhe shares, Huawang technology, etc.), with strong production capacity, stable product quality and rich sales channels occupy the main market share, and the rest are more small and medium-sized private enterprises, in the case of backward technology brands have to take the way of price competition to enter the market, so the price competition in the industry is mainly concentrated in small and medium-sized enterprises.
As a professional organization that has witnessed the development of China's decorative paper for more than ten years, Zhiyan Consulting hopes to work together with all enterprises committed to the decorative paper industry to provide more effective information, professional consulting and personalized customized industry solutions, and make a modest contribution to the development of the industry.
Data Description:
1: The core data of this report has been updated to December 2023 (the relevant financial indicators of non-listed companies in the report are affected by corporate credit approval, and there may be a certain lag), and the forecast period of the report is 2024-2030.
2: In addition to the first-hand research information and data, authoritative data sources such as the National Bureau of Statistics, China Customs, industry associations, and public reports of listed companies (prospectuses, transfer prospectuses, annual reports, inquiry reports, etc.) also constitute the data sources of this report. The first-hand data comes from the first-hand information data obtained by the research team from interviews with key enterprises in the industry, and the main interview subjects include corporate executives, industry experts, technical leaders, downstream customers, distributors, agents, distributors and upstream raw material suppliers. Secondary sources mainly include relevant industry news, company annual reports, non-profit organizations, industry associations, government agencies and third-party databases from around the world.
3: The core data of the report is based on the strict data collection, screening, processing, analysis system and independent calculation model of the Zhiyan team to ensure the accuracy and reliability of statistical data.
4: The data used in this report are all from compliance channels, and the analysis logic is based on the professional understanding of the Zhiyan team, which clearly and accurately reflects the research views of analysts.
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