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Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag

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Quick guide

Meta is tweaking its "Made by AI" tag to a more general "AI information" tag to reduce user confusion about the meaning of posts. The new system will display labels when an image is created using an AI tool or when the user confirms the use of an AI tool. Users can learn about how AI is involved in generating images by clicking on the tags. Meta admits that the previous tag did not meet user expectations, especially for users who made minor edits. The revised label aims to reduce criticism of content that only uses AI tools for minor editing, and the impact is particularly important for artists and photographers. The mislabelling of their work as being generated by AI can be controversial, and as the use of AI in art creation increases, it will be challenging to distinguish between human-created and machine-generated content.

Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag

Clarification of the "Made by AI" label

Meta is tweaking its "Made by AI" tag to reduce confusion about what these indicators mean when users view posts. Some Facebook and Instagram users have said they are not happy that their content is labeled as "made by AI", even if they only make minor edits using digital tools. In response, Meta has updated the tag to "AI Information" to provide a more general description.

Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag

Implementation of a new marking system

When Meta's systems detect that an AI tool was used to create an image, or when a user confirms the use of an AI tool, the label will now display an "AI Information" description. Users can access an overview that explains how AI is involved in generating images by clicking on this description. Meta admits that the previous tags didn't always meet users' expectations and lacked context, especially when using AI tools to make minor modifications such as retouching.

Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag

Influence on artists and photographers

The revised labeling approach is designed to prevent unnecessary criticism of users who only use AI tools to make minor edits to their content. This change is particularly important for artists and photographers, whose work has been wrongly labeled as AI-generated, leading to controversy and the need to defend their creative process. As the use of AI in artistic creation continues to evolve, it will continue to be challenging to distinguish between human creativity and machine-generated content.

Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag
Meta Launcher changed the AI tag from "Made with AI" to "AI Information" tag

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