Recent
on some web platforms
The "999 pure gold" products sold
There is a "fake as true"
"Doping, adulteration" and many other situations
↓↓↓
First, the routine is full!
In the live broadcast room, "999 pure gold" became alloyed
It is difficult for consumers to be deceived and defend their rights
In some webcast rooms
"999 pure gold" sales are booming
And claim fidelity and support re-inspection
But consumers found out after buying it
The so-called "999 pure gold" is a fake
There are many more similar complaints online
Netizens have put themselves
The experience of buying fake gold
Shared out
Routine 1: Secretly change the concept
With the reason for rushing to buy pure money and subsidize at a high price
Attract enough onlookers
After the atmosphere to be watched has reached expectations
The streamers immediately changed the items they were selling
Then
The anchors stopped stressing it
Pendants and bracelets that are now on sale
What is the material?
It's just in a barrage full of screens
It's all suggestive
The words "Grab gold".
The reporter bought a random product, and the product certificate he received only stated that the pendant was inlaid with gemstones, and there was no text information on the certificate as for the material of the metal part of the pendant, the material of the bracelet and the ring. However, the 999 stamp, which is conventionally a symbol of the purity of gold, is clearly engraved on the inside of bracelets and rings.
The reporter sent the received samples for identification, and the results were: the main body is made of copper.
Routine 2: Run away after selling
Merchants first sell pure money to accumulate popularity
Set off the real gold sales live broadcast room
Fiery atmosphere
afterwards
The atmosphere created by the sale of gold products
Started marketing alloy products
The reporter saw in a live broadcast room selling gold bars late at night that the fake four big words "China Gold" at the top of the payment page, and the fake "China Gold" four words turned out to be "licking dogs" the next day, and the online seller disappeared into the vast Internet.
Coincidentally, the reporter bought a pure gold bracelet for 299 yuan through a link in the fan group in another live broadcast room that sells bracelets. When the anchor went off the air, the fan base was immediately disbanded, and the order information was nowhere to be found, only the payment record remained.
After the product is sent for inspection, the main material of this bracelet is copper. It is conceivable that when ordinary consumers encounter such a situation, they cannot find evidence to protect their rights.
Second, the purchase depends on grabbing
Illegal falsification, gold theft and false declaration
Where do these fake gold jewelry come from?
Who is working for these live broadcast rooms
What about offering fake gold products?
In the first district of Yiwu International Trade City
There are some stalls selling antique imitation gold jewelry
These are sold on copper jewelry
All of them have a steel stamp of 999
The store sales staff also said frankly
Products with 999 stamps are more popular
The reporter came to a company called Yuqian Trading Co., Ltd., which specializes in providing imitation gold jewelry for e-commerce in the live broadcast room. In the company's warehouse, imitation gold jewelry is piled up on the shelves, pendants, bracelets, bracelets, rings, necklaces, earrings, there are many categories, everything, and the house is full of gold dazzling.
Here, the shipping price of these imitation gold jewelry is only a few yuan.
In cyberspace, the online anchors are clever and the live broadcast room is full of passion, and after the atmosphere is created, some consumers who brush up on the live broadcast are easy to make impulsive purchases. At present, there are more and more such situations, so these imitation gold jewelry engraved with 999 have also begun to be in short supply.
And the commonly used routine of "close the store and run away after selling" in the live broadcast room has also been confirmed here.
Some jewelry malls, trading companies and stalls in Yiwu are only the distribution centers of these imitation gold jewelry, and the source manufacturers of 999 imitation gold jewelry are in Haifeng County, which is known as the "jewelry capital". In Haifeng County, there are dense jewelry factory signboards everywhere, as well as large jewelry exhibition halls, where most of the stalls are opened directly by manufacturers.
Some merchants in Haifeng County are well aware of the suspected violation of the 999 printing of imitation gold jewelry. Some shopkeepers told reporters that to sell and produce such goods, they should "use their brains" and "avoid risks".
The mainland has clear regulations on the purity of gold jewelry and the method of representation of material imprints. For the average consumer, 999 is conventionally referred to as the purest gold.
The person in charge of Haifeng County Yuantai Jewelry Factory said that if customers have needs, they will be marked with 999 engraving.
The person in charge of Weihua Jewelry Factory in Haifeng County bluntly said that they would directly mark the 999 mark.
The jewelry processing factory in Haifeng County engraved 999 on the golden copper gold-plated jewelry. Although there is no word gold, Au or G, it leaves enough space for the sales side to wipe the edges, drain traffic, and sell fakes, which greatly increases the confusion, and it is really difficult for ordinary consumers to distinguish the real from the fake.
Shenzhen Tonghua Electroplating Factory is a manufacturer with superb imitation gold plating technology, and is known as a master in the industry of manufacturing counterfeit gold jewelry. Not only gold-clad copper is produced here, but also higher-end gold-clad silver.
The boss told reporters that the reason why gold and silver are recommended is because such products can "steal gold" and have greater profit margins.
When the reporter questioned whether there would be after-sales risks in making and selling counterfeits, the person in charge of Shenzhen Tonghua Electroplating Factory told reporters that there was no need to worry about it at all. Because to measure the gold content, the product must be melted, and there will be losses in the middle, and it is not clear whether it is really less or lost.
Third, the test certificate fraud is slightly embarrassing
The name of the testing institution can also be copied
in Binh Duong County
Some handicraft manufacturers
It also provides investment for some e-commerce live broadcast rooms
Gold bars, handicraft gold bars and other products
The person in charge of the manufacturer of Enyao handicrafts
He excitedly introduced it to reporters
They produce imitation silver and gold bars
And said that the sales were good
Because the manufacturer's process is plated with real gold, real gold can be detected during testing, and Au.999 steel printing is used to play the edge ball, and the live broadcast room is generally sold as genuine.
On this artificial gold bar, the reporter clearly saw the words Au.999 20mg, but the person in charge of the manufacturer told the truth, although it was plated with real gold, but the content was very low.
In order to cope with the inspection of the market supervision department, Enyao Arts and Crafts Factory will use the method of stealing beams and replacing columns, send genuine products for inspection, and apply them to all simulated gold bars after obtaining the certificate.
The Yufu Gold and Silver Arts and Crafts Factory is a designated cooperative appraisal agency, a certificate for a dollar, a certificate for a code, any certificate can be issued.
The issuing authority of the certificate is "Guotai Gold and Silver Jewelry Quality Inspection Center". The reporter followed the address shown on the certificate and did not find the testing center. Less than 100 meters away, there is a "National University Gold, Silver and Jewellery Quality Inspection Center" with a slightly worse name.
The person in charge of the testing center of the National University told reporters that the so-called "Guotai Testing Center" is fake, and the scanned websites and content are fake, and the (link) background may be abroad.
It can be called a twin fake certificate, enough to confuse the real gold plating process...... In this way, an imitation gold product with a factory price of more than ten yuan, with the assistance of Yufu gold and silver manufacturers in Pingyang County, the fake product was paired with a fake certificate, and in the words of the network anchor, it finally turned into a "real money" to send "welfare" to consumers.
As the price of gold fluctuates
Gold consumption continues to be hot
When a consumer buys
Formal channels should also be chosen
So as not to be deceived
Source: Xinhuanet
Editor: Tibet Cultural Tourism
[Editor-in-Chief: Tan Qilu丨Editor: Lv Yong]
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