At the moment when the new energy vehicle market continues to "involute", the ZEEKR brand once again leads the industry vane with a clear trend. At the beginning of the second half of 2024, ZEEKR not only won widespread praise from consumers for its excellent product strength and considerate service, but also brought an exciting surprise to fans at the press conference on July 1 - the shocking release of ZEEKR 007 Interstellar Purple Color Edition.
Interstellar purple color matching to meet the personalized needs of users
As the first mid-size luxury sedan of the ZEEKR brand, the ZEEKR 007 has won wide attention in the market with its unique design concept and excellent performance since its inception. However, in the face of the growing personalized needs of users, ZEEKR has not stopped. The launch of the interstellar purple color version this time is a positive response to the user's voice.
Inspired by the vast universe, the Interstellar Purple body cleverly integrates the mystery and splendor of light years into the body design, which not only gives the vehicle a unique visual impact, but also makes people feel a kind of intelligent imagination beyond reality. The design of the contrasting roof further enhances the sense of sportiness and power of the vehicle, and the choice of black and silver allows each owner to personalize the match according to their preferences.
Intelligent driving upgrades make driving more secure and convenient
In addition to its stunning appearance, ZEEKR 007 also performs well in intelligent driving. ZEEKR 007 equipped with ZEEKR 007 OS 6.1 system has achieved a comprehensive upgrade in intelligent driving functions. The further optimization of the NZP high-speed autonomous navigation assistance system enables the vehicle to cover a wider range of highway and urban expressway scenarios, with the ramp pass rate greatly increased to 98.9% and the invalid lane change reduced to less than 1%. At the same time, the new functions such as TLA Traffic Light Reminder, SGW Forward Start Reminder, CMSR Rear Collision Mitigation and ELKA Emergency Lane Departure Assist provide drivers with all-round safety protection.
In terms of parking, ZEEKR 007 also shows strong strength. The automatic parking function of mechanical parking spaces, which is the first in mass production in the industry, supports parking operations in a variety of complex scenarios, making parking easier and more convenient. The addition of the fingertip parking function completely subverts the traditional parking method, allowing the owner to simply drag the vehicle icon through the display screen to achieve accurate parking.
Pet fan welfare, sincere profit to give back to users
In order to repay the love of the majority of users, ZEEKR also announced a series of car purchase rights at the press conference. From July 1st to December 31st, users who make a decision on ZEEKR 007 can enjoy the rights and interests of the NZP high-speed autonomous navigation assistance system for life for all models, as well as a time-limited car purchase discount of up to 36,000 yuan. In addition, old users also enjoy welfare policies such as exterior discounts and ternary lithium battery packs for a limited time.
For the upcoming 2025 ZEEKR X and the hot-selling model ZEEKR 001, ZEEKR has also prepared a generous car purchase package. Users of the 2025 ZEEKR X can choose a triple temperature-controlled island refrigerator for free before July 31, and enjoy a discount of 5,000 yuan for a limited time on the exterior color. Users of ZEEKR 001 can enjoy a limited-time purchase of up to 35,000 yuan, including large-size wheels, exterior car colors, hunting and camping suits, and other limited-time discounts and free matching policies.
In today's fierce competition in the new energy vehicle market, ZEEKR's user-centric concept and sincere action have undoubtedly set a new benchmark for the industry. The release of ZEEKR 007 interstellar purple color version not only meets the personalized needs of users, but also wins wide recognition in the market with excellent product strength and considerate service. In the coming days, we have reason to believe that ZEEKR will continue to lead the development trend of the new energy vehicle industry and bring more surprises and touches to users.