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Brother Gluten's sudden illness attracted attention this time, mainly because of his Internet celebrity status. Today, with the rapid development of the Internet economy, "Internet celebrities" have become a huge industry. Brother Gluten is also one of the beneficiaries of this industry.
Driven by commerce, many grassroots artists accumulate popularity through online channels and use them to monetize commercially. Brother Gluten attracts attention through his personal charm and converts the number of followers into product marketing value. In the context of the rapid development of the Internet economy, this Internet celebrity business model is becoming increasingly mature and common.
However, while accumulating wealth rapidly, some Internet celebrities also have obvious moral deficiencies. They only focus on accumulating money and rarely use their profits for public welfare. In his many years of Internet celebrity career, Brother Gluten has rarely publicly participated in social welfare. This coincides with the statement in the comments of netizens that "earn money and spend it yourself".
When they get a lot of attention, influencers should assume corresponding social responsibilities, rather than simply immersing themselves in commercial monetization. Therefore, netizens criticized Brother Gluten for only enjoying the money and eyeballs brought by fans for many years, and ignoring public welfare dedication, which also has a realistic basis.
From this perspective, Internet celebrities should reflect on their own development path, not only focus on maximizing economic benefits, but also give back to the society and become a positive public figure. For example, you can use your influence to promote public welfare activities such as cultural communication and youth growth, and give back to fans and society.
Brother Gluten was admitted to the hospital when he was suddenly ill, and his girlfriend immediately launched an appeal for help through an online fundraising platform. However, in the context of the lack of supervision, the credibility of this kind of online fundraising has been questioned, and some netizens are worried that the flow of funds is unclear and belongs to "everyone pays for medical treatment".
Some Internet celebrities are in urgent need and will gather funds externally in an unstructured way. Coupled with the star effect of fans, many people will support idols emotionally, but their ability to make rational judgments will decline. In the case of information asymmetry, the risk of participating in fundraising increases.
Therefore, before considering donating to an influencer, it is the responsibility of the donor to be informed, vigilant and monitor the flow of funds. Relevant departments should also strengthen supervision of online fundraising to avoid misappropriation or fraud of funds. A sound mechanism is the basis for ensuring the normal development of online fundraising.
In this regard, we must also look at it dialectically. It's not a bad thing for influencers to use their influence to raise money quickly, the key is to be transparent about how the money is used. Both the influencers themselves and the teams engaged in fundraising activities should take the initiative to disclose the flow of fundraising funds and accept social scrutiny. At the same time, it is also necessary to optimize the regulatory rules for online fundraising and do a good job in the legal work of fund supervision.
Brother Gluten's terminal illness shocked the majority of fans, but we all need to look at the illness and even death rationally. Idols are just ordinary people, and they can't escape life, old age, sickness and death. Cancer is a prevalent disease in today's society, but medical advances have made many cancers no longer hopeless. We should be rational about our personal illnesses rather than blindly relying on others for help.
To make good use of the protection given by national medical insurance and commercial medical insurance, we must adjust our mentality and treat it scientifically. In life, there will always be illness and even death. This is human nature, and we should not grieve excessively over the death of a single idol. We should accept this fact with maturity and rationality, and cherish life and live in the moment.
The discussion sparked by Brother Gluten reflects a number of social issues. We should establish sound influencer industry norms and treat idols and fans rationally. Only by treating life rationally and caring for others with love can social relations be more harmonious.
In view of the moral issues in the Internet celebrity economy, we need to call on Internet celebrities to have a sense of social responsibility, and also improve the norms of Internet celebrity business from the legal level. In view of the dilemma of online celebrity fundraising, we need to look at it rationally and supervise the flow of funds. In response to the attachment of influencer fans, we should also guide the values of rationality and peace.