Today I had dinner with a few friends, and the owner of a pork knuckle rice who opened a few restaurants said that if you have a grudge against someone this year, you should suggest that he go to catering. Today's catering can be said to be more than ten times more difficult than a few years ago. In the past, if you opened a store, the location is good, the taste is good, and you don't have to worry about business, but now? The location is good, the taste is good, and it will not affect you to close the door.
There is a colleague who has partnered with a few friends to open a claypot restaurant, and several partners are engaged in different industries, but none of them are engaged in catering, so they are also directly following their local claypot restaurant with a good business to learn, and at the same time feel that the environment of this claypot rice is not good, so they also found a special decoration design company for design.
After investing a total of more than 300,000 yuan, this store was opened, and he estimated that the best state of this store is expected to be able to return to its capital in half a year, and the worst state, according to half of the business of their local claypot restaurant with good business, can also have a good business, and it will return to the cost in two years.
It didn't take long for their store to open, but after it opened, the business was not particularly ideal, and they learned from the old shop, where each claypot rice was cooked on the spot, and the time was relatively long, and the people who ate fast food wanted to eat quickly, so as to strive for a little more time to rest, so they encountered the situation of being often urged by customers.
Later, it was changed to the practice of cooking the rice first, and then adding the ingredients when the customer ordered, although the efficiency was improved, but he himself knew that the taste was a lot worse, but there was no better way, so he could only keep it in this state. But slowly, problems arose, and the business, which was not particularly good in the first place, became even worse.
The business was very bad, and then he wanted to do some activities to attract customers, and at this time, some shareholders disagreed, saying that they were already losing money, and they still went to do activities, and there was no money to be made, and the losses were even more serious. In the end, he insisted on doing the activity, but it may be because the experience of various customers in the early stage was not done well, and the activity did not have much effect.
After persisting for more than seven months, the store could only be closed in the end, because several shareholder bosses were unwilling to invest any more money in, and the continuous losses made them lose confidence. In the end, he said that he could only blame himself for being too naïve at the beginning, thinking that opening a store was very simple, but he didn't expect it to be so difficult.