IAA MOBILITY 2025 EXHIBITOR REGISTRATION IS OFFICIALLY OPEN, AND ALL EXHIBITORS CAN ENJOY A 5% EARLY BIRD DISCOUNT UNTIL OCTOBER 31, 2024!
With the launch of the new theme "Everything" and the first confirmed exhibitors from the world's leading automotive, cycling and technology companies, the third edition of IAA MOBILITY is about to begin in Munich: IAA MOBILITY 2025 will take place from September 9 to 14, 2025. AS A PLATFORM FOR MOBILITY, IAA MOBILITY WILL FURTHER STRENGTHEN THE DIALOGUE WITH THE ECONOMY, THE MEDIA, POLITICS AND ALL SECTORS OF SOCIETY, ONCE AGAIN BRINGING CROSS-SECTOR INNOVATION. WITH A FOCUS ON CUTTING-EDGE SOLUTIONS SUCH AS E-MOBILITY, AUTONOMOUS DRIVING AND INNOVATIVE MOBILITY CONCEPTS, IAA MOBILITY REMAINS TRUE TO ITS COMMITMENT TO LEADING THE MOBILITY OF THE FUTURE.
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IAA MOBILITY 2023 官方回顾短片
The first batch of exhibitors confirmed their participation
Industry leaders including BMW, Clarios, Continental, Google, Hitachi Astemo Europe GmbH, Mercedes-Benz, myStromer AG, Porsche, Riese & Müller GmbH, Bosch, Volkswagen Group, Volkswagen brand, ZF Group and others have confirmed their participation in IAA MOBILITY 2025 to showcase their forward-looking innovations.
At the end of the last IAA MOBILITY, three-quarters of the exhibitors said they had "successfully" or "very successfully" reached their target group, and IAA MOBILITY was instrumental in this. 81% of exhibitors rated the performance of IAA MOBILITY 2023 as "good" to "very good".
Jürgen Mindel, Managing Director of the German Association of the Automotive Industry, said, "IAA MOBILITY 2023 demonstrates the industry's ability to meet current challenges through innovation and new products. SO WE ARE PLEASED TO SEE THAT LEADING COMPANIES FROM ALL AREAS OF MOBILITY HAVE MADE IT CLEAR THAT THEY WILL BE PARTICIPATING IN THE NEXT IAA MOBILITY BEFORE THE OFFICIAL REGISTRATION FOR IAA MOBILITY 2025 OPENS. This is a testament to the value and importance of the unique concept of this global event, as well as the industry leadership of IAA MOBILITY as a platform for mobility, sustainability and technology."
"The participation from all areas of mobility is a testament to the transformation of IAA MOBILITY from a traditional automotive exhibition to an integrated mobility platform, and the diversity of topics has been recognized and supported by exhibitors," says Tobias Gröber, Head of Business at Messe München.
In 2021 and 2023, IAA MOBILITY presented its new, unique format in two exhibition areas at the Munich Exhibition Center and in the center of Munich. More than half a million people were blown away by the innovative power of exhibitors at IAA MOBILITY 2023. Exhibitor reviews also reflect their satisfaction: 90% of exhibitors believe that IAA MOBILITY 2023 has had a positive impact on their company, and 95% of exhibitors say they would recommend the mobility platform to their business partners.
As a result of these excellent results, 91% of exhibitors said they would return to the exhibition in 2025. IAA MOBILITY 2025 IS CONSIDERED ONE OF THE MOST SIGNIFICANT EVENTS IN MOBILITY NEXT YEAR. Visitors have high expectations for innovative exhibits that inspire the future, a wide variety of event areas, exciting presentations and cutting-edge topics in all aspects of the future of mobility.
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The new theme, "Everything in Motion", reflects the IAA's transformation from a traditional auto show to an integrated mobility platform and covers a wide range of topics – from innovative vehicle technologies on two to four wheels, from infrastructure solutions to digital application software development, to the latest mobility trends. THE NEW THEME UNDERLINES IAA MOBILITY'S ALL-ENCOMPASSING FOCUS ON MOBILITY SINCE THE TRANSFORMATION IN 2021.
Exhibitor registration is open
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On July 3, 2024, IAA MOBILITY 2025 will officially open for registration, and companies in the global mobility ecosystem are welcome to sign up. This year, for the first time, we have optimized exhibitor communication channels through artificial intelligence (AI) to make registration more efficient and convenient.
The core concept of the new theme of the exhibitor promotion campaign is present throughout all promotion channels and in all communication measures. The new theme clearly conveys the core message of IAA MOBILITY 2025: "Moving".
The new theme will be displayed in all online and offline promotional materials along with the IAA MOBILITY 2025 logo. The theme fully embodies a comprehensive understanding of the needs of mobility and clearly conveys this message to all customers, visitors and industry representatives.
We pay particular attention to the technology sector and the topic of sustainability, as these are the two areas that make the greatest contribution to the innovation of future mobility. The IAA Summit features four B2B focus themes at the Munich Exhibition Center: mobility, innovative technology, sustainability and smart infrastructure.
Businesses that register before the end of October 2024 can enjoy a 5% early bird discount.
IAA MOBILITY 2025概念和主题
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The founding concept of IAA MOBILITY is unique in the world. Not only does it provide ample space for exhibitors to showcase their innovative capabilities, but it also fosters social exchange and insists on playing an important role in driving climate-friendly mobility.
The separation of the two target groups, B2B and B2C, in terms of space and content, has already been a great success in 2023 and will continue to be the core concepts of IAA MOBILITY 2025: test drives of the IAA Open Space and the IAA Experience in the heart of Munich, open to the general public and free for all visitors. The IAA Summit and IAA Conference areas at the Munich Exhibition Centre are aimed at industry audiences and journalists.
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IAA MOS 202366666
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• More than 500,000 visitors from 110 countries attended the event over 6 days
• 750 exhibitors and more than 500 international speakers from 38 countries
• More than 300 world premieres of the latest products and concepts
• More than 8,500 test drives
• 91 startups participated in the exhibition, covering an exhibition area of 2,200 square meters
• 3,700 journalists from 82 countries
• More than 60% of visitors were under the age of 40
• More than 50% of the industry comes from the leadership level
IAA MOLY 20256