Say it quickly, the quadrennial Olympic Games, this is about to open. However, the call doesn't seem to be so high.
The host, Paris, can not agree.
After all, anything related to money can't be considered a trivial matter. Many people may not know that bidding for the Olympics is not as good as before.
When we talk about bidding for the Olympic Games, the first thing we will think of when our own bid for the Olympics was successful, when the whole country was jubilant, the gongs and drums were noisy, and the red flag was displayed.
08 Olympic Games, Beijing 98 began to apply, 01 July 13, 01 the news of the successful Olympic bid, 400,000 people flocked to Chang'an Avenue carnival.
It's different now.
In 17 years, the president of the Olympic Committee announced two in one breath, in Paris in 2024 and in Los Angeles in 2028.
Competing cities, almost none.
Because the economic cost of hosting the Olympics is simply too high. The Beijing Olympics is the largest expenditure in the history of the Olympic Games, with 40 billion US dollars, which has never been seen before or since. ↓
But we spend the most money on infrastructure such as venues and roads, and this money is not wasted. And a grand event, the whole world is impressed with us, the economy and tourism are soaring, and in the end, we are profitable.
The Athens Olympics in 04 was more miserable, spending 15 billion, because it was the first after 911, the security costs were unprecedentedly high, the losses were serious, and Greece almost went bankrupt. An Olympics will directly turn developed countries into unemployed countries. ↓
In 12 years, the London Olympics hit the financial crisis again. Londoners are afraid of debt, and they are even more afraid of comparing with the Beijing Olympics, which is certainly not comparable. As a result, in order to save costs, many facilities were seriously shrunk, and medals costing 3 pounds were accidentally broken, and they became famous by "slamming the door". ↓
The Tokyo Olympics in 21 years were even worse. Because of well-known reasons, it was postponed for a year, and investment and maintenance burned money every day. Because of this well-known reason, tickets could not be sold, and there were few sponsors, with a blood loss of 30 billion. ↓
So now, all countries in the world have moved small benches, and they are watching with Erlang's legs crossed and snorting melon seeds: Guess, will Little Paris lose?
This time, Xiao Paris didn't steam steamed buns to fight for breath, so he riveted his strength, and he simply poured all his strength into the law, and his family funds were all taken out.
The opening ceremony was held on the Seine, which was also the first opening ceremony on the water for the Olympic Games
▲ For the opening ceremony, France decided to spend 1.4 billion euros to control the Seine, and at the same time, in order to show the results, President Macron also planned to swim in the river
Hold a beach volleyball match under the Eiffel Tower (Champ de Mars),
Equestrian competitions at the Palace of Versailles (Versailles can no longer be held),
The track and field track was also replaced with a charming and noble purple ...... Say "the purple of the runway reminds people of lavender"?
Okay, good, play romantic, right?
In the end, it is a romantic capital, a fashion capital, and a top luxury gathering, and France's own son, LV Kering, took $166 million and became the sponsor of Bao Bao's most conspicuous bag.
As a result, LV's jewelry brand, Chaumet, known as the "blue-blooded aristocrat" in the field of jewelry brands, is responsible for medal design
It is said that each medal is made of small pieces of iron left over from the renovation of the Eiffel Tower. The middle piece? ↓↓
Moët Hennessy, a liquor company, for the reception during the Olympics, which is a celebration wine to drink?
Beauty retailer Sephora, as a partner in the torch relay ceremony, with a beauty gift bag in hand?
The luxury clothing brand Berluti (Berluti) took over the design of the opening uniform of the French team, including suits, trousers, skirts, and accessories and shoes.
Even the Olympic medals and torches this time are stored in LV's tailor-made presbyopia suitcase.
That's not all, I didn't pick up a luxury brand with a big job, and I didn't have idle.
The Olympic poster was designed by Ugo Gattoni, the artist who painted a silk scarf for Hermès. Take a look at the romantic and delicate cityscape that people have spent 2,000 hours depicting.
It's really beautiful, but it's a little bit of a bit of a difference to say that it's the Paris version of "Qingming Riverside Map", at most it's a small Parisian playground.
The face clothes outside the stadium will be handed over to LV, and the professional clothes inside the stadium will be handed over to streetwear upstart Pigalle and the veteran "French rooster" Le Coq Sportif, one responsible for design and the other responsible for production.
In order to add a highlight, Lesage, a high-end workshop owned by Chanel, was also hired to do hand embroidery on each garment.
A small Logo, using five high-end sewing techniques?
With this set of "bells and whistles", no wonder netizens said that the money for the Paris Olympics was spent on the knife handle.
and Decathlon, who was responsible for creating 15 volunteer outfits.
Well, well, it's really the most fashionable and luxurious Olympics ever.
That's not all, more than a month before the opening ceremony, little Paris has already held a big operation in order to build momentum: "VOGUE WORLD: Paris".
Celebrities, fashion designers, supermodels, athletes, celebrity guests, hundreds of people gathered at Vendôme Square, this battle is bigger than the Met Gala,
VOGUE WORLD: PARIS WILL BE AN OPENING CEREMONY THAT CELEBRATES 100 YEARS OF FASHION AND SPORTS, AS WELL AS THIS EXTRAORDINARY CITY, ANNA WINTOUR.
The Paris Olympics seem to be a sure fashion Olympics. But you play yours, if you really go to the arena, you have to speak with real skills, right?
THE COVER OF THE JUNE AND JULY ISSUES OF VOGUE ALSO FEATURED A SERIES OF COMPETITIVE SPORTS & HAUTE COUTURE BLOCKBUSTERS WITH THE THEME OF VOGUE WORLD AND THE PARIS OLYMPICS.
The fly in the ointment is that Gigi Hadid's performance is a bit weak and weak, and I don't know what to do.
It's better than not knowing, just look at the 1996 Olympic blockbuster, and you will know where the difference is. Twenty-eight years ago, it was the Atlanta Olympics in the United States, which happened to be the 100th birthday of the modern Olympic Games.
The French version of "ELLE" created this set of classic masterpieces of "every cell is in motion".
The combination of "strength and beauty" is truly amazing. In fact, this kind of blockbuster will be filmed almost every time in every Olympics and every country.
When we held the Olympic Games in 2008, Lucy Liu's group filmed in the American version of "Harper's Bazaar" was also one of the classics.
A small man of 1.57 meters and an aura of 2.8 meters, this husband should have a sense of strength.
In the August issue of the Chinese version of VOGUE at that time, Maggie Cheung also filmed a set of dynamic Olympic themes.
This Olympics, since it is held in Little Paris, should be the year with the most fashion blockbusters.
Bazaar's Korean June issue focuses on a small freshness, with a millennial sense of age;
ELLE's Korean July issue is a fresh workplace edition~
It's a blockbuster of ELLE French jewelry accessories, which is a bit interesting~
Guo Jingjing also took two symbolic photos,
I am not afraid to say that real athletes, coming to shoot an Olympic blockbuster, are pleasing to the eye no matter what.
The July issue of the Philippine edition of "VOGUE" invited the athletes to play in person.
Sidlin Diaz ↑ was the champion of the women's 55kg weightlifting competition at the last Tokyo Olympics and the first Olympic gold medalist in the history of the Philippines. She doesn't have a slender figure, but this aura and eyes are really handsome.
The July issue of VOGUE Greek Edition, which is also directly on the cover of the Olympic team, is really a Greek goddess.
Finally, let's enjoy AI's Olympic fashion blockbuster - should I say it or not, it really hangs a lot of fashion magazines.
Interestingly, none of our five major journals seem to have made any major moves this year.
Although our Olympic athletes will still return home with strength this year. But after all, this grand event should also be publicized and cheered them on, right?
In the comment area, one person shared a favorite Chinese athlete.