The advancement and upgrading of a brand symbolizes its consistent exploration and pursuit, which means that it never stops moving forward, pursuing and catering to new consumption scenarios. The upgrade and update of the "Kirin Edition" store is like a journey of transformation, striving for perfection in every detail to create a unique experience environment.
We hope that every customer who visits the store can deeply feel the persistent pursuit of excellent quality and service. Next, let's walk into the Frog Lai Da Qilin version and explore those obvious changes. The following three highlights will take you to appreciate the new look of the "Kirin Wind" store scene!
First, the image is upgraded, and the brand concept is more prominent
The store image is not only an intuitive display of the brand image, but also the starting point of the emotional connection between customers and the brand. The reshaping of the store's image is intended to further highlight the unique charm of the brand. With the ingenious layout and use of color, the Frog Lai Da Qilin Edition store integrates the overall space and makes the space subjectivity more prominent.
Adhering to the design concept of "simple but not simple", the store uses red as the main color, and carefully blends color materials and light to create a sense of space that is both transparent and layered. The design not only presents a modern feel, but also creates a warm and comfortable dining environment, bringing customers a unique dining experience.
Second, the cost optimization and upgrading, the overall investment budget, called the previous 30% reduction
The store not only successfully realized the innovation of menu display, but also made it present rich and diversified characteristics on the basis of maintaining the core reputation of dishes, and effectively reduced the overall labor cost.
Taking the first store in Dongguan as an example, the first thing customers see when they walk into the spacious and bright hall is the passenger dining area, with a total of 19 tables, providing customers with plenty of dining space.
While maintaining a stable overall gross profit margin, we have adopted a front-store and back-to-back kitchen business model to make staffing more flexible and efficient. When the new store opened, the scene was extremely hot, and the turnover rate of up to 12 rounds was achieved on the first day, which fully proved the success of this update and iterative upgrade of Frog Laida.
3. Customer experience upgrade
The Kirin version of the store, Frog is committed to comprehensively upgrading the dining experience of customers. This upgrade is not only limited to the appearance of the refresh, but also realizes the innovation of management service standardization at a deep level. This is also in line with the brand concept of frog laida always focusing on customer satisfaction. This update attaches great importance to the quality of food and service, as well as food hygiene and safety, and strives to provide customers with more excellent dining enjoyment.
At the end of the day, the upgrade of the Frog Lai Da store is designed to make customers feel intimate service in all aspects. This initiative undoubtedly has far-reaching significance and significant advantages for Frog Laida. On the one hand, store upgrades can significantly enhance the brand image and popularity of Frog Lai Da, making the brand more attractive. On the other hand, the upgraded stores will provide better service, which in turn will enhance customer satisfaction and loyalty.
At the same time, the upgrade of the frog store will also bring great competitive advantage and profitability to franchisees. As a partner of Frog Laida, franchisees can enjoy the advantages brought by store upgrades and jointly create a more brilliant future.