On July 11, the 2025 Yuyuan Lantern Festival brand cooperation kick-off meeting was held in Yuyuan Sea Pear Garden, which also means that the Yuyuan Lantern Festival in the new year is actively being prepared.
The reporter learned from the meeting that the 2025 Otomi Lantern Festival will be held from January to February 2025. At the scene, many brand partners paid great attention to the theme planning, design plan, and exhibition period of the Yuyuan Lantern Festival in the new year. According to the organizers, the 2025 Yu Garden Lantern Festival will continue to write the story of "The Legend of Mountains and Seas", turning into the ordinary world from the perspective of a grand narrative, telling the story of every ordinary person like every glimmer of light in the lights.
According to the organizers, the 2025 Yu Garden Lantern Festival will continue to write the story of "The Legend of Mountains and Seas", with the theme of "All Things Are Beautiful, All Living Things Are Wonderful", and will focus on the jungle chapter of the "Classic of Mountains and Seas", showing the all-encompassing and vibrant magical scene of the jungle. At the same time, from the perspective of a grand narrative, it turns into the ordinary world, telling the story of every ordinary person like every glimmer of light in the lamp.
At the kick-off meeting of this cooperation, Tencent Games' League of Legends Mobile Game reached a special New Year cooperation with Yuyuan Culture and Business Group on the "2025 Yuyuan Lantern Festival", and the two sides will carry out IP cross-border linkage around the Spring Festival of the Year of the Snake, and carry out youthful and novel expressions in artistic lanterns, national style experience, innovative performing arts and traditional culture. In addition, the 2025 Yuyuan Lantern Festival will join hands with Xiaohongshu to carry out more innovative cooperation.
In the past two years, the Yuyuan Garden Lantern Festival has continued to be inspired by the "Classic of Mountains and Seas", perfectly integrating the traditional culture and modernity, fashion and technology of the Greater Yu Garden area, and skillfully presenting the multifaceted nature of Chinese romance and oriental life aesthetics in front of guests and friends from all over the world. At the same time, the annual offline lantern viewing of the Yuyuan Lantern Festival also exceeds 4 million people, which is applauded and sold. Last year, the Yuyuan Lantern Festival went to sea for the first time, to Paris, France, and the 72-day mountain and sea tour attracted nearly 200,000 local tourists to visit, showing China's intangible cultural heritage from a global perspective, and also becoming a benchmark case of Dayu Garden leading Chinese culture to go out and telling Chinese stories well.
It is worth mentioning that the 2025 Yu Garden Lantern Festival is about to usher in a special year of "30 years of standing", and the "30th anniversary series of activities of the Yu Garden Lantern Festival" will also be launched from now on. Through a number of online and offline activities such as the theme collection of "Lantern Festival Memory", the special project of "Lantern Festival Story", and the theme exhibition of "Chinese Lanterns", we will interpret the legendary story of the Yu Garden Lantern Festival in the 30 years in the Dayu Garden Area, the core of the old city and the root of Shanghai culture, from the aspects of lantern production, craftsmanship inheritance, scientific and technological innovation, and humanistic stories, so as to promote the inheritance and development of the national intangible cultural heritage and Chinese lantern skills represented by the Yu Garden Lantern Festival, and also let more people understand the culture of the Great Yu Garden Area. Feel the beauty of Chinese lantern art.
In order to ensure the safety and orderliness of the lantern viewing and optimize the viewing experience of tourists, the 2025 Yu Garden Lantern Festival will implement a time-based ticket entry mechanism from the time when the lights are turned on.
Reporter / Fan Yuhao
Editor / Zong Zhelin
Photo / Yuyuan shares
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