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"Liushanyuan", an independent tea brand, was founded in June 2008; It is a Pu'er tea brand born on the basis of focusing on the practice of Pu'er tea for several years and conforming to the original ecological arbor market. The brand team has solid theory and experience, and its footprints are all over the mountains of Yunnan tea area. Based on the study of tea properties, the exploration of technology, the pursuit of quality, and market positioning; The concept is to present a Pu'er tea brand with more consumer value; Focusing on the safety, taste and experience of tea is the core idea of the enterprise.
In the past 12 years, "Liushanyuan" is not in a hurry to open up new markets, and the focus of the work is on the research and discussion between senior experts and tea makers in the tea industry. Strive to dedicate the safest, most exquisite, best and most palatable Pu'er tea products to every tea lover. During this period, it was widely acclaimed, highly recognized and strongly recommended by tea people, and also had a place in the Pu'er tea market of a large number of niche brands, and was praised by peers as "the Pu'er tea chosen by the new generation of tea people".
While developing steadily step by step, "Liushanyuan" will focus on the development of traditional channels in the planning of brand promotion in the next three years. In a stable and fast way, more tea lovers can understand the "Liushanyuan", get in touch with the products of the Liushanyuan tea industry at zero distance, and experience the changes in taste level and comfortable enjoyment it brings.
Six: Tea has six flavors, light, sweet, smooth, tender, soft and thick;
Mountain: To be a man, we must have the dignity of a mountain, and we must be as steady as a mountain;
Fate: Because of tea, fate is in the world.
Quality control
The selection of raw materials is fine and excellent, the production process standards are strict, and the storage control is professional and standardized. Provide high-quality tea products for tea lovers.
team
With a solid theoretical foundation, he has been deeply involved in the major mountains of Yunnan tea area for many years, studied tea properties, explored technology, and has rich experience and professional technology in tea appreciation, tea selection, tea making, etc.
serve
Advocate scientific, objective and systematic tasting methods, practice rational consumption concepts, and are willing to know, understand and love tea with tea friends, and share a healthy and pleasant tea life.
purpose
With products as the core, customer needs as the guide, we adhere to the service concept of "truth-seeking, high quality, and real price", and are committed to meeting the requirements of food hygiene and high-quality assured tea.
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First, the core quality first
1. Abide by the truth-seeking attitude, develop with high quality, select ancient tree materials, abide by traditional craftsmanship, and produce products with ingenuity;
2. Ten years of rich resource integration, selection of materials, not chasing famous mountains, high quality and good price;
3. Rely on quality based on the market, do niche boutiques, new tea is suitable for drinking, better storage, good quality at the same price, and high quality at the same price.
Second, the correct positioning of the market
1. Rationalize tea consumption, pursue quality first, do not follow the trend, and do not forget the original intention;
2. Quality leads the market, a virtuous cycle, and the pursuit of steady development;
3. Comply with the demand for high-quality products in the market and adhere to the brand core of "taste, personality and socialization".
Third, the value of the product embodied
1. New tea is suitable for drinking, better storage, and quality is used to reflect the value;
2. The market demand and brand supply are balanced, creating a natural market premium;
3. Reasonable supply and demand control of the brand, promote circulation value-added, rational re-consumption, and strengthen the confidence of collectors.
Fourth, the price system is reasonable
1. Reasonable pricing of the brand and strict control of indiscriminate price behavior;
2. Stable price increase to ensure the reasonable price of the product;
3. Rather lack than abuse, the fair and stable development of brands and businesses, and jointly maintain the environment for the benign development of the market.
Fifth, the brand operation mode
1. Brand strategic layout, team operation, solid foundation, accumulation, and business co-existence, win-win;
2. Three-dimensional promotion mode of channels, media and networks, and seek fame with quality;
3. Promote product circulation with quality and quantity, natural premium, and brand support to occupy the market.
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