01
GQ China编辑总监刘冲
正式担任VOGUE China新主编
On July 12, 2024, Rocco Liu became the editorial director of VOGUE Fashion & Beauty. Since joining GQ in 2009, Liu Chong has built GQ into a top lifestyle brand in China with his innovative spirit, and has made remarkable achievements in digital transformation. He created and promoted "GQ Lab" to platforms such as Xiaohongshu and Bilibili, and promoted the establishment of the GQ video team to make the Person of the Year ceremony a domestic focus. Liu Chong's addition has been highly appreciated by Anna Wintour, who looks forward to bringing new vitality to VOGUE.
02
Fu Bao Exploration, Inspiration New Art
Hermès unveils its new Fall/Winter 2024 collection
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Hermès has joined hands with Beijing Shengbai Art Space to display and release new products for autumn and winter 2024. Hermès' new products this season continue the century-old spirit of Fubao, showing exquisite craftsmanship and quality aesthetics. New additions include the Faubourg Express bag, the Chammila clutch and more, paying homage to classics with a modern twist. Accessories such as the ornate bridle scarf, the 18-3-7 twill silk scarf, and the Jumping calfskin boots demonstrate the brand's unique charm and fashion attitude.
03
Louis Vuitton's "Beijing Style" pop-up space was opened
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Louis Vuitton's "Beijing Style" pop-up space was launched simultaneously on July 10 in the four major blocks of 798, Gulou, Liangmahe and Guomao to celebrate the launch of the new edition of the Louis Vuitton City Guide. For the first time, the Maison presents a Paris sports special and a city book in anticipation of the Olympic Games. Guest Editor-in-Chief of UCCA Director Philip Tien will offer a unique perspective on Beijing's new destinations and embark on an urban adventure.
04
Dior迪奥北京 SKP DIORAMOUR
The pop-up boutique opens romantically
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On July 11, 2024, Dior will host the opening reception of the DIORAMOUR Limited Edition Collection at the SKP pop-up boutique in Beijing. Brand ambassadors Deng Wei, Zhou Ye, Lin Yun, jewelry ambassador Jiang Shuying and other stars appeared in brand clothing. DESIGNED BY CREATIVE DIRECTOR MARIA · · COLY, INSPIRED BY THE "JE VOUS ADORE" MANUSCRIPT, THE COLLECTION IS ROMANTICALLY PRESENTED IN CLOTHING, HANDBAGS, SHOES AND ACCESSORIES. The pop-up boutique is open to the public from 3 to 28 July to experience this piece of love, celebrate the Chinese Valentine's Day and deepen Dior's emotional bond with China.
05
BOTTEGA VENETA发布
2024 Tanabata advertising blockbuster
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Bottega Veneta released the 2024 Qixi Festival advertisement, performed by Zhou Yutong, Mika, and Du Juan. The advertisement is inspired by the meeting of the Cowherd and the Weaver Girl on the bridge, showing the encounter and intersection between the lofty mountains and mountains. At the same time, Bottega Veneta has launched a capsule collection for Tanabata Festival. The soundtrack for the campaign, long-term partner Sega Bodega, was inspired by the 1980s Cantonese band Beyond, which has the romance and longing of Qixi Festival.
NEW ARRIVAL
New/product/express/delivery
#1
Miu Miu releases the 2024 Tanabata Valentine's Day collection
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Miu Miu 2024 Tanabata Valentine's Day Ready-to-Wear and Accessories Collection Released. Inspired by life, photographer Alessandro Fuchino Capr captured the beauty of Miu Miu girls. Marked by jackets and skirts, baseball caps, glasses, delicate leather goods and more, the timeless elegance of Miu Miu's wardrobe is revealed.
#2
Ralph Lauren拉夫劳伦特别推出
Wimbledon Capsule
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As the official apparel brand of the Wimbledon Championships for 19 years, Ralph Lauren has launched the Wimbledon Capsule Collection, which celebrates the classic tennis aesthetic and modern sports lifestyle with ingenuity. The new collection includes polo shirts, culottes, jackets, sweatshirts, children's shorts, bucket hats and more, with moisture-wicking fabrics embellished with iconic logos, pony embroidery and tournament embellishings, reflecting the brand's deep Wimbledon roots.
#3
· Malone and Paddington Bear co-branded
Introducing a new limited edition fragrance
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· Malone has teamed up with Paddington™, a warm, fun and healing bear cub, to create a new limited-edition "Marmalade" fragrance that celebrates the marmalade sandwich hidden under the red hat by Paddington Bear. A perfect interpretation of the classic British handmade jam, the fragrance of orange peel blends with warm woody notes to create a wonderful, blissful velvety fruit. From July 1, offline stores and online official flagship stores will be available for sale at the same time.
#4
Guerlain launches the Jewel Lipstick
Brand new version
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Guerlain Jewel Lipstick is available in a new version for 2024. While continuing the 9 classic shades, the new product realizes the perfect combination of lip protection, fashion, design, environmental protection and renewal. The new version replaces the silver version with a gold case, and the design of the double-sided mirror by LV jewelry designer Lorenz Bäumer is more sleek and sophisticated. The selection of environmentally friendly materials for the paste shell material is reduced by 19%, making it more portable and easy to carry. In addition to lipsticks, Guerlain also offers six color-staining lip liners to be used in combination.
#5
The Legend of Fresh [White Diamond] Truffle Cream is here
LVMH's premium skincare brand, fresh, unveils a new rare white diamond truffle cream. From the very beginning of the Maison, Fresh has been committed to discovering the best ingredients from nature around the world, with a reverence for nature. Grown in the primeval forests of Alba, Italy, the cream retains the activity of the cells of the white truffle extract with the help of LVMH laboratories' 20-year patented extract, and adds precious ingredients such as ectoin, silver leaf olive extract and white mango seed oil to create a powerful moisturizing, antioxidant and moisturizing experience.
#6
Fujifilm instax brand launches a new WIDE400 wilderness totem series
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Fujifilm instax WIDE400 wide-format Polaroid camera was unveiled in the Wilderness Green limited color. Equipped with oversized photo paper, it is perfect for capturing the unique moments of outdoor travel. The self-timer and optimized frame design make shooting easier and more accurate. There are also a variety of series of peripheral derivatives such as portable storage bags and camera straps for selection. The new pattern design "Wilderness Totem" integrates Indian elements, rich in "primitive wildness" and the power of nature. Whether it's a city walk, an outdoor hike or a summer sport, WIDE400 is the perfect companion.
Editor: Kang Seok-yeon
Editors: Zhou Yang, Hannie
Typesetting: Kang Seok-yeon
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