Text | Harbor of the Soul
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Edible oil, which seems to be an ordinary kitchen necessities, but it is related to the safety of thousands of households' dining tables, recently, the occurrence of tanker truck mixed incidents in many places, the safety of edible oil once again pushed to the forefront of public opinion, caused widespread public concern, just when people have a crisis of confidence in domestic oil companies, Henan local supermarket brand Fat Donglai but "killed" a new way, its own brand edible oil is actually OEM by the world's top 500 companies, 59 yuan a barrel of sunflower oil, 99 yuan a barrel of peanut oil, so close to the price of the people, It really makes many consumers call "real fragrance", what is the mystery behind this? Does Fat Donglai's choice point out a new direction for the development of the domestic edible oil industry?
At the moment of frequent food safety incidents, Fat Donglai's approach has undoubtedly injected a shot in the arm for the industry, this regional supermarket chain from Henan, did not choose low-cost small workshop OEM in order to maximize profits, but set its sights on the international grain and oil giant - Netherlands Bunge Group, the multinational enterprise with revenue of up to 67.2 billion US dollars in 2022, ranking 194th in the world's top 500, is willing to "work" for a regional supermarket brand, this wave of operations, indeed makes people some" I don't understand."
What's even more surprising is that even if it is burdened with high OEM costs, the price of Fat Donglai edible oil is still quite "down-to-earth", taking 5L first-class sunflower oil as an example, the price of the well-known domestic brand Luhua is as high as 94.9 yuan, and Fat Donglai is only 59 yuan, the price is almost one-third cheaper, in the face of consumers' doubts, how did Fat Donglai do it?
All this, but also from the fat Donglai to the ultimate pursuit of food safety, this company knows that food safety is the lifeline of the enterprise, can not tolerate the slightest sloppiness, for this reason, they spared no expense to set up a professional food hygiene testing department, strict control of product quality, as early as 2005, when the Germany laboratory detected that domestic food generally has mineral oil exceeding the standard, Fat Donglai may have already been aware of the hidden dangers of this industry, in order to ensure product safety from the source, They resolutely chose to cooperate with powerful international grain and oil giants, in order to avoid potential risks to the greatest extent
Fat Donglai's decision, although sacrificing part of the profit margins, but won the trust of consumers, in Henan local, fat Donglai brand edible oil is often in short supply, many consumers will even buy multiple barrels at one time, for fear of missing "a hard to find", it can be said that Fat Donglai will spend "money" on the blade, harvesting is a real reputation and market recognition
On the other hand, some domestic edible oil brands seem to be a little "uninteresting", some manufacturers in order to reduce costs, do not hesitate to take risks, cut corners in raw materials, production and other links, and even collude with some small workshops with doubtful qualifications, which eventually leads to frequent food safety accidents and seriously damages the legitimate rights and interests of consumers
Fat Donglai's approach, undoubtedly sounded the alarm for the entire industry, food safety is no trivial matter, no enterprise should regard it as child's play, let alone as a tool for profit, only like Fat Donglai, always put the interests of consumers in the first place, make the right choice at the critical moment of the enterprise, in order to win the market, win the future, those who only care about the immediate interests, ignore the laws and regulations and moral bottom line of the enterprise, will eventually be eliminated by the times
Regardless of the size of the enterprise, the product quality should be regarded as the lifeline of the enterprise, and always maintain a high degree of vigilance on food safety issues, never relax, only in this way can consumers feel at ease, so that the food safety alarm bell will no longer ring
In the face of endless edible oil safety problems, we can not sit still, but also can not resign ourselves to fate, such as Fat Donglai is highly responsible for food safety enterprises, by no means rare, they just need an opportunity, an opportunity to be recognized by the market, as consumers, we must also keep our eyes open, actively exercise their right to supervise, with practical actions to support those enterprises that really think about the health of consumers
I believe that with the joint efforts of all parties, we will be able to create a safer and healthier food market environment, so that "safety on the tip of the tongue" is no longer a luxury
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