□ Dahe Daily· Yu video reporter Xie Yuanli
On July 12, FAW-Volkswagen's new generation Magotan launch conference - Central China Media Tasting Tour came to a successful conclusion in Changchun. We are honored to be invited to the meeting to witness the rejuvenation of the new generation of Magotan, appreciate the profound heritage of FAW-Volkswagen, show the brand strength from a multi-dimensional perspective, and spend a good time together.
Feel the temperature of the brand and prove the inheritance and transcendence
On July 9, the new generation Magotan was launched at the FAW-Volkswagen Changchun base, with a total of three models and an official guide price of 179,900-246,900 yuan. The listing conference was presided over by Ren Luyu, the famous host of CCTV, and the whole event was full of climaxes and highlights. The opening video "The Road of Magotan" is spread out layer by layer, showing a panoramic view of the glory road of Magotan moving in the direction of the times and constantly iterating and advancing.
FAW-Volkswagen's 28 million vehicle, a new generation of Magotan, rolled off the assembly line at its Changchun base, marking FAW-Volkswagen as the first passenger car company in China to exceed 28 million units in production and sales. At the same time, it also indicates that a new generation of Magotan will open a new chapter and create a new classic legend. The new generation of Magotan takes inheritance and transcendence as the evolutionary criterion, and is customized for outstanding people who pursue "rational and enterprising". On the basis of inheriting the classic elements of the previous model, the new car continues to make breakthroughs in design concept, exclusive comfort, intelligent navigation, and full-dimensional protection, showing FAW-Volkswagen's deep insight into the future direction of automobiles.
In the user chapter, Ren Luyu interacted deeply with Zhao Youting, the brand ambassador of the new generation of Magotan, to discuss the causes of "excellent". Zhao Youting shared with everyone his personal experience of visiting the FAW-Volkswagen factory, and combined with his own growth process, he said frankly that excellence is not an accidental achievement, but comes from the unremitting tempering and excellence of professional quality.
For the majority of Magotan car owners, the excellence of Magotan is not only to provide them with an excellent driving experience, but also to witness the ups and downs of the leading generation. At the meeting, three Magotan car owners shared the meaning of growth, perseverance and pursuit with the audience in the form of videos by telling their lives. In the video, Magotan runs through every wonderful life of the owner with the role of loyal partner, and the leading temperament echoes each other's achievements, arousing everyone's emotional resonance. With the announcement of the price of the new generation of Magotan, the atmosphere of the whole press conference has reached a climax.
Explore the land of trials and interpret the background and pattern
In addition to participating in the launch of the new generation of Magotan at the launch conference, we also visited the FAW-Volkswagen Changchun plant and the FAW-Volkswagen test site in Nong'an during the four-day and three-night trip. In the Changchun factory, all the guests visited the historical and cultural exhibition hall, welding workshop and assembly workshop under the escort of the factory, and learned in detail about cutting-edge processes such as laser welding and cavity wax filling, and found that the new generation of Magotan is produced on the same line with CC, Lanjing, Audi Q3 and other models. Knowing that the manufacturer has made a quality commitment of "no corrosion for three years and no rust for 12 years" for the product, everyone sighed at FAW-Volkswagen's profound industrial heritage and strong scientific and technological strength.
How to most intuitively feel the mechanical properties of Volkswagen products, we found the answer in Nong'an. Located in Nong'an County, the FAW-Volkswagen Proving Ground is the largest vehicle testing site in Asia, with a core area of more than 6 square kilometers and eight functional areas, including a high-speed loop, a durability test area, a comprehensive performance test area, and a corrosion test area. Each functional area has different experimental modules, such as the comprehensive performance test area contains 26 test modules such as NVH test road, wading pool, torsion road, etc., and the durability test area includes discus road, Belgium road, mud pool, salt water pool, gravel road, mountain road and other types of roads, vehicles in these areas for durability cycle test, vehicle passing test and other trial links, can fully investigate the strength and reliability of vehicle structural parts, chassis parts and body-in-white under bad road conditions. Everyone took a car at the test site to challenge a variety of complex road conditions, and the guests were deeply impressed by the stable performance of the vehicle in a state of severe bumps.
In the only corrosion test area of the Volkswagen Group in Asia, vehicles are tested by roads and test equipment such as large and small gravel roads, salt spray silos, and climate vibration benches to investigate the corrosion reliability of parts such as the body, chassis, electronic and electrical appliances. In addition, the guests also observed and experienced the high-speed loop test of the vehicle, which was speeding through the high-speed loop at a speed of 230 kilometers per hour at a large angle.
The appointment with FAW-Volkswagen in the Northeast allowed more people to appreciate the inheritance and transcendence of the new generation of Magotan, and the media personnel also further consolidated the communication platform and enhanced mutual communication and understanding through this event. Towards a new journey, take off to see the public, the new generation of Magotan will continue the classics with a benchmark attitude, lead the trend, and work with many people who pursue their dreams to conquer the mountains and seas and join hands in the future.