Shenzhen Business Daily · Reading Client Reporter Li Dan
On July 13th, the 2024 Golden Inner Bay Consumption Season and Summer Consumption Promotion - Enjoy the Midsummer Hi YA Carnival Shopping Series activities kicked off in Haiya Colorful City.
This event is also one of the series of activities of Bao'an's new consumption season. The reporter learned from the Bao'an District Bureau of Commerce that in order to promote the two-way travel between Shenzhen and China and further stimulate the consumption vitality of the Golden Inner Bay, the Bao'an District Bureau of Commerce organized a series of consumption season activities in business districts such as Haiya Colorful City, Qianhai Yifang City, Happy Harbor, Bao'an Daqianli, Qianhai Hop World, and Wanfeng Coastal City from July to September.
A set of data can show the vitality of Bao'an consumption: from January to May this year, the total retail sales of consumer goods in Bao'an District reached 62.185 billion yuan, a year-on-year increase of 6.1%, and the growth rate ranked among the top in the city. Such achievements not only reflect the strong momentum of Bao'an District in the consumer market, but also reflect its important position in the city and the wider regional economy.
With the favorable implementation of the Qianhai Master Plan and the opening of the Shenzhen-Zhongshan Corridor, Bao'an will face more opportunities in the commercial field, and the "Bay Area Consumption Center" is about to emerge.
Giant Yellow Duck Airborne! Bao'an business district summer "price"
With shining eyes, a cocked mouth, a cutting-edge hairstyle full of personality, and a cute signature smile, the popular B.Duck is not only a cute thing on the tip of the hearts of hundreds of millions of people around the world, but also the "traffic password" of cultural tourism around the world.
This summer, the little yellow duck came to Bao'an with new products!
At the event site on the same day, the first show of B Duck's new product, Dou Teasing Duck, was held. It is reported that the pop-up exhibition of new products of Dou Teasing Duck landed in Haiya Colorful City, Shenzhen, and the new launch of new peripheral products will bring a new happy experience to consumers in the Greater Bay Area during the summer holiday.
From July to August, Haiya Colorful City launched the "B.Duck Hi Ya Carnival National First Exhibition", presenting the 8-meter-high giant B.Duck check-in point, B DUCK beach party linkage Yellow Duck theme market, and interactive games to create a summer Shenzhen Dream Park.
During the summer vacation, Haiya Colorful City will also carry out activities such as the Little Yellow Duck "Duck Friends" meeting, the Beer Festival, the special activities of the "Duck" Qixi Festival, and the "Duck" Carnival.
Except for the little yellow duck! There are more top-notch cute pets coming to Bao'an
Bao'an Daqianli introduced two top cute pets in the summer, the superstar of the penguin world "Bo Lele" and the emotional stability master "Kapibala"! At the same time, the Bole Summer Park was opened, so that friends of all ages can enjoy precious parent-child time together; There is also a 5-meter-high ocean wind capibala in Shenzhen, taking everyone to feel the magic of "emotional stability"!
In addition, for passengers from Hong Kong and the Shenzhen-Zhongshan Channel, Bao'an Daqianli has also customized and launched a welcome gift package worth 500 yuan, check-in gifts and other exclusive discounts!
Qianhai Yifang City launched the "TNT SPACE LIITA'S DREAM" IP theme activity, and the pioneer trendy toy brand TNT SPACE, its popular IP LIITA derivative national premiere, launched new products in the form of "8 IP beauty displays + 5 themed interactive spaces + pop-up stores". There will be activities such as the sale of new blind box products, doll parade performances, and Xiaohongshu KOL store visits and check-ins.
In addition, Bao'an Wanda Plaza will carry out the "Summer Fun Home" activity from July 1st to September 1st, and you can go to the service desk to receive 1 gift if you spend more than 188 yuan (the daily quantity is limited, while supplies last); Summer clothes are sold as low as 3% off, amusement experience addresses are 1.1% off, catering and delicacies are 5% off, and the TFBOYS 11th anniversary fan concert on August 3 ignites the summer.
Leading the one-hour living circle in the Greater Bay Area, the Shenzhen-Zhongshan Corridor opens a new chapter in Bao'an's business
The completion of the Shenzhen-Zhongshan Corridor has not only greatly optimized the transportation network of the Guangdong-Hong Kong-Macao Greater Bay Area, but also promoted the in-depth integration of Shenzhen with Zhongshan and surrounding cities. The opening of the Shenzhen-Zhongshan Corridor marks the formal formation of the "one-hour living circle", providing residents of the two places with more convenient living and travel options, and also opening up a new channel for exchanges and cooperation in business, tourism, culture and other fields.
As the first large-scale commercial project after the opening of the Shenzhen-Zhongshan Corridor, Wanfeng Coastal City showed strong consumption vitality on the first day of opening on July 13: it attracted more than 390,000 passengers and attracted more than 21 million yuan.
The reporter learned that as the largest commercial complex in Shenzhen this year, this commercial "giant" covering an area of 200,000 square meters is not only an upgraded version of Nanshan Coastal City, but also positioned as a "new landmark of social commerce in the Bay Area".
With business as the link, Wanfeng Coastal City highly aggregates various business formats and creates a self-circulating business ecosystem. In the shopping center, international clothing, high-end cinemas, specialty restaurants, fitness centers, children's growth centers and entertainment experience centers are all available, providing consumers with a comprehensive and high-quality shopping experience.
It is worth mentioning that on the opening day, Wanfeng Coastal City also attracted many guests from Zhongshan. "The people of Zhongshan visit Shenzhen on weekends, and the Bao'an business district is a good city!" "Wanfeng Coastal City opened my eyes, it occupies a super large area!" In Xiaohongshu, Douyin and other platform-related topics, you can see that many Zhongshan experts came to check in and experience on the first day of opening, and netizens called "city" after visiting the mall.
Urban business districts are an important platform to promote consumption upgrading and an important engine to enhance the vitality of urban economy. It is reported that in recent years, under the background of the integrated development of the Guangdong-Hong Kong-Macao Greater Bay Area, the economic center of gravity of Shenzhen is gradually moving westward, and the "expansion area" of Qianhai, the development of Bao'an business district has been soaring. According to the statistics of Winshang Big Data, Bao'an District currently has nearly 40 commercial complexes, with a total commercial volume of more than 3.1 million square meters, ranking first in Shenzhen, and has formed nearly 10 business districts such as Bao'an Central Business District, Shajing Business District, Xixiang Business District, and Airport Convention and Exhibition Business District.
At present, Shenzhen's consumer market has entered the "trillion club", and the opening of the Shenzhen-Zhongshan Corridor has further enhanced Shenzhen's commercial radiation capacity to major cities in the Bay Area. As the first artery linking the Zhongshan Passage, Bao'an has also ushered in new opportunities for commercial development.
Editor: Chen Rongbing
Review: Qiao Huiqing