Pepsi Music's experiential marketing ecosystem was officially launched
Recently, Pepsi Cola joined hands with QQ Music to launch the "Desire is Possible· Pepsi Campus Strongest Voice Annual Ceremony", which opened the second decade of Pepsi's strongest voice IP on Pepsi Campus, igniting young aspirations and stimulating unlimited creative potential in the name of music. At the ceremony, there was a lineup of Pepsi stars to help, so that the story of "desire is possible" was more powerfully concretized.
Desire is possible to · the Pepsi campus strongest voice annual ceremony
At this point, with the new brand proposition of "desire is possible", supplemented by the rhythmic resonance representing infinite desire, a new chapter in the global ecology of Pepsi Music's experiential marketing has officially arrived.
The music surges, bringing together the young aspirations of the whole country
As the core project of Pepsi Music Marketing, PepsiCo Campus Strongest Voice has been working hand in hand with young music forces for 11 years. Today, PepsiCo's strongest voice on campus has been linked with thousands of schools in 100 cities across the country, witnessing the debut highlights of countless new generations of Chinese music, making countless aspirations possible on this stage.
This year, the Pepsi Campus Strongest Voice Finals ushered in a new chapter, with a music feast integrating online and offline, comprehensively upgrading this music festival, providing a grand stage for young musicians who have overcome all the obstacles to come to the finals in 2024. Under the assessment of professional judges, Zhao Binbin from the Sichuan Division won the championship in the finals, crowning the desire of new music; At the same time, Yu Peishan from the Shanghai Division and Zhang Mai from the Pearl River Delta Division also won the second and third places respectively.
The Pepsi star lineup is here to help
Top 3 in the 2024 Pepsi Campus Strongest Voice Finals
After the fierce finals, Pepsi's star lineup took the stage, and the music carnival was ready to start. As a role model for young musicians, they initiate longing resonance from different story angles, from the enthusiasm of music creation to the keen sense of fashion and fashion, from the self-confidence of regional culture to the glimmer of thousands of public desires, all of which have been vividly expressed on this stage, encouraging young people to feel, create, and realize their heart's desires with their hearts.
Resource empowerment to support the new generation to break through the circle
This year, PepsiCo has taken an important step in the brand's cultural assets by launching the "Pepsi Strongest · Original Club" music project, which is another in-depth support for PepsiCo's young music dreams. The "Original Club" allows PepsiCo to channel the energy of desire to a wider audience, expanding its horizons to a group of young musicians from outside the school who are full of potential and in need of opportunities—PepsiCo provides these talented young singer-songwriters with the opportunity to co-create with professional mentors, guided by the concept of "desire is possible", to stimulate their deepest desire to create a gripping sound.
Pepsi's strongest · original club
In the end, the "Original Club" launched an annual album with the theme of "Desire is Possible", which is not only a display of the creative achievements of the original club, but also an enrichment and extension of the concept of "Desire is Possible". Through these musical works, Pepsi hopes to generate more emotional resonance with the younger group and further stimulate the musical aspirations of the new generation.
IP marketing upgrade to create a global ecosystem of experiential marketing
From original clubs to annual albums to music festivals, PepsiCo has developed from a popular brand campus music IP to a backbone that supports young musicians' aspirations and helps the development of Chinese music. By giving full play to the brand's commercial advantages and joining hands with well-known music platforms such as QQ Music, Pepsi provides professional stages and resources for contestants, and achieves the ultimate music desire of "debuting and getting out of the circle".
Eager to provide a rich interactive experience on the scene · the strongest voice on PepsiCo's campus
So far, Pepsi has opened a new era of music IP marketing and entered the global ecology of [IP· culture· experience · business]. With PepsiCo's strongest sound IP as the core, Pepsi is breaking the boundaries of channels and resources, constantly enriching its IP cultural assets, and leading a new trend of music marketing.
In the future, PepsiCo hopes that more young forces will join in and unleash their love for music in the strongest sound waves, so as to realize "desire is possible".