ON JULY 17, CHANGAN MAZDA'S FIRST B-SEGMENT SEDAN BASED ON A PURE ELECTRIC PLATFORM, THE MAZDA EZ-6, ROLLED OFF THE ASSEMBLY LINE AT ITS NANJING PLANT. Chen Zhichang, Mayor of Nanjing, Lin Tao, Member of the Standing Committee of Nanjing Municipal Party Committee and Secretary of Jiangning District Party Committee, relevant leaders of Nanjing City and Jiangning District, Wang Jun, President of Changan Automobile, and Toru Nakajima, Executive Executive Director of Mazda Motor Co., Ltd. and Chairman of Mazda (China), attended the ceremony of the new car off the assembly line and witnessed the signing of the new energy vehicle cooperation project of Changan Mazda.
Since its establishment in Nanjing Jiangning Economic Development Zone in 2005, Changan Mazda has received care and guidance from government agencies at all levels in Nanjing. At the off-line ceremony, Chen Zhichang, Mayor of Nanjing, said that since its establishment in February 2005, Changan Mazda has been rooted in Nanjing for nearly 20 years and has made positive contributions to Nanjing's automobile industry and economic and social development. The successful launch of the EZ-6 and the signing of the new energy project cooperation agreement mark a new starting point for Changan Mazda's development. The successful launch of the EZ-6 is not only an important moment for Changan Mazda to accelerate its strategic transformation to new energy, but also an important step for Nanjing's automobile industry to continue to move towards the new energy vehicle track.
Lin Tao, member of the Standing Committee of the Nanjing Municipal Party Committee and Secretary of the Jiangning District Party Committee, spoke highly of the signing of the Changan Mazda new energy project: "The cooperation and friendship between Changan Mazda and Jiangning have 19 years of eventful years to learn from, and a new journey and a wonderful future can be expected. Three months ago, Changan Mazda's first engine electric drive product rolled off the assembly line in Jiangning; A month ago, Changan Mazda signed a new round of cooperation agreement with Jiangning Development Zone; Today, we witnessed the launch of the new model and the signing of the new agreement, marking a higher level of cooperation between the two parties."
Wang Jun, President of Chongqing Changan Automobile Co., Ltd. and Chairman of Changan Mazda Automobile Co., Ltd., said that at present, China's automobile industry is accelerating the transformation to high-end, intelligent and green, which is both a challenge and an opportunity, and also brings new opportunities for Changan Automobile and Mazda to further deepen cooperation. Changan Automobile and Mazda have established and maintained a long-term and good strategic cooperative relationship. Whether it is strategic appeal, business philosophy, product technology, channel layout, global expansion and other aspects, they are highly compatible, fully trusted, open and shared, and have set a benchmark model for joint venture cooperation.
As one of Mazda's most important overseas markets, China's auto market has become one of the world's leading in the new wave of automobile industry upgrading. In April 2023, Mazda officially announced its business transformation plan for the Chinese market, establishing a new cooperation model with Changan Automobile, a joint venture partner in the Chinese market, to promote Changan Mazda's comprehensive transformation to new energy. Over the past year, the parent companies of both parties have reformed the product development model, invested nearly 10 billion yuan in total, quickly put in place resources such as talents and equipment, explored and established a new cooperation model - "Joint Venture 2.0", and used Changan Automobile's world-leading electrification and intelligent capabilities to empower the Mazda brand with its century-old car-making heritage, give full play to the strengths of both parties, and achieve the sublimation of the effect of 1+1>2.
Toru Nakajima, Chairman of Mazda (China) Enterprise Management Co., Ltd., said: "The launch of the MAZDA EZ-6 is just the starting point for us, and with the official signing of the Changan Mazda new energy vehicle project, we will continue to strengthen the close communication and co-creation activities between Changan Automobile, the most important partner of our Chinese business, and Changan Mazda, the joint venture company, and continue to uphold Mazda's core DNA to create unique Mazda products for customers in the global market and become a more supportive brand for global customers." 。
As one of the first car brands to enter the Chinese market, Mazda has been deeply involved in the Chinese market for 32 years. Mazda has introduced many classic best-selling models such as the Mazda 3, Mazda 6 and Mazda CX-5 to the Chinese market, and has nearly 3.9 million consumers in the Chinese market with its unparalleled driving pleasure. There is no doubt that the Chinese market has become one of Mazda's most important overseas markets. As the latest result of the joint efforts between Mazda and Changan Automobile, the EZ-6 integrates Changan Automobile's world-leading electrification and intelligent technologies while maintaining Mazda's unique design style, "human-horse-in-one" driving pleasure, and top-notch safety performance. At the same time, the EZ-6 will also be available as a pure electric BEV and a range-extender REEV, making it the only model in the joint venture B-segment sedan market to offer a range-extended power option.
The successful launch of the EZ-6 opened a new chapter in the joint venture new energy. Through this new model, Changan Mazda hopes that in the era of electrification, it can still provide consumers with exciting designs, so that the driving of electric vehicles can return to "people-oriented", so that electric vehicles can also have the driving pleasure comparable to fuel vehicles, and make the spiritual world of every car lover become fuller and more shining, so that everyone can "once again, fascinated by MAZDA". At the same time, starting from the signing of this new energy vehicle project cooperation, Changan Mazda will continue to invest more than 10 billion yuan in R&D funds in new energy projects, accelerate the incubation of a variety of new energy models in the future, continuously promote the high-quality and sustainable development of the new energy vehicle industry in the mainland, and contribute to the development of the global automobile industry.