According to a report by the Daily Mail on July 18, recently, Palestinian supermodel Bella Hadid (Bella Hadid) has caused controversy because ·of the endorsement of the famous sports brand Adidas, and under pressure, Adidas has made concessions.
In anticipation of the 2024 Summer Olympics in Paris, on July 15, Adidas Germany relaunched their classic SL72 sneakers and hired celebrities including international supermodel Bella, France soccer star Jules · Kundler, rapper and songwriter A$AP Nast, musician Melissa · Bang and model Sabrina · Lan to promote it.
In 1972, Adidas launched the SL72 OG running shoe for the Munich Olympics, but 10 days after the opening ceremony, members of the Palestinian "Black September" raided the Olympic Village and abducted and killed 11 Israel athletes and coaches.
And now, Adidas has once again launched the SL72 retro model on the occasion of the Olympic Games, which inevitably makes Israel dissatisfied. One of them lashed out at Adidas, "It's bad enough to choose Bella, and it's disgusting to have her put out a shoe for an Olympics where so many Jews have shed blood." ”
Another commented, "It's shocking irony to use a model to promote the 1972 Munich Olympics, and Adidas should be ashamed." Others demanded that Adidas must correct this "grave mistake", adding, "Choosing an outspoken Palestinian model to recall this dark Olympics is either a huge oversight or a knowing." "But either is unacceptable in any case."
In the face of the huge controversy, on July 18, a spokesperson for Adidas issued a statement apologizing and responding that they did not know that "this is related to tragic historical events".
At the same time, the company said it would make "appropriate modifications" to its advertising campaign, stressing that "we believe that sport is a force that unites the world, and we will continue to work to defend diversity and equality in this world." ”
But it's unclear whether Bella will end up being abandoned by Adidas. In fact, the 27-year-old model has already shown solidarity with her home country on several occasions, including representing her compatriots at protests in 2021.
And in May this year, Bella also appeared at the 2024 Cannes Film Festival in a red dress made of Cafier fabric to commemorate her Palestinian heritage.
Kefiye is reportedly a traditional Arabic tartan headdress that Palestinians see as a "symbol of unity and identity."
And in addition to Bella, her family also has a very strong affection for Palestine. As a Palestinian estate tycoon, Bella's father, Mohamed Anwar Hadid·· has been a voice for Palestinian rights.
Earlier this year, Mohammed also harshly criticized Ricky Torres, a pro-Israel progressive Democrat and Congressman from New York, ·.
And fellow supermodel Gigi · Hadid has also shown solidarity with her homeland with her actions, including donating $1 million with her sister Bella in June this year to support relief efforts in Palestine.
图源：Dailymail,Bing