On the evening of July 19, the 2024 Lei Jun Annual Speech was held at the Shougang Ice Hockey Stadium in Beijing, and Lei Jun, founder, chairman and CEO of Xiaomi Group, made his fifth personal annual speech with the theme of "courage", sharing the ins and outs of Xiaomi's car manufacturing and the ups and downs he has experienced in the past three years. In the press conference after the speech, Lei Jun personally released a series of new Xiaomi products of the year, such as large and small folding, and revealed that the annual delivery target of 100,000 units of Xiaomi SU7 is expected to be completed ahead of schedule in November.
The new products released this time represent Xiaomi's hard-core technology leap in recent years, including the new generation of folding screen flagship Xiaomi MIX Fold 4, Xiaomi's first small folding Xiaomi MIX Flip that took three years to build, and three new mobile phones such as the performance demon Redmi K70 Extreme Edition, as well as Xiaomi Buds5 earphones, Xiaomi Band 9, Xiaomi Watch S4 Sport, Mi Home Air Conditioner Pro series new vertical dual air outlet, Mi Home Air Purifier Ultra Enhanced Edition and many other flagship new products.
It is understood that the new generation of folding screen flagship Xiaomi MIXFold4 is priced at 8999 yuan, and the 16G+1TB version is 10999 yuan; Xiaomi MIXFlip small folding mobile phone pricing starts at 5999 yuan, 16G+1TB version 7299 yuan; Redmi K70 Extreme Edition starts at 2599 yuan; Xiaomi Buds5 earbuds are priced at 699 yuan; Xiaomi Mi Band 9 is priced from 249 yuan; Xiaomi Watch S4Sport is priced from 1999 yuan; Mijia air conditioner Pro series new vertical double air outlet price 6999 yuan; The initial price of the Mijia all-in-one air purifier Ultra enhanced version is 5799 yuan. Among them, two folding screens and air purifiers will go on sale at 10 a.m. on July 23, and reservations will start immediately, and other products will be on sale as soon as they are released.
The bigger surprise at the press conference was that Lei Jun officially released the peak performance pure electric vehicle - Xiaomi SU7 Ultra Prototype (Xiaomi SU7 Ultra Prototype), and announced that he will officially compete in New Zealand North in October 2024, with the goal of "becoming the fastest four-door tram in New York North within ten years" and continue to challenge Porsche.
The unveiling of a series of blockbuster products of "people, cars and home ecology" fully demonstrates Xiaomi's solid achievements in recent years with a clear strategic layout and long-term cultivation of underlying technology and systematic capabilities. Lei Jun said that behind these achievements, "Xiaomi has overcome countless difficulties and setbacks since the new decade, and has been moving forward towards the sea of stars of dreams." ”
For the first time after the complete closed-loop of "people, cars and homes", Xiaomi's hard-core technology strength has fully blown out
As the first science and technology Spring Festival Gala after the complete closed-loop of "people, cars and home ecology", this conference can be called a parade of Xiaomi's hard-core scientific and technological achievements in recent years, and the products released are the culmination of cutting-edge technologies in their respective categories.
For example, Xiaomi MIX Fold 4 is not only the industry's only ultra-thin and large folding flagship with a weight of 226g and a thickness of 9.47mm, but also the Xiaomi flagship with the highest self-developed density, using eight surging self-developed chips and keel hinge 2.0, all-carbon architecture, three-layer five-sided motherboard and other three core self-developed technologies.
In terms of self-developed chips, the battery management system of Xiaomi Mi MIX Fold 4 includes 1 Xiaomi Surging P2 fast charging chip, 2 Xiaomi Surging G1 battery management chips and 1 Xiaomi R1 current sharing chip, and the communication system is equipped with 4 Xiaomi Surging T1 signal enhancement chips, which greatly improves battery management efficiency and communication capabilities.
Keel Hinge 2.0 is currently the thinnest and narrowest large folding hinge, the application of super strong steel material greatly improves the reliability of the hinge, folding life up to 500,000 times, the all-carbon architecture makes Xiaomi Mi MIX Fold 4 lighter and stronger, impact resistance increased by 300%; The innovative design of the three-layer, five-sided motherboard brings the highest component density in the industry, greatly improving the integration density and performance of the motherboard.
Xiaomi MIX Flip is the pioneer of the comprehensive flagship of the small fold, achieving a number of breakthroughs in the strongest external screen, flagship performance, flagship experience, and flagship AI capabilities. For example, in terms of the external screen, Xiaomi MIX Flip is fully adapted to the TOP200 application, and innovates the AI external screen based on the special body shape, adding the ability to synchronize the reality of the inner and outer screens for the AI translation function, and you can see real-time translated bilingual content on both sides at the same time when you go abroad for conversations.
In addition to being equipped with the most advanced processor Dimensity 9300+, furious game independent display D1, self-developed T1 signal enhancement chip, 2-meter IP68 and a new generation of 3D ice heat dissipation and other configurations, it is also equipped with Xiaomi's self-developed Xiaomi dragon crystal glass for the first time, AI large model computational photography platform Xiaomi AISP and other hard-core self-developed technologies, bringing a more comprehensive comprehensive experience.
At the press conference, Xiaomi's self-developed sound model was unveiled for the first time, which can recognize various sounds in nature and life in real time, such as baby crying and water droplets, and can also understand the environment and emotions behind these sounds. Among them, the large sound model will be applied to the Xiaomi SU7, bringing an innovative "wake-up defense outside the car" function, which can recognize the sound environment, ignore the voice command outside the car, and make the voice control car safer, which will be upgraded at the end of July.
Lei Jun said that Xiaomi has announced a series of important strategies in the new decade, the most important of which is the group strategy of "people, cars and home ecology" and a new technology strategy, which is fully empowered by AI. Fourteen years ago, Xiaomi used the Internet model to empower all categories; In 14 years, Xiaomi will use AI to do all categories again.
Self-built and self-developed,
At the press conference, Lei Jun announced the latest achievements of Xiaomi's intelligent manufacturing: Xiaomi's latest large and small folding mobile phones are all from the new generation of Xiaomi mobile phone smart factories that are in full production. With an investment of 2.4 billion yuan, the factory is designed and built in accordance with the "world-class lighthouse factory standard", with 96.8% self-developed hardware equipment and 100% self-developed manufacturing software, with an annual production capacity of 10 million flagship mobile phones, and was rated as a "national intelligent manufacturing benchmark enterprise".
In the new generation of Xiaomi mobile phone smart factory, a production line of 260 kinds of equipment is all modularized, key processes are 100% automated, and Xiaomi's "digital twin intelligent manufacturing platform" is used to define and adjust manufacturing solutions from the cloud, improve efficiency and achieve "flexible manufacturing".
Relying on a unified data interface, full-scenario 5G/F5G deployment, and industrial big data base, the full-link digitalization of factories can be realized. Using AR intelligent inspection perspective monitoring equipment, combined with the self-developed "Xiaomi Surging Intelligent Manufacturing Platform", the factory can self-perceive, self-decision-making, self-execut, and self-upgrade, and stimulate the unlimited potential of intelligent manufacturing.
The new generation of Xiaomi mobile phone smart factory in Changping, Beijing is the third smart factory built and developed by Xiaomi after the debut of Xiaomi Yizhuang Smart Factory in 2020 and Xiaomi Automobile Factory in early 2024.
The new generation of Xiaomi mobile phone smart factory has been fully put into operation, and Lei Jun has three top smart factories in four years, marking that Xiaomi has the leading intelligent manufacturing capabilities of the times, accelerates the development of new quality productivity, and bravely serves as the "navigator" of China's intelligent manufacturing.
Sword fingers
At this press conference, Xiaomi SU7 Ultra Prototype officially made its world premiere. It is not only a peak performance pure electric vehicle built for the track, but more importantly, many advanced self-developed technologies equipped on the prototype will be widely used in production cars in the future after being verified on the track.
For the first time, the Xiaomi SU7 Ultra Prototype is equipped with Xiaomi's self-developed V8s super motor, which accelerates from 0 to 100 km/h in 1.97 seconds and reaches a top speed of 350 km/h. In terms of batteries, CATL's second-generation "Kirin" battery is the first in the world, and a high-performance battery pack for the track has been jointly developed, which can support a maximum discharge power of 1330kW. The carbon fiber usable area of the whole car is up to 15 square meters, the weight of the system is reduced by more than 500kg, and the weight of the vehicle is only 1900kg; In order to maximize the track ability, the Xiaomi SU7 Ultra Prototype has reconstructed the aerodynamic design to bring a maximum of 2145kg of vehicle downforce, which greatly improves the handling stability of the vehicle.
It is understood that the Xiaomi SU7 Ultra Prototype and the Xiaomi SU7 are of the same origin and are developed using the same pure electric platform architecture. The architecture can be used to create high-quality civilian vehicles or to develop racetrack-grade products that can withstand the test of ultra-high performance.
With the blessing of many hardcore technologies, the Xiaomi SU7 Ultra Prototype is ready to go and will officially compete in New Zealand in October 2024. Lei Jun announced that Xiaomi Auto's goal is to "become the fastest four-door tram in New York within ten years".
The challenge plan of Xiaomi Auto is divided into two steps:
The first step is to use the prototype in October 2024 to challenge the New North Africa production lap times.
The second step is to use the production model in 2025 to officially hit the production lap list of New York.
Lei Jun said that this challenge is not easy, "Maybe we will succeed, maybe we will suffer setbacks, but Xiaomi will definitely persevere until the final victory." ”
Three years of high-end exploration and two years of leapfrog growth, Xiaomi is really different
In the new decade, after three years of high-end exploration and two years of leapfrog growth, Xiaomi has made progress in rebirth with firm faith, courage to continue to develop and strength to continue to leapfrog.
The starting point of all this progress began in 2020, when Xiaomi's 10th anniversary was launched, in which Xiaomi clarified the "three iron laws" that will never change and the "three strategies" for the development of the new decade, thus establishing the cornerstone of the new decade.
Clear strategic decision-making and forward-looking layout, long-term and firm investment in underlying technology, and growing systematic capabilities have led Xiaomi to move forward bravely and achieved a series of major leaps in the new decade:
In terms of mobile phones, Xiaomi's high-end mobile phones have stood in the 4-6K price range, formed a new "high-end first lineup" with Apple and Huawei, and successfully broke through the overseas market. According to the 2024 Q2 global smartphone data released by Canalys, Xiaomi has been in the top three in the world for 16 consecutive quarters with a market share of 15%, only 3 percentage points away from the world's first, and has achieved an annual growth rate of 27%, ranking first among the top five manufacturers in the world.
In terms of automobiles, Xiaomi SU7 Dacheng set an industry record for order locking and delivery in the first month, with a large number of female users and BBA owners buying, and Apple users as high as 51.9%.
In October 2023, Xiaomi's surging OS was released, which took 7 years of research and development and more than 5,000 engineers participated, laying a public foundation for tens of billions of devices and tens of billions of connections in the future. With the official debut of the Xiaomi SU7, the "whole ecology of people, cars and homes" has achieved a key closed loop. As of July 2024, Xiaomi has more than 823 million connected devices worldwide.
In the face of a new wave of AI, Xiaomi is also brave to be the new standard-bearer of AI. Establish the group strategy of "people, vehicles and home ecology", and adhere to the comprehensive empowerment of AI. In the past year, with many breakthroughs and innovations of Xiaomi SU7 such as Xiaoai's car, AVP, and NOA, it has proved the advanced leadership of "AI comprehensive empowerment". The unique AI layout and capabilities of "people, cars, and home ecology", Xiaomi went one step further, released a self-developed sound model, and announced that the large model Xiaoai was fully upgraded and all for free.
In the new decade, Xiaomi has made a big leap in hard-core technical capabilities, and the "whole ecology of people, cars and homes" is very strong. A series of profound changes and key leaps forward are a major victory for Xiaomi's clear strategic layout and long-term cultivation of underlying technology and systematic capabilities.
Lei Jun said, "Xiaomi, together with all brave dreamers, has created the most magnificent picture of the times. Continuous development, continuous growth, continuous victory, courage is the best response we give to this era! ”