The "five" contradictions of digital transformation of construction enterprises
In order to break these contradictions, enterprises must clearly recognize the lack of their own capabilities, take this as an entry point to promote digital transformation, grasp the key elements of digital transformation, and establish the corresponding strategic direction. The focus should be on three aspects: technology transformation, data fusion, and business reconstruction.
The "3" key elements of digital transformation
1. The "transformation" of technology
With the continuous development and iteration of information technology, the capacity carried by the traditional information platform can no longer support the digital transformation of enterprises, and construction enterprises are generally faced with the choice of platform reconstruction or upgrading. Different enterprises should choose corresponding technical capabilities and build a platform framework that meets their own digital transformation goals according to their own information foundation and digital transformation stage, so as to effectively carry out digital construction.
2. "Fusion" of data
The sharing and application of data is the basis for enterprises to achieve digital transformation, first of all, the enterprise management process should be transformed from the physical state to the business process in the information system, through the flow of the business process, the generated data is collected, and through a series of governance activities, the indicators required for enterprise management are formed. According to the needs of different management levels, we can build operation analysis and risk early warning and pre-control models, realize real-time data flow and sharing in all directions, whole processes and all fields, and promote the true integration of information technology and business management.
3. "Reconstruction" of the business
"Refactoring" the business
In order to adapt to the development of the future era, traditional construction enterprises must make efforts in the reengineering of management mode, organizational model and business model. On the basis of realizing digital management, the collaborative efficiency of the industrial chain is improved through data flow, and the data is used to serve the production and operation of enterprises, so that external services and internal management become more convenient and intelligent, and the optimization and upgrading of the industrial structure are driven, so as to accelerate the management reform and reconstruction of investment, design, construction, and operation under the traditional business format.
In the past 10 years, the profit margin of the construction industry has been generally low and has continued to decline. Judging from the current development trend, the future market growth will gradually slow down, and the competition in the incremental market brought to us by the rapid development of the national economy in the past will soon turn to stock competition. In the future, the industry market may turn into a shrinking market, and the problems of high consumption, high risk and high investment in the industry will become increasingly prominent.
About the author: WeChat public account "Deng Youdong Studio"