On July 21, Jiuwu Cultural City ushered in its 7th birthday. With the theme of "Royal Cat Tour Jiuwu and Cool in Summer", Jiuwu Cultural City invited the "head IP" Royal Cat of the Forbidden City to endorse the event and lead our teenagers and children to start the summer vacation fun tour. Focusing on 1 hot IP, "Royal Cat Family", we plan 6 major sections and 10 highlight activities, dig deep into the cultural insights that young people love, and lead with the word "new", through new cultural expression, new communication methods, new product forms, and the cross-border combination of "culture + tourism", "culture + sports" and "culture + technology", bring a rich and colorful summer cultural feast to students.
In July 2017, on the century-old Taiyuan Street, in the attention of Shenyang citizens, Jiuwu Cultural City set sail. In the past 7 years, Jiuwu Cultural City has always empowered the revitalization of Shenyang and even Northeast China with culture. As a leading place for urban cultural trends, Jiuwu Cultural City continues to enrich and improve industrial types, focus on the cultural industry, aggregate the commercial service industry, focus on consumer demand, create a cultural tourism experience scene that is suitable for young people, and become a new cultural landmark in Shencheng with a proud attitude.
At the launching ceremony, Wang Bin, Secretary of the Party Committee of Shenyang Publishing and Distribution Group, released a series of activities for the summer vacation of Jiuwu, and said that Shenyang Publishing and Distribution Group will closely focus on the integrated development of the whole chain with cultural plastic tourism and cultural tourism, optimize publishing, innovative distribution, improve efficiency printing, research and development of cultural creativity, and iterate Jiuwu 5 major sections, promote the integrated development of cultural tourism and sports industry, and at the same time empower the cultural tourism industry with digital to create a digital experience scene that teenagers and children like to see.
Jiuwu Cultural City will be upright and innovative, spread advanced culture, and strengthen cultural self-confidence.
Relying on the social and community attributes of young people, we will create immersive cultural tourism and performing arts projects to empower the long-term development of business.
At the event, Chen Yang, a national first-class actor of Shenyang Peking Opera Company, sang the Peking Opera "Ode to Pear Blossom". For the first time, the quintessential Peking Opera performance entered Jiuwu, presenting the performances that can only be enjoyed in the Grand Theater to the audience.
Encourage teenagers and children to recommend the books they read, talk about their feelings of reading, and sing the main theme of the times of loving the party, the country, and socialism. Since its inception last year, the "Little Recommender" activity has been deeply loved by parents of children. Today, the representative of the "Little Book Recommender" of Changbai No. 2 Branch in Heping District brought you the reading and sharing of "Great Power Meritorious Service". Profound reading and vivid expression make the light of reading shine.
Deng Song, Deputy Director of the Propaganda Department of the Shenyang Municipal Committee of the Communist Party of China, announced the official launch of the 7th anniversary of the opening of the "Royal Cat Tour Jiuwu and Enjoy the Cool Summer Vacation" Jiuwu Summer Vacation Happy Tour.
In the blessing of Minister Deng Song, the participating leaders cut the 7-meter-long birthday cake together to celebrate the 7th anniversary of Jiuwu Cultural City. At the same time, the "Wisdom Flying Fish", which symbolizes that children can freely swim in the ocean of knowledge, slowly flew over the large atrium of Jiuwu Cultural City, accompanied by the sound of joyful music, all the guests and tourists were instantly immersed in the immersive experience brought by this technology, and wandered in a joyful atmosphere full of surprises and infectious energy.
At 12:00 p.m., the "Quintessence of the Nation" Peking Opera performance was unveiled in Jiuwu, and the traditional Peking Opera "Meeting the Queen" was sung with full charm, singing the heritage and vitality of the quintessence of the country.
At 14:00 in the afternoon, Jiuwu invited "Wang Blueberry", an IP that is widely loved by fans and has great social influence, and has more than 30 million fans on the whole network, to hold a new book sharing meeting of "Wang Blueberry's Campus Life Funny Comics". Stimulate the internal motivation of young people in Liaoning and Shenyang to learn from role models, seek knowledge and be eager to learn, provide reference for self-media entrepreneurs, and drive more young people in Shenyang to innovate and start cultural entrepreneurship.
1 hot cultural IP, creating Jiuwu's "Royal Cat Metaverse"
Focusing on the new national tide hot IP "Royal Cat Family", the cultural scene of the whole building has been comprehensively upgraded, and a dialogue between traditional culture and trendy art has been staged, and vivid, trendy and interesting panoramic three-dimensional illustration art is presented, making this summer full of fantasy.
6 major sections to create a new experience of cultural life
"Royal Cat Tour Jiuwu" - a pop-up store with the theme of Royal Cat, showing the latest cosmic products of the Royal Cat family IP; Qimeow Art Museum presents "World Famous Paintings" from a new perspective; Giant royal cat device to achieve ultra-high film yield; "Wish-like meow meeting", this summer will take you to experience full of blessings; The first joint limited cultural and creative release with Jiuwu, the landmark seal of Shenyang, can be unlocked with one click to Jiuwu.
"Royal Cat Fun Reading" - During the summer vacation, more than 500,000 new books were put on the shelves of Jiuwu Cultural City, including the best-selling new books in the industry and the best-selling new books in major book cities, providing customers with high-quality protection for reading. and provide services such as book purchase and reading activities for the benefit of the people during holidays; The 7th "Qimeow 95 Stationery/Creation Exhibition" was held in Jiuwu, focusing on the display of more than 5,000 exquisite trendy toys and creative stationery, and realizing the mobilization of stationery and cultural creativity.
"Royal Cat Pet Fan Notice" - At 14:00 pm on July 21, Jiuwu invited "Wang Blueberry", an IP that is widely loved by fans and has great social influence, and has more than 30 million fans on the whole network, to hold a new book sharing meeting of "Wang Blueberry's Campus Life Funny Comics". Let the cultural Shenyang people who "go out" "bring back" the successful experience, stimulate the internal motivation of young people in Liaoning and Shenyang to learn from role models and be eager to learn, provide reference for self-media entrepreneurs, and drive more Shenyang young people to innovate and start cultural entrepreneurship.
"Royal Cat Up Plan" - Jiuwu Cultural City will launch the "Jiuwu Chinese New Year's Eve School" project at the end of July, providing a relaxed learning atmosphere for young people in Shen and young people coming to Shen, enjoy the improvement process, renew themselves, diversify cultural courses and experiences, and provide more platforms and choices for young people to seek knowledge.
We will further activate the youth economy and provide more fertile soil for the development of youth culture. In August, a number of high-quality self-media talent sharing sessions will be held, inviting well-known managers of major new media platforms in Liaoshen to share their creativity in Jiuwu Cultural City, share what they see, think and feel in various professional fields, provide opportunities and stages for youth exchanges in Liaoshen and Shenyang, spread the voice of youth, show the demeanor of youth, and help young people pursue their dreams!
"Royal Cat has new ideas" - on the sixth floor of Jiuwu Cultural City, the immersive children's cultural tourism project of the "Shengjing Huacai Dream Millennium" Poetry Conference was launched, and the children participated in the poetry conference to show their literary skills; Experience the Hanfu parade and show the traditional culture; Visit the ancient market and feel the charm of thousand-year-old culture; Play large-scale interactive scripts and experience the joy of brainstorming; Go to the negative one "Jiuwu Upside Down Alley" two-dimensional block to enjoy the visual feast of 23 comic exhibitions.
"Royal Cat Hi Hi Nightlife" - come to Jiuwu to watch the Olympics and feel the excitement of sports charm. During the Olympic Games, the 2024 Paris Olympic Games will be broadcast in real time in a number of activity spaces, so that children can feel the atmosphere of the Olympic Games and become "Little Reporter of the Jiuwu Olympic Games", exercise their language expression, cheer for the Olympic athletes, and enhance their patriotic awareness and belief in serving the country.
10 highlight activities to open the summer vacation fun tour of Jiuwu——
1. "Royal Cat Family" New National Tide IP Art Exhibition
2. The "King Blueberry" new book sharing meeting with more than 30 million fans on the whole network
3. The 7th "Qimeow 95 Stationery/Cultural and Creative Exhibition" of Jiuwu
4. During the summer vacation, people will buy books and read to create a reading space for "Royal Cat Fun Reading".
5. "Jiuwu Youth Chinese New Year's Eve School" to activate the youth economy and develop youth culture
6. High-quality self-media talent sharing meeting, spread the voice of young people, show the pursuit of young people
7. "Shengjing Huacai Dream Millennium" Poetry Conference
8. The immersive children's cultural tourism project was launched
9. "Jiuwu Upside Down Alley" two-dimensional theme block, 23 comic exhibition activities are presented
10. "Come to Jiuwu and watch the Olympics" cheer for the Olympic athletes in real time
In the past 7 years, Jiuwu Cultural City has led the city's cultural taste through high-quality cultural supply; In the future, Jiuwu Cultural City will be upright and innovative, optimize the upgrading of business formats, add high-quality business formats that match reading, and be a pioneer of fashion culture; Create a comfortable humanistic reading space, and integrate small theater dramas and performances combined with immersive performances. Cultivate and expand new business formats, upgrade the development and presentation of independent research products; Expand drama education, so that children can appreciate the meaning of knowledge from the experience of participating in drama, and discover possibilities and create more new ideas through mutual communication. Extend Sudoku education, stimulate children's spatial imagination, and enhance the sense of harvest... Construct a new scene of Jiuwu space, innovate and develop a new model of Jiuwu, and help the comprehensive development of Shenyang's integration of culture, tourism and sports.