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This article is fictional, and the names of people, places, or other aspects involved in the text have nothing to do with reality (without any implications). If there is any similarity, it is purely a coincidence, please read it rationally.
"Jews are smart" has become almost the consensus of the whole world. The talent and achievements of the Jews in the field of business can also be said to be remarkable all over the world.
In the business world, wisdom and way of thinking often determine the success or failure of a businessman.
How smart are Jews, exactly? This nation, which has gone through thousands of years of vicissitudes but has always been shining in the commercial field, is still being deeply studied and borrowed by many successful businessmen today.
If one day, you have neither money nor connections, and you have reached the end of your rope, you might as well listen to this story of "Jews selling bananas". Perhaps, it can bring some inspiration to you who are facing difficulties.
Rotten bananas, how can they be sold
In a bustling town, there is a young Jewish man who works as a salesman in a fruit shop. The young Jew was smart and hardworking, but business in the shop was tepid.
One day, a large number of bananas came into the store. It was summer, and due to an oversight during transportation, the truck in charge of transporting the bananas did not refrigerate properly, and the bananas were overheated.
When it arrived at the store, the skin of the banana had already appeared with many dark spots, and it was in a very bad condition. Seeing this batch of bananas, the boss's face suddenly became gloomy, and he felt that this batch of bananas must be about to lose money.
But the young Jew didn't give up, and he had an idea to think of a good idea.
He then cut the banana into pieces and baked them in the oven for a little bit. When the bananas are dry, he packs them in boxes and labels them with stickers that read "Roasted bananas have a unique flavor."
Soon, this unique roasted banana attracted a lot of customers, and the first batch of roasted bananas sold out quickly. But that didn't completely solve the problem, there were still a lot of bananas in the store that were not sold, and there were more and more black spots.
At this time, the young Jewish man had a new idea. He made bananas into banana ice cream and launched a buy-one-get-one-free campaign. And this trick has once again attracted many customers, and banana ice cream has also become very popular.
Finally, there are some bananas left, but they are completely ripe and cannot be reprocessed.
But this young Jewish man was still not discouraged. After that, he set up a free tasting booth in front of the store, so that anyone who passes by can taste a free bite of a ripe banana.
Unexpectedly, many people felt the taste sweet after tasting it, and bought the leftover bananas one after another.
In this way, the bananas that seemed to be smashed in his hand were all sold by the young Jew. Not only did the fruit shop not lose money, but it also made a lot of money.
The economic principles behind behavior
In fact, from an economic point of view, there are corresponding principles behind the actions of this young Jew.
First of all, the main problem that fruit stores have to face is that the bananas as a commodity have a clear "deterioration in product quality".
In the market, the quality of a commodity is an important factor affecting its value and price. The reason why the boss is worried is that the market demand for bananas with reduced quality will decrease.
As a result, prices will fall, and they may not even be able to sell, resulting in financial losses for merchants.
Subsequently, the act of cutting and roasting bananas by Jewish youth is a clever application of the theory of "innovation creates value".
According to the theory of "innovation creates value" in economics, innovation on top of commodities may create entirely new value for commodities. It is through the processing and repackaging of bananas that this young Jewish man has given a new value to these bananas that might otherwise be discarded.
Later, the practice of Jewish youths making surplus bananas into ice cream is another innovation, another upgrade of the product.
This time, he created a new product format that met the needs of a segment of consumers for unique tastes. It has also expanded the scope of application of the product and the consumer group, thus opening up new markets.
This kind of innovation not only changes the form of the commodity, but also changes its positioning and value in the market. Therefore, the success of the "banana ice cream strategy" is almost certain.
After innovating in commodities, the next thing the Jewish young man did was to work on the supply and demand of the market.
From the perspective of supply and demand in economics, the buy-one-get-one-free activity of banana ice cream is a straightforward strategy to stimulate demand.
This practice is to reduce the price of a unit of goods, so that consumers feel that they have been benefited, so as to effectively increase consumers' desire to buy goods.
After that, the "free tasting" strategy is to transform the surplus inventory that cannot be converted into economic value into "invisible value" in another way, that is, the value in promotion and dissemination.
This initiative uses the principles of "experience marketing" and "word-of-mouth communication" in economics. The free tasting allows consumers to experience the benefits of the product first-hand, thus eliminating their doubts about the quality of the product.
And those consumers who are satisfied after tasting it are also likely to carry out free publicity and promotion of the product through word of mouth, attracting more potential consumers to come and buy.
In this way, this young Jewish man is proficient in the application of various principles and strategies in economics.
In the face of difficulties, he was not bound by traditional business thinking and market rules, but changed the value of commodities and market demand through continuous innovation and attempts, and finally succeeded.
What does this story teach us?
What the Jews sell bananas inspires us
It is not difficult for us to find that there are few successful business tycoons in history who are confined to rules and follow the rules.
Although Hu Xueyan was a money dealer at the beginning, he did not nail himself to his post. With his unique business vision and social intelligence, he is at home in both the political and business worlds.
In the end, Hu Xueyan became a "big man" involved in many fields such as money villages, pawnbroking, raw silk, and tea, and built a huge business empire.
Another example is Shen Wansan, although his family is poor, he is not trapped by the traditional thinking of "valuing agriculture and suppressing business". He seized the opportunity of the Yuan Dynasty's "heavy agricultural business, light taxation" and relaxed overseas trade policy, and accumulated raw capital through reclamation, and then devoted himself to commerce.
Eventually, Shen Wansan's trade expanded overseas, exporting Chinese silk and tea overseas, and bringing foreign goods back to China for dumping. In the end, he also became a giant on the rich side.
Some people say that their success depends on their keen market insight, innovative spirit that dares to break the mold, and decisive decision-making ability.
But beyond that, the notion that they are not bound by traditional rules is the ultimate secret to their success.
In the business world, it's often difficult to achieve outstanding results by sticking to the old ways. Only by having the courage to innovate and break through can we stand out in the fierce competition.
epilogue
The story of "Jews Selling Bananas" is not only a simple business case, but also contains a wealth of economic principles and life wisdom.
When we are in a difficult situation, with no money and no connections, what we need is a positive mindset, innovative thinking and an indomitable spirit.
There are always more ways than difficulties, as long as we don't give up, we will definitely be able to find a way out and realize our own values and goals, just like that young Jewish man.
As long as we innovate and persist, we will be able to create miracles in the predicament and usher in a turnaround.