Xinhuanet, Beijing, July 23 (Han Yina) With the arrival of the summer vacation, the tourism market is full of "heat", and various localities have taken multiple measures to empower cultural and tourism consumption to meet the increasingly quality, diversified and personalized tourism needs of the people.
Looking at the summer travel market, what data is worth paying attention to? What new features, trends, and opportunities are emerging? Four words will take you to unlock the "N" ways to open summer travel!
"Research" - read 10,000 books and travel 10,000 miles
With the arrival of the summer vacation, students have stepped out of the campus, and the research and study tour market has once again ushered in the peak season. According to Ctrip's "2024 Summer Travel Market Forecast Report", parent-child research products are very popular this summer, and orders for related products have increased by 7% year-on-year.
Read 10,000 books and travel 10,000 miles. According to iiMedia Consulting data, in 2023, there will be more than 1,600 research and practice education bases for primary and secondary school students across the country, more than 30,000 research enterprises, and a research market size of 146.9 billion yuan; It is estimated that by 2026, the market size will reach 242.2 billion yuan.
Summer has always been the peak period for study tourism, and changes are also emerging.
Recently, the Ministry of Human Resources and Social Security issued the "Announcement on the Announcement of the Proposed Release of Occupational Information on Bioengineering and Technical Personnel", changing the professional name of "Research Travel Instructor" to "Research Tourism Instructor". Industry insiders believe that this will help improve the professional level of practitioners and ensure that they have the ability to provide students with high-quality research and practice services.
At the same time, the demand for research and study tours tends to be diversified and rational, and more market players focus on "learning" and "research", launching some small and beautiful, small and specialized projects, and the research scene is constantly "new".
It can be seen that parents increasingly hope to let their children learn about the world, broaden their horizons and increase their knowledge through tourism. With the wider coverage of research travel, fierce competition and standardized guidance will also promote the healthy development of the research industry.
"Cool" - in the northwest, looking for a wisp of coolness
Since the beginning of summer, the country has ushered in high temperature weather. "Coolness" and "escaping the heat" have become important themes for summer play.
According to the data of 6-person customized tours, Xinjiang, Qinghai, Gansu and Inner Mongolia have become the most popular customized travel destinations this summer due to their cool climate, unique natural scenery, rich cultural heritage and diverse travel experiences. The popularity of "My Altay" has driven a tourism boom in Altay and other places, making Xinjiang continue to become the No. 1 destination in the summer.
Tongcheng Travel data shows that since July, the tourism popularity of some mountain scenic spots suitable for summer vacation has increased by more than 1 time, becoming a summer resort for outdoor enthusiasts. Qingdao, Dalian, Qinhuangdao and other northern coastal destinations have increased by more than 50% month-on-month, becoming the most popular seaside summer resort cities in summer.
It is worth noting that the comfort and consumption quality of summer travel are concerned by tourists. According to data from the Tongcheng Travel platform, as of July 8, the average average passenger unit value of group travel products increased by 27.9% year-on-year, reflecting the willingness of tourists to pay more for a higher-quality travel experience.
According to the analysis of Qunar Big Data Research Institute, this year's national weather is "hot on one side and rainy on the other", with high temperatures in many places in the north setting records for several days, and frequent rainy weather in the south, and "watching the weather to travel" has become the mainstream.
“免”——“city不city”
At present, China's 72/144-hour transit visa-free policy has been applied to 54 countries around the world. According to data from the National Immigration Administration, in the first half of this year, 14.635 million foreigners entered the country's ports, a year-on-year increase of 152.7%. Among them, 8.542 million people entered the country through visa-free, accounting for 52%, a year-on-year increase of 190.1%.
A few days ago, the National Immigration Administration issued an announcement that three new ports, Zhengzhou Xinzheng International Airport, Lijiang Sanyi International Airport and Mohan Railway Port, are applicable to the 144-hour transit visa-free policy. So far, the number of ports applicable to China's 144-hour transit visa-free policy has increased to 37.
Coinciding with the peak summer tourism season, the popularity of inbound tourism continues to rise. It is reported that Ctrip's summer inbound travel orders increased by 1 times year-on-year, and the inbound travel orders of tourists from 14 countries, including France, Italy, Germany, Malaysia and Thailand, which can enter China without visas, increased by 1.5 times year-on-year.
Tongcheng Travel data shows that the strong demand for inbound tourism has further boosted the consumption of hotels and scenic spots in core cities. For example, in the first half of the year, the booking of foreign guests of various brands of hotels on the eLong hotel technology platform nearly doubled year-on-year, and it is expected that in the summer season, the number of hotel bookings of foreign guests in Shanghai, Hangzhou, Beijing and other cities with a large number of inbound tourism receptions will still increase significantly.
In order to welcome the arrival of the peak season of inbound tourism, China's inbound tourism industry chain continues to be optimized. In terms of travel, up to now, a number of airlines have announced summer travel plans, and some airlines have announced new intercontinental routes; In terms of optimizing the payment environment, the Ministry of Culture and Tourism announced that it will promote the establishment of software and hardware facilities required for tourist attractions to accept mobile payments, bank cards, cash, etc.
It is reported that in the boom of tourism to China, in addition to foreign tourists, there are also travel merchants from North America, Europe and other places. They will focus on the Chinese tourism market, explore innovative projects and high-quality routes, and actively carry out international tourism cooperation.
The National Immigration Administration predicts that the popularity of foreigners coming to China will continue to heat up in the second half of this year.
"Race" - to the Olympic city
The Paris Olympics are approaching, which has a deep impact on the trend of outbound travel. According to statistics, between July 20 and August 20, there was a significant increase in international air tickets and hotel bookings for destinations in Paris. At the same time, the pull of the Olympic Games on France's tourism industry has also indirectly had a spillover effect on the tourism industry of other European countries.
According to Ctrip data, Chinese travelers' bookings to Paris during the Olympics increased by 105% year-on-year, air ticket bookings doubled year-on-year, and hotel bookings in Paris increased by 122% year-on-year. During the Paris Olympics, the number of tourists choosing France for independent travel increased fivefold compared to the same period last year, and Germany tourist bookings increased by more than 1.5 times year-on-year. "France - Italy - Switzerland", "Netherlands - Belgium - Luxembourg - Germany - France" and other multi-country tour products have become popular routes.
"Sports + tourism" has also become a hot spot for domestic travel. On the Ctrip platform, since June this year, the popularity of the keyword "Olympics" has increased by 52% year-on-year, and the number of clicks on sports experience strategies such as water sports, diving, surfing, skiing, and shooting has increased. Combined with the theme of the Paris Olympic Games, many places in China actively held activities integrating culture, sports and tourism, advocating everyone to "travel with the event".
According to the analysis of the relevant report of the China Tourism Academy, with the continuous promotion of "Healthy China", the integrated development of sports and tourism has become a new trend, and sports tourism has become a new strategic support point for the high-quality development of China's tourism industry.