Recently, Zong Fuli's resignation has been in a uproar, and her every move has affected the hearts of countless people.
According to the latest media news and Wahaha's announcement, Zong Fuli will continue to perform her duties and re-lead the Wahaha team to compete in the FMCG market.
The news is gratifying, but Zong Fuli is actually holding back her energy and wants to make some big moves.
For example, the media recently disclosed that Zong Fuli registered five new trademarks in one go, the most eye-catching of which is "Master Grandmaster". The name sounds quite meaningful, as if she will follow in her father's footsteps and become a new generation of grandmasters in the beverage industry.
Judging from the current situation, the name "Grandmaster" represents the birth of a brand new brand. It not only inherits the Wahaha career founded by Zong Qinghou, but also reflects Zong Fuli's beautiful expectations for the future. As the heir to Wahaha, Zong Fuli has skillfully integrated the core values of the family business when building the brand.
This brand name not only continues Wahaha's successful model, but also adds the meaning of "a generation of grandmasters".
After the new brand was exposed, it immediately sparked a wave of applause on the Internet. Some netizens suggested that Zong Fuli could follow the example of the old godmother and print Zong Qinghou's avatar on the product packaging. What's even more interesting is that some impatient netizens have begun to design their own "Grandmaster" bottled water.
However, when we inquired about the specific information of the trademark "Master Zong", we found that this trademark was applied for as early as 2020, and the applicant at that time was a company called "Shenzhen Zhuoshi Biotechnology Co., Ltd." This makes people wonder what kind of relationship this company has with Zong Fuli and Hongsheng Group.
In addition, according to the trademark network, if the "Master Grandmaster" trademark is to be transferred, whether it is online or offline, it will take a period of time, so it is possible for Zong Fuli to obtain the right to use the trademark in this way.
For the new brand of "Grandmaster", industry experts have said: a generation of grandmaster means the leader of the industry, "grandmaster" will lead the development of the beverage industry through high-quality products and innovative technology, and strive to become the preferred brand in the minds of young consumers. At the same time, some people pointed out that the positioning of the "Grandmaster" brand may be different from Wahaha, and it is more inclined to the high-end and personalized market.
In fact, Zong Fuli has launched a lot of new products in the past few years, such as purified water, milk drinks, tea, fruit and vegetable drinks, canned food, etc., most of which are produced by the Hongsheng Group led by her. Among them, the sugar-free tea "Yicha", named after Zong Fuli's English name "KELLY", has won high praise in the industry and is known as "the quality is not inferior to Oriental leaves".
Since March this year, Wahaha's brand popularity has skyrocketed, and the marketing of "Yicha" sugar-free tea has also increased a lot, especially in the coverage of first-tier and second-tier cities. According to the survey data of "Win Now", Wahaha's share of the sugar-free tea market has climbed from the top 13 in April-May 2023 to the 9th in April-May 2024.
Of course, in addition to the new brand of "Grandmaster", Zong Fuli has many other actions. As the president of Hongsheng Group, she led the company, which is mainly responsible for Wahaha's product OEM, to achieve sales of more than 10 billion yuan in 2022, and became one of the top 100 enterprises in Zhejiang together with Wahaha.
Recently, two companies under the Hongsheng Group - Shaoguan Hengfeng Beverage Co., Ltd. and Guangzhou Hengfeng Beverage Co., Ltd. - have undergone industrial and commercial changes, the biggest change is that Zong Fuli's mother, Shi Youzhen, no longer holds senior management positions in these two companies, and Zong Fuli has taken over the management of the two companies.
In addition, since the end of April this year, Hongsheng Group has invested in the establishment of 15 new companies, of which 9 were established in the past month, such as Tianjin Hongsheng Hengfeng Beverage Co., Ltd., Zhengzhou Hengfeng Beverage Co., Ltd., Xianyang Hongsheng Hengfeng Food Co., Ltd., etc., Zong Fuli has served as a director or executive director in these new companies.
As the so-called "tiger father has no dog girl", I hope that as the "eldest lady" of Wahaha and the leader of the second generation, Zong Fuli can finally show her true strength and strategic vision to the generation that loves Wahaha. But perhaps as early as a few years ago or even earlier, Zong Qinghou and Zong Fuli's father and daughter had already made a careful layout for today's market.
The strategic planning gunner believes that the competition between FMCG manufacturers is essentially a cultural competition, and as long as the product itself is not flawed, the success rate of playing the cultural card is generally very high. According to Zong's existing reputation among the people, the launch of Wahaha's new brand will surely bring a wave of new traffic campaigns to pursue domestic brands.
So, what do you think of the brand "Grandmaster"? Will Zong Fuli be able to create another Wahaha? Feel free to leave a message in the comment area and share your views.
Pay attention to the strategic planning gunner said the market, increase knowledge and listen to insightful views, and the old irons will meet again!