Li Auto, the report card has been posted again.
Sales in the 29th week of 2024 were 10,900 units.
It has been ranked first in sales of new brands in China's auto market for 13 consecutive weeks.
The big brother of new energy vehicles, BYD sold 66,700 units, and the sales volume of Li Auto has reached 1/6 of BYD.
If you only look at the sales data, the gap seems to be quite large.
However, if you take the price factor into account, you will find that the difference is not as big as you think.
Because, the average price of the ideal car is about 350,000.
10,900 vehicles were sold in a week, equivalent to a revenue of 3.815 billion.
BYD Auto sold 340,000 units in six units.
However, most of its models are 100,000-class models.
To list the sales data of some models, you can take a look.
- Qin series, 68,450 units;
- Destroyer 05, with sales of 32,980 units;
- Seagull, with sales of 36,066 units;
- Dolphin, with sales of 10,860 units;
- Song PLUS, sales of 45,561 units;
- Song Pro, Song L, 24,658;
- yuan, 36,222 vehicles.
The sales of the two models of Guangqin + Destroyer 05 exceeded 100,000 units, plus the Seagull, which sold more than 30,000 units, the Song series sold more than 70,000 units, and the Yuan sold more than 36,000 units, and these models alone sold nearly 240,000 units.
Therefore, the average price of BYD car models may be about 120,000, which is equivalent to only 1/3 of the average price of the ideal car.
It is also the most profitable car company among domestic car companies, except for BYD.
After talking about the ideal car, let's talk about the Cialis Wenjie (now it can't be called Huawei Wenjie) car.
Wenjie Automobile, can be said to be the fastest improving car company in the past two years, there is no one, the beginning of the Wenjie M5 is not popular, there is no improvement.
Later, after the launch of the M7, the new M7 and the M9, as if "opened", the sales began to grow explosively, and its monthly sales exceeded that of Li Auto many times, becoming the sales champion of the new power car companies.
The monthly sales of the M9 alone exceeded 16,000 units.
This is a luxury car with an average price of more than 500,000 yuan, which can be toughened by many BBA luxury models, such as BMW X5, Mercedes-Benz GLC, Audi Q7 and other models.
Then, the stock of Cialis also soared continuously, and its market value once exceeded 150 billion yuan, and the market value of Li Auto at that time was only 135 billion yuan.
Finally, let's take a look at the Leap car, which has always been relatively low-key.
Leapmotor, I personally position it as the "Xiaomi" of the automotive industry, why do you say that?
Mainly because the "cost performance" of its models is very high, just like Xiaomi mobile phones in the mobile phone industry, you may only need to spend 2/3 of the money to be able to buy a Leap car with the same configuration as competing models.
For example, the Leap C16, which was only recently launched, has a starting price of only 155,800 for the extended range version, and only 179,800 for the top-equipped intelligent driving version, which is equivalent to only half of the price of the ideal L8.
However, you can also enjoy the "refrigerator color TV sofa" enjoyed by the ideal L8 car owner.
So, everybody saw it too.
Leapmotor, just by virtue of the popularity of the new Leapmotor C16, has brought up sales, and the number of orders for Leapmotor C16 alone has exceeded 10,000 units in the first month of its launch.
Then, its weekly sales actually "sneakily" ranked third among new power car companies, surpassing Weilai.
So, as a car company, can you study these top three excellent car companies in terms of sales?
Why do they sell so well?
What are the features of their models?
Why, can't we "copy homework" and make the same model out for sale? Anyway, the whole car market is huge, and everyone can get a piece of the pie.
In terms of models alone, these three car companies have a lot in common.
(1) All are large family smart SUV models
Needless to say, the purpose of Li Auto is to "create a mobile home for consumers", and it has always practiced this purpose with practical actions.
The Ideal L9, Ideal L8, Ideal L7 and Ideal L6 were successfully put on sale, covering full-size to mid-size SUVs, with large five-, six-, and seven-seaters.
Then, the "refrigerator color TV sofa" has complete intelligent configuration and full comfort, which fully meets different consumer groups.
The sales data also proves that the model positioning of Li Auto is very successful and very clear, that is, it is the main family smart SUV.
Then, the same goes for the Wenjie series models.
The best-selling M9, a full-size SUV.
With a length of 5.23 meters and a wheelbase of 3.11 meters, the M9 has a domineering appearance and plenty of space.
The intelligent configuration is full, and the materials are even more luxurious.
Intelligent assisted driving, not to mention, is the best that Huawei currently uses.
The same is true for the Leapmotor C16, which claims to be an SUV, but has the large space and comfort of an MPV, with a length of 4915mm and a wheelbase of 2825mm, which is only slightly smaller than the ideal L8.
Therefore, the first step of "copying homework", the production of large family SUVs, must be large six-seater or seven-seater.
(2) Details! Full of comfort and can take care of every family member
I often see many people "singing about the decline" of ideal cars, saying that people don't have their own "moat", refrigerators, color TVs, and large sofas, anyone can learn and do it.
However, it is not that easy to do.
It is not easy to do a good job of "refrigerator color TV sofa", do fine, be the first in the industry, be able to take care of every family member, and truly become a mobile home.
For example, some people think that it is easy to install a refrigerator in the car, and they also make a semiconductor refrigerator and stuff it into the car, only to find that the energy consumption is high and not refrigerated, and the key layout is unreasonable.
There is also a "big sofa", and some car companies have made one according to it.
It turned out that the layout was very unreasonable, all kinds of fights, and even the most basic completely collapsed could not be done, let alone various combinations of seats like the ideal car, which turned into a big bed in seconds, and you could watch movies while lying down.
Therefore, "copying homework" is not as easy as imagined, everything is reflected in the details, we must practice the purpose of "creating a mobile home for consumers", how to be comfortable, and take care of every family member.
(3) Do not use pure electric vehicles, range extenders or hybrid systems, the power is strong enough
These models have one more thing in common.
That is, they are not pure electric cars.
Even if there are pure electric vehicles, the sales are not good, and the extended-range version cannot be sold at all.
The reason is actually very simple, such a large full-size SUV is mainly for family use, no matter how big the battery is, there will be some range anxiety.
Therefore, everyone will definitely choose the extended range or hybrid model.
The range extender system is relatively simple and the cost is relatively low, but the power can be very strong.
For example, the ideal L8 range extender system is a combination of 1.5T four-cylinder engine + front and rear dual motors, with a comprehensive system power of 330kW and an acceleration of 100 kilometers in only 5.3 seconds.
The Leap C16 extended range version is equipped with a 1.5L naturally aspirated extended range engine with a maximum power of 70kW and a maximum horsepower of 95Ps, while its single motor has a maximum power of 170kW and a total torque of only 320Nm, accelerating to 100 kilometers in more than 8 seconds.
It can be seen that the engine power does not need to be too large to achieve very good power.
Therefore, "copying homework" can be used as a reference from the above three points.
That's right, it's you BYD, the DM-i system has been updated to the fifth generation, you don't have a full-size family smart SUV, and the product manager is not qualified.
I think that as long as there are models on the market and they really think about consumers, the sales will definitely not be too bad.
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