"Now that the weather is so hot, the 'trade-in' policy is really a timely rain." Mr. Wang, who lives in Hantai District, learned about the "trade-in" policy through publicity in the community, "If it weren't for the introduction of the policy, the replacement of air conditioning at home would have been postponed." After calculating various policies and subsidies, I saved a lot of money for a new air conditioner. "Mr. Wang felt very relieved to have the new air conditioner blown on a hot day.
Recently, the District Bureau of Commerce has actively carried out a series of consumption promotion activities of "Huiju Hantai and · New Summer" with the two-wheel drive and coordinated efforts of "policy + activity", and has taken multiple measures to promote the docking of supply and demand of home appliances in our district by trade-in production and marketing, injecting new momentum into the high-quality economic development of the whole region.
Drive the consumption of household appliances with high-quality supply. In the first half of this year, the retail sales of household appliances and audio-visual equipment above designated size in our district reached 424 million yuan, a year-on-year increase of 9.2%. The District Bureau of Commerce continues to exert efforts from both the supply and demand sides at the same time to enhance the adaptability of supply to demand. Organize Haier manufacturers, bel canto appliances, Xinghan household appliances, Taoxindao household appliances, Suning electrical appliances and other home appliance distribution enterprises, Shaanxi Ruitongda Engineering Cost Company, Postal Hotel, Hanzhong Dongying Automobile Sales Company and other household appliance demand enterprises, and hold a home appliance trade-in production and marketing supply and demand docking meeting. At the meeting, three purchase agreements were preliminarily reached, including postal hotel and Xinghan home appliances, Ruitongda company and bel canto electrical appliances, with cumulative sales of nearly 500,000 yuan.
Stimulate consumption potential by market-oriented means. Guide and encourage key household appliance enterprises in the region to cooperate with brand manufacturers to provide financial support for trade-in of old household appliances, effectively play the role of market mechanisms, and truly benefit consumers. Shaanxi Meisheng Electric Co., Ltd. has joined hands with Haier, Gree and other brand manufacturers to provide a special subsidy of 6 million yuan to carry out the "household appliances benefiting the people· trade-in with the old" to promote consumption; Xinghan Home Appliances has joined hands with TCL, Yikaide, Wanhe and other brand manufacturers to carry out high-quality home appliances trade-in activities, and the old home appliances are clearly marked according to the type, with a maximum subsidy of 650 yuan in cash; Taoxindao Home Appliances has joined hands with Gree, Changhong· Meiling, AUCMA and other manufacturers to jointly carry out a number of trade-in factory direct sales activities; Hanzhong Suning Electric Appliances carried out the activity of exchanging old household appliances for first- and second-class energy-efficient green appliances and smart home appliances through the Suning Tesco APP and offline stores, and the transaction price was reduced by 10%, with a maximum subsidy of 5,000 yuan.
Enhance the consumer experience with facilitation measures. Focusing on the most active period of "summer economy" and "holiday economy" from July to October, as well as the peak season of demand for refrigeration appliances, 4 household appliance enterprises including Xinghan Household Appliances, Bel Canto Appliances, Taoxindao Household Appliances, and Suning Electric Appliances were organized to carry out the "Huiju Hantai · Household Appliances Service into the Community (Village)" trade-in activity, and through the coordination of town streets, urban management, housing and other departments, appropriately simplify the reporting process, reduce or exempt relevant fees, and carry out trade-in policy publicity and publicity on the hazards of old household appliances for household appliance enterprises to enter towns and villages, communities, and communities. Door-to-door cleaning of household appliances and other convenient services for the people provide strong support, support enterprises to collect the old, send the new, disassemble and assemble the "one-stop" efficient door-to-door service, and open up the "last mile" of consumers to trade in the old for the new.
(Ji Cheng, District Bureau of Commerce, Cai Di, District Rong Media Center)