Ping An Guarantee: Strengthen the "worry-free, time-saving, and money-saving" small and micro financing services

From the herdsmen's pastures on the snowy plateau to the rich fields of Jiangsu and Zhejiang; From the electronics factory in Dongguan to the vegetable shed in Mohe...... With science and technology as the medium and wisdom as the guide, inclusive finance has drawn a picture of a better life one after another.

Ping An Puhui Financing Guarantee Co., Ltd. (hereinafter referred to as "Ping An Guarantee") adheres to the practice of finance for the people, consolidates guarantee responsibilities, and continuously strengthens the financing services of "worry-free, time-saving, and money-saving" to meet the financing needs of small and micro enterprises that are not covered by traditional finance, accompany small and micro enterprises through the business cycle, and solve problems for small and micro enterprises.

One-stop financing service makes small and micro financing more "worry-free"

In 2024, under the leadership of the Party Committee of Lufax Holdings, Ping An Guarantee will carry out in-depth investigation and research "customer-centric and customer-oriented", actively explore and improve the working mechanism of "co-deployment and co-progress", and continue to guide service upgrades and product iterations with customer needs and voices, so as to implement the purpose of finance for the people.

"With a few easy clicks on the screen, all the solutions can be seen at one time, which is so worry-free!" Mr. Zheng runs an international logistics company in Kunshan, Jiangsu. This year, due to international tensions, the cargo was blocked at sea and could not be delivered, and it may face compensation. The backlog of goods at the terminal is due to warehouse fees, company rents and employee salaries, resulting in a large funding gap. After learning about it, Ping An Guarantee Consultant came to Mr. Zheng to solve his problems.

"The whole process is online, one-stop processing, simple and fast, clear and transparent, very reassuring." Mr. Zheng soon received a loan of 1 million yuan, and the liquidity dilemma was alleviated.

Businessmen's time and energy are precious, and they are not willing to spend too much time on the operation of the app, and they are not willing to spend too much brain effort to understand the complex financial professional issues. They need to be "more hassle-free".

Ping An's "AI+O2O" service has become a fast and accurate gateway to connect users and services.

Offline, with the tenet of "we run a few more steps, enterprises take fewer detours", the consulting team accurately understands the needs of small and micro business owners, uses professional capabilities to help understand financial information, provides face-to-face financing consultation, and solves the problem of information asymmetry for small and micro business owners. Online, we will create a one-stop intelligent financing process, and bring small and micro business owners a financing experience of "no blind selection, more convenient and more preferential" through technological innovation and process innovation, so that small and micro business owners can get low-cost funds as quickly as possible. The data and technology accumulated by Ping An Guarantee over the past 19 years can carry out more accurate risk control and improve the availability of small and micro financing services.

Technology empowers the flow of "Xingyun" to make small and micro financing more time-saving

In the entire supply chain, small and micro enterprises often do not have a negotiating advantage over large enterprises in terms of reconciliation period and payment collection speed, so whether they are surviving the business crisis or expanding their operations, the capital needs are often very urgent, and the loan arrival time will be one of the key factors when they choose financing business.

"I needed a sum of millions of funds to operate, and the amount of real estate mortgage loans was high, but I went to the bank and learned that not only did I need a lot of information and procedures, but I also had to make several trips, so I gave up. Ping An Guarantee Consultant told me that it could be handled online, and it was solved after one trip, which was really convenient. Mr. Zhou, the boss who is engaged in the research and development and import and export of machinery and equipment in Shenzhen, said.

In 2020, Ping An Guarantee launched a full-line mortgage loan service, and by allowing "data errands" instead of "customer errands", Ping An Guarantee effectively solved the long-standing difficulties, blockages and pain points of real estate mortgage registration, such as difficult queuing, difficult registration and long waiting time, greatly saving time and energy spent on running errands and waiting.

With the comprehensive application of the "Xingyun" intelligent loan solution, the micro-business loan launched by Ping An Guarantee can be disbursed within 15 minutes after the approval is completed for unsecured users. "Car e-loan" can be disbursed within 1 hour at the earliest, and "home e-loan" can be disbursed within 3 hours at the earliest. According to the usage scenarios and needs of users, Ping An Guarantee continuously polishes the granularity of the technological process, so that users can enjoy convenient and efficient financing services.

Since 2024, Lufax Holdings has adhered to the "customer-centric", adhered to the bottom-line thinking of technical security and data security, made breakthroughs with AI as the focus, and empowered customer management, digital risk control, post-loan services and other business links, and strived to achieve "four upgrades":

Empower team transformation through AI assistants to achieve "frontline team upgrade". Through the improvement of digital risk control capabilities, the "business model upgrade" of the 100% guarantee model is realized. Through the empowerment of products through science and technology, we can realize the "product model" upgrade from "product" as the center to "customer" as the center. Technology empowerment promotes the reform and innovation of the post-loan model and realizes the "post-loan model upgrade".

Customized financing solutions make small and micro financing more cost-effective

Mr. Shen from Yixing, Jiangsu Province, runs a purple clay pot shop that is loved by customers for its unique customization model. However, under the competitive pressure of fast shipments, many patterns and cheap machine pottery, in order to continue to operate the store inherited from his father, he wanted to develop the product line of machine pottery pots through the introduction of equipment, and feed back the handmade manufacturing.

Mr. Shen is anxious for a short-term turnaround of the loan. He consulted a number of financial institutions and chose to apply for a loan through Ping An Guarantee after careful calculation. "I am a short-term borrower, and I enjoy the preferential rate of Ping An Guarantee Micro-business Loan Program, and I can borrow and repay at any time. We actually calculated that it was more cost-effective to use the 6-month fee, which was 15% lower than the actual cost of use of another company with a lower annualized rate, so we signed up for the loan. I think Ping An Guarantee is more professional, with a loan amount of 200,000 yuan, a simple process, and a one-time application to solve the problem, which has helped me avoid many tossing costs. ”

Soon, Mr. Shen used the money to buy upgraded equipment, and also recruited two apprentices, which greatly improved the speed of pot production and quickly achieved profitability.

Considering the advantages of his traditional craftsmen and the current hot live broadcast, Mr. Shen borrowed 100,000 yuan again to enter the e-commerce live broadcast through the "additional loan" program of Ping An Guaranteed Micro Business Loan.

"Within 3 years, the quota can be used at any time, borrowed and repaid at any time, helping me solve financial problems at any time, and enjoying preferential policies. I am now relying on the intangible cultural heritage highlights of the purple clay pot and the immersive live broadcast to bring the goods, and I have already paid back the money. Mr. Shen, who tasted the sweetness of the live broadcast, said happily.

Protecting the "capillaries" of the economy and helping small and micro enterprises to solve difficulties and relieve difficulties has always been the original mission of Ping An Guarantee. Behind this is the value proposition of "worry-free, time-saving, and money-saving". 2024 is Ping An's "Three Provinces Promotion Year", Ping An Guarantee will continue to adhere to the spirit of craftsmanship and continue to adhere to the original intention of financial service for the people, fully shift to a new development model driven by customer needs, continue to improve product innovation capabilities, strengthen the construction of service system, and bring customers a service experience of "worry-free, time-saving and money-saving".