Recently, the catering industry has been a bit lively, and the lively thing is that the "additives" are becoming more and more abundant!
For example, last week, Xiao Chai's article was "added" to instant noodles and yellow braised chicken rice? Rats have been busy going crazy lately...... In the article, the first-line instant noodle brand and the well-known chain yellow braised chicken rice brand have all fallen into the rat-eating incident;
In addition, there is also the snail flour industry using 6,000 parasites containing Fushou snails to pass off as field snails......
In the past two days, the Internet celebrity food brand has been exposed again, and in the fatty rice noodles, one of the five poisons has been eaten, gecko heads, maggots, and hair. Internet celebrity food was shocked to appear "gecko head", and Fat Donglai has been removed from the shelves........."
After the above two articles were issued, Xiao Chai's backstage can be said to have exploded, with nearly 1,000 comments and thousands of retweets proving the shock of foodies.
Many diesel said that there is a "strange smell" in the catering industry every year, especially this year, and if it goes on like this, we can all become Duan Yu, which is not invaded by all poisons, and Ling Bo is slightly clickable......
But I never thought that what Fushou snails, rat heads, and gecko heads are nothing at all, and once the merchants lose their basic respect for people, all evils are possible.
Compared with these creatures in nature, more things can happen that are beyond the imagination of the people who eat melons.
For example, early this morning, Xiao Chai was busy replying to diesel's comments as soon as he opened his eyes, but suddenly a hot search popped up, and the hot search topic was that a lady posted a video on social media to break the news that she bought a cup of ancient tea milk tea, and actually drank a mouthful of bloody phlegm from it!
Seeing this news, Xiao Chai was about to burst into tears, what a good guy, even if the phlegm is forgotten, is it still bloody phlegm? This thing is disgusting and terrifying, and it can be said that it crushes the mouse gecko......
If Xiao Chai remembers correctly, Gu Ming milk tea has also been on the hot search for drinking geckos. That is, in 2022, a woman was drinking a drink through a straw at her workstation, and suddenly felt a foreign body sucked into her mouth, and then took out the foreign body with her hands.
So what is going on with drinking bloody phlegm again this time? A woman from Chizhou, Anhui Province, bought a cup of ancient milk tea, and after drinking more than half of it, the child found red floating objects in one of the cups of passion fruit.
Xiao Chai posted a picture for everyone, and everyone also gave full play to the talents of cyber judges, and saw what it was?
Indeed, looking at it this way, it basically ruled out watermelon pulp, and Xiao Chai also went to check the ingredients for the drink of Gu Ming Passion Duet, mainly pearls, passion fruit, coconut fruit, green orange, and jasmine tea, that is, there are no other red ingredients added.
And the pictures posted by consumers do look more like bloody phlegm......
The woman, who happened to be working in the hospital, took the sample to the hospital and asked her colleagues to help look at it with a microscope, and the microscope showed a large number of red blood cells.
Subsequently, the woman chose to call the police, and the relevant departments also intervened in the investigation.
Seeing this, the people who eat melons are not calm. "Wouldn't it be that someone happened to swipe this thriller video on their mobile phones while drinking milk tea at this time, right?" "Hurry up and check if there is any infectious disease?"
"I often order its milk tea to drink" "If the clerk of the bubble tea shop is in a bad mood, he is indiscriminately adding ingredients to customers for free, and it seems that there is really no good way to restrain this behavior."
"I was directly sick to my stomach when I saw this hot search, which is more disgusting than the appearance of cockroaches, hair, etc."
"The young lady who loves milk tea must not be scared to death" "I thought it might really be watermelon pulp, or bayberry, raspberry fiber, after all, his fruit tea I think it's okay, and I love to drink it." I didn't expect her to say that she was from the hospital, and the red blood cells were tested, and my whole person was not good! 」
"Seeing this news in the morning simply refreshed my three views, if the staff deliberately spit into the milk tea, and it is the kind with blood, then this is tantamount to murder, the worst is sick, and the light is disgusting for a lifetime."
"In the future, I really have to do everything by myself, I will live in seclusion in the mountains and forests, and fend for myself."
Subsequently, Gu Ming also responded to the question of blood phlegm and released the surveillance video of the store at that time.
Gu Ming said that he checked the surveillance video of relevant stores in Chizhou, Anhui Province for the first time, and carefully checked the whole process of preparation, mixing and dispensing of the "Baixiang Duet" drink involved in the complaint. After inspection, all employees of the store wore masks throughout the operation process, and the cups were dispensed in accordance with the drinking standards, and there was no illegal operation and no foreign objects entering.
Xiao Chai also watched this video for more than seven minutes, and in the video, it can also be seen that the clerk is wearing a mask throughout the operation, and during this time, there is a high probability that there is no chance of foreign objects entering.
Then the question arises, when and how did this bloody phlegm get in, and whether it is bloody phlegm, further investigation by the relevant departments is needed.
However, this incident has undoubtedly pushed the discussion on food safety and hygiene in the new tea market to a climax.
For example, some consumers said: "Is there any milk tea house that has not collapsed, there is no way to avoid it, what do I drink?"
In recent years, the new tea drink market can be said to be on fire, and a large number of brands have entered the era of 10,000 stores, which is an unprecedented grand scene in the history of Chinese catering.
For many young people, drinking milk tea is as important and common as eating, however, the food safety and hygiene issues in the new tea drink market seem to have never left the hot search.
It is also called by netizens as the hottest, but also the most disgusting industry.
What raw materials are expired and labeled for resale, the clerk steals to eat, the ingredients are returned to the pot after falling to the ground, raw and cooked are mixed, the tableware is not sterilized, rats and cockroaches crawl all over the ground, and so on.
Specific to brands, such as replacing the expiration date label of food ingredients with tea Baidao, and replacing "real milk" with non-dairy creamer that is potentially harmful to the human body; The staff of Shuyi Xiancao used their mouths to taste whether the ingredients were expired and the yogurt content in the yogurt drink was not up to standard......
And Gu Ming is no exception, in this year's 315, it was named to use expired ingredients, in addition, Sohu Video Clairvoyant posted such a Weibo, in a store of Gu Ming, a small mouse is jumping.
The fat, healthy rat is like a well-cared for pet. Regarding the rats, the milk tea shop responded that the company had sanitized the store that day.
As for why rats appeared in the store, the person in charge explained: "The store is close to the snack street, and it cannot be ruled out that (rats) ran in from the snack street."
But no matter how you explain it, it is a fact that there are rats, and it is only the clerk's guess that they ran in from the outside.
On the black cat complaints, there are also a lot of complaints about foreign objects drunk from Gu Ming milk tea. Such as: "I drank a round yellow unknown object", "Gu Ming milk tea drank the corpse of a broken worm"
There are also examples: drinking insects, like flies, the whole person wants to vomit, so disgusting......
"Ancient Tea Fly Milk Tea. Halfway through drinking, I drank flies, ...... "I drank plastic", "I found eyelashes inside"
In addition, Gu Ming has also been named in food safety inspections, for example, in the food safety sampling inspection of Xinbei District, Changzhou City, Jiangsu Province, the stainless steel small material box used in the store of Gu Ming Tea Benniu Town was detected with "coliform bacteria".
In addition, Gu Ming Tea Shop was fined 9,000 yuan for using pecan kernel raw materials that have exceeded the shelf life for processing food, and was fined 5,000 yuan for purchasing and using food raw materials that do not meet food safety standards and failing to fulfill the purchase inspection obligation;
is such a tea brand that has not kept a good bottom line for food safety, and in 2023 alone, it will sell 1.2 billion cups of ready-made drinks, and it is still actively preparing to go public.
At the same time, the data also shows that by the end of 2023, Gu Ming will have more than 9,000 stores, and the scale of 10,000 stores is just around the corner. According to the data, Gu Ming's revenue from 2021 to September 30, 2023 will be 4.384 billion yuan, 5.559 billion yuan and 5.571 billion yuan respectively.
Today's Gu Ming is also actively impacting the capital market, however, it seems that food safety issues are also the biggest obstacle on the road to its capital.
So why is the new tea industry, which is popular with capital and consumers, not doing a good job of basic food safety problems, and even the most basic health conditions?
In fact, as we all know, the new tea beverage industry is an industry with a low threshold, especially in the context of fierce market competition, most brands are based on the franchise model, and even the tea of Hey Tea and Nai Xue, which insisted on self-management in the past, have been opened to join.
That is, Xiaochai has been mentioned in his manuscript before, the milk tea business itself is a B2B business, that is, this industry, for brands, what they make money is franchise fees, ingredients, equipment and other supply chain costs.
In order to achieve the scale of revenue and profits, they need to continuously expand the franchise network, so they will turn a blind eye to the control of franchisees, which is also the factor for milk tea brands to move towards the scale of 10,000 stores.
Gu Ming is no exception, according to its prospectus, the sales of goods and equipment to franchisees accounted for about 81% of the total revenue for three consecutive years, and the revenue from franchise management services accounted for about 19%.
If the number of franchisees can't keep up, it means that revenue and profits can't keep up. If you are a brand, how do you choose?
Specific to the consumer side, because the brand side has taken away a lot of profits, and the franchisee needs to pay tribute to the brand owner because of whether it is decoration or equipment and ingredients, and a large number of franchised milk tea shops have a life span of no more than one year.
The data shows that only 18.8% of bubble tea shops have survived for a year; In addition, the data also shows that in the catering industry, bubble tea shops have the shortest lifespan, with an average of only 13.63 months.
Behind it is the take-off of the franchise fee and equipment fee earned by the brand, but a large number of franchisees have lost their money, and the money earned by milk tea is the money of to B.
Especially now that all kinds of 9.9 yuan have become the norm, and franchisees want to lose less, which means that they want to reduce costs and seek profits, they can only think crookedly, so obviously, health problems, food safety problems, and personnel ratio have become the key to reducing costs.
Against this backdrop, it seems to be expected that any unexpected food safety problems will arise.
Shigowski ©️
Author|Xiao Chai Wuhao
Edited by Tan Song