Jasmine tea producing areas jointly strengthen the "fragrant industry"

"If I repair the history of flowers in his year, it will be listed as the first fragrance in the world", jasmine tea is deeply loved by consumers around the world for its light fragrance and elegance. As one of the famous producing areas of jasmine tea, Fuzhou, Fujian Province has frequently entered the public eye in recent times with the blessing of hot topics such as "the 10th anniversary of its inscription" and "overseas Chinese afternoon tea through a century". At the same time, jasmine tea producing areas such as Hengzhou City in Guangxi Province and Yuanjiang Hani and Yi Autonomous County in Yunnan Province have also shown their strengths, constantly showing their industrial foundation and cultural heritage to consumers around the world. With the joint efforts of all producing areas, industrial transformation and upgrading, and the integrated development of culture and tourism have become the background color of the times for the continuous development of the jasmine tea industry.

Fuzhou, Fujian: Enhance influence and visibility

"What a beautiful jasmine flower...... this popular folk song makes people remember the fresh and elegant jasmine. Before the reform and opening up, almost all of China's jasmine tea exports came from Fuzhou. In the eighties and nineties of the 20th century, jasmine tea was all the rage and became one of the most famous flower teas in China. However, with the rise of famous teas such as Tieguanyin and Pu'er tea, the market influence of Fuzhou jasmine tea has gradually weakened.

In order to revive the jasmine tea industry in Fuzhou, last year, Fuzhou issued the "Notice on Nine Measures to Support the Development of Fuzhou Jasmine Tea Industry" to support the development of Fuzhou's jasmine tea industry from the aspects of base construction, processing and upgrading, and brand promotion. In April this year, the Fuzhou Jasmine and Tea Culture System was listed as a "Globally Important Agricultural Heritage Site" by the Food and Agriculture Organization of the United Nations, and the Suyang Jasmine Base became one of the monitoring points of the Food and Agriculture Organization of the United Nations. With the introduction of support measures, Suyang Jasmine Base has developed rapidly. "With the government's vigorous promotion of the jasmine tea industry, the jasmine tea market has gradually recovered. Especially last year, the market performance was outstanding, and our products were in short supply. Jin Ningjian, the person in charge of the flower field base of Suyang Jasmine Base, said.

"The sale of jasmine is the most basic sales of agricultural products, and building an independent brand and extending the industrial chain is the only way for the base to achieve sustainable development." Jin Ningjian said that in order to enhance the added value of products, Suyang Jasmine Base established a company and developed its own brand, and its products were sold to major tea shops in Fuzhou. However, most of the jasmine flowers picked at the Suyang Jasmine Base were discarded after making jasmine tea. In fact, these flowers can also be processed into dried flowers, which have a large "surplus value". Tea culture is getting hotter and hotter, and Jin Ningjian plans to seek opportunities to cooperate with well-known tea brands, with the help of these brands to enhance market influence, so that jasmine tea can be more widely promoted. In addition, Suyang Jasmine Base has also established contacts with colleges and universities, hoping to strengthen scientific and technological innovation and product research and development with the help of its scientific research strength.

Hengzhou, Guangxi: Build a "1+9" industrial cluster

"Of the 10 jasmine trees in the world, 6 are from Hengzhou." Hengzhou's jasmine production accounts for more than 80% of the country and more than 60% of the world, and its jasmine composite cultivation system is an important agricultural cultural heritage in China.

Establish a national modern agricultural industrial park and a national organic product certification demonstration zone; Build the country's largest jasmine planting base and jasmine production digital pilot base; The "Jasmine Extreme Garden" and "Xiangxiang Garden" were built, and a number of well-known domestic enterprises were introduced; Continue to promote the agglomeration and development of jasmine processing and circulation enterprises, and rely on the industry leader to drive the jasmine tea production from "on the ground" to "on the machine...... In order to promote the development of the jasmine tea industry, in recent years, Hengzhou has issued a series of policy documents, covering the base construction, market construction, brand and cultural construction, quality and safety, major scientific and technological innovation, etc. Golden signboard".

Hengzhou also actively builds a platform to promote the cooperation between jasmine tea enterprises and scientific research institutes and universities, and encourages and guides enterprises to develop jasmine daily chemical products, food, and cultural and creative products; We will continue to supplement and extend the chain, expand the industrial chain of "jasmine + tourism, catering, sports, health care and medicine", take the tourism brand of "Smelling Fragrance" as the main line, deepen the IP of jasmine cultural tourism, and continue to build a world jasmine-themed tourism destination.

In order to optimize the market competition environment, Hengzhou has successively formulated 17 industry standards for jasmine and jasmine tea, which has promoted the improvement of the quality of Hengzhou jasmine tea products; Establish and promote the traceability system for the quality of agricultural products, and at present, more than 40 related enterprises in the city use the traceability system, with more than 3 million codes; The National Jasmine and Products Quality Inspection and Testing Center has completed 4 cooperative revision standards, jointly declared 3 local standards for the production of jasmine-related products, Guangxi-ASEAN Testing Center has obtained 1494 qualification capabilities, and Hengzhou Comprehensive Inspection and Testing Center has 1125 items.

Today, Hengzhou jasmine planting area of 131,000 mu, with an annual output of 103,000 tons of jasmine flowers, jasmine flower output value of 3.5 billion yuan, jasmine tea processing of 81,000 tons, processing output value of 9.9 billion yuan, jasmine deep processing output value of 450 million yuan, driving tourism, transportation, logistics, accommodation and other tertiary industries output value of 2.2 billion yuan, jasmine total output value of 16.29 billion yuan.

Yunnan Yuanjiang: Strive to reshape brand value

Since the successful introduction of trial planting in 1998, Yuanjiang jasmine has been promoted and planted in the local Lijiang Street, Honghe Street and Manlai Town, and Yuanjiang has become the largest jasmine production area in Yunnan Province. At the same time, Yuanjiang is also the earliest and latest jasmine producing area in the country, attracting tea merchants from all over the world to invest and build factories.

In recent years, Yuanjiang has insisted on introducing and cultivating new subjects. Under the leadership and promotion of the local government, 11 jasmine processing enterprises have established a cooperative alliance led by Yuanjiang Wanrui Jasmine Industry Development Co., Ltd. through equity cooperation, so as to implement complementary advantages and flower prices. Nowadays, Yuanjiang jasmine industry implements the "1+11+N" model of industrial consortium, and is developing from simple processing to creating its own brand and extending the industrial chain, and constantly changing from "small, scattered, weak and chaotic" to "specialized, refined and excellent".

"This year, Yuanjiang jasmine is very strong." Duan Xingxiang, president of the Yuanjiang County Jasmine Association, recalled that a few years ago, Yuanjiang jasmine was once "neglected", especially after a large number of jasmine in Guangxi, Fujian and other production areas were listed, Yuanjiang jasmine was even more bleak. But this year, Yuanjiang jasmine is "fragrant", and even rose to 70 yuan per kilogram, and the unprecedented high price has doubled the confidence of jasmine farmers. With the development of the industry, it is estimated that in 2026, the planting area of Yuanjiang jasmine will increase to 10,000 mu, and the comprehensive output value will reach 1 billion yuan.

"The new jasmine tea that can meet the needs of young consumer groups has successfully entered the new tea drink track." Zhou Ling, a master's tutor at the Tea College of Yunnan Agricultural University, said that Yuanjiang, which is in the golden channel, has the conditions to lead the development of Yunnan's flower tea industry. In addition, smelling the fragrance of flowers, watching the sea of flowers, tasting flower tea, eating flower feasts, and visiting flower festivals, Yuanjiang can build a brand of fragrance-seeking tours and drive the all-for-one tourism system in series.

From insisting on cultivating technical flower farmers to exploring the cultural connotation of jasmine, from promoting the integrated development of agriculture, culture and tourism to reshaping the brand value of jasmine, Yuanjiang is striving to open up a new space for jasmine value with cultural heritage and industrial vitality.

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