Today, with the increasing demand for environmental protection, the internationally renowned fashion brand MAX&Co. and Italy environmental protection product design and manufacturing leader ACBC have joined forces to jointly launch the first ultra-low-carbon sneakers of the MAX&Co. brand, responding to the public's call for green fashion with practical actions.
In terms of exterior design, this sneaker draws on the colors of nature as inspiration, and is complemented by light blue, purple red and cream white, presenting a fresh and refined visual enjoyment. MAX&Co.'s iconic "&" symbol is cleverly embedded on the side of the vamp, which not only highlights the brand's personality, but also serves as a bridge between environmental protection and art, highlighting the brand's unique vision of eco-friendly fashion.
In terms of material innovation, MAX&Co. and ACBC are exploring a range of sustainable materials, including RePET, which is made from recycled PET bottles, and RePU, ReCotton, and ReEVA, which are recreated from recycled mill waste, cotton fibers, and pre-produced EVA. The use of these eco-friendly materials not only ensures that the sneakers are light and breathable, but also demonstrates the viability of the fashion industry to move towards a circular economy.
The outer packaging design of the sneakers also reflects MAX&Co's in-depth consideration for environmental protection, using FSC-certified renewable paper and using the ability to assemble the structure without glue, which not only improves the unpacking experience for consumers, but also reduces the negative impact on the environment, vividly demonstrating MAX&Co.'s green innovation from the inside out.
Gio Giacobbe, CEO of ACBC, said: "We are honored to be working with MAX&Co. on this project, and one of the biggest challenges was the need to minimize the carbon footprint of the sneaker. The quality of the sustainable materials used in each component is meticulously controlled throughout the manufacturing process. This initiative is essential to achieve a very low carbon footprint. ”
The partnership between MAX &Co. and ACBC not only provides consumers with a more environmentally friendly fashion choice, but also sets a new standard for sustainability for the entire industry. It is expected that in the future, MAX&Co. will continue to work with more brands to write a new chapter of green fashion.