In the decision-making chain of Chinese consumers, intelligence has gradually risen to an important position. According to the 2023 China New Car Purchase Intention Study released by consumer insight and market research institute J.D. Power, among consumers who plan to buy a car in the next six months, the intelligent experience of the car has become the third largest decision-making factor in car purchase, and the impact weight has risen to 14%, second only to car quality and car performance. Whether it is a traditional car company or a new brand, digital intelligent technology is becoming the core competitiveness of enterprise new car planning.
Volkswagen's first intelligent electric coupe SUV, the ID., was launched
On July 17, Volkswagen's first intelligent electric coupe SUV, ID. Hezhong, was officially launched, with a suggested retail price of 209,900 yuan to 249,900 yuan, and a total of three versions were launched: Pro long battery life, Ultra long battery life, and Max high performance.
ID. Together is Volkswagen's new category of intelligent pure electric vehicles, using the new gold Volkswagen brand logo. Backed by Volkswagen's Volkswagen Smart Electric Vehicle Center in Hefei, each "Gold Label Volkswagen" will provide customized intelligent networked vehicle products and services for the Chinese market in the future, helping the Volkswagen brand embrace more young users who pursue a new lifestyle.
It is reported that Hefei is the world's largest R&D center for Volkswagen in addition to its headquarters in Wolfsburg, and has a complete industrial chain ecology covering automobile R&D, production, sales and service. By 2026, the new smart electric category will also be available in four new models, including SUVs and sedans.
As the first model of the "Gold Label Volkswagen", the ID. Hezhong adopts the coupe design of the coupe SUV, with a size of 4663×1860×1610mm, a wheelbase of 2766mm, and 21-inch large wheels.
The intelligent cockpit adopts the UNYX.OS operating system and a new human-computer interaction interface (HMI), and is equipped with AI intelligent partners to support users' personalized image customization and human voice cloning. The new generation of cognitive intelligence large language model (LLM) in cooperation with iFLYTEK gives the vehicle and machine the ability to learn on its own. At the same time, the car machine also supports CarPlay, CarLife, HiCar triple mobile phone ecology, built-in iQiyi, Youku, Tencent, Himalaya and other entertainment applications.
Not only that, but ID. and the crowd are equipped with the new IQ. The Drive full-journey intelligent driving system covers all scenarios of daily travel. In addition, the all-scene worry-free parking system supports intelligent parking, remote parking, memory parking and mobile phone online car search functions, which greatly improves the convenience of parking.
In terms of dynamic driving, the ID. and the public can accelerate from 000 in 5.6 seconds (all-wheel drive) and have a maximum range of 621 kilometers (rear-wheel drive). The variable steering system gives the vehicle a minimum turning radius of 4.7 meters (rear-wheel drive).
By ID. Volkswagen offers end-to-end unique customer services, covering the entire life cycle, from purchase to charging to maintenance. To this end, Volkswagen (Anhui) Digital Sales & Service Co., Ltd. has established a new retail system of direct sales (DTC), built a hybrid sales model of direct sales and agency system, and established a new retail system composed of ID. A diversified automotive new retail network composed of public experience centers, spaces, user centers, delivery centers, experience stations, etc.
According to the plan, by the end of 2024, ID. and Zhongzhong will open 4 directly operated ID. The experience center covers Beijing, Shanghai, Guangzhou and Chengdu. At the same time, in 2024, the retail network will cover more than 20 cities, mainly in first- and second-tier cities. By the end of 2025, it will cover more than 70 cities and expand from first-tier cities to third-tier cities.
In terms of energy replenishment, ID. and others also provide charging solutions for a variety of scenarios. In terms of public charging, ID. has integrated more than 700,000 charging terminals across the country, covering more than 350 cities. In terms of home charging, ID. provides efficient and convenient branded home charging products, which can be installed in as fast as 3 days.
ID. and the crowd will also launch the ID. with the crowd club. Members will enjoy exclusive brand benefits. At the same time, ID. and the boutique store are also committed to offering a range of products that are closely connected to modern lifestyles, including home décor, urban sports, exquisite camping and other collections.
A new generation of Magotan was launched
On July 9, the new generation Magotan was officially launched, providing three models: 1.5T EVO2 and 2.0T high-power power, with an official guide price of 179,900-246,900 yuan.
The new generation of Magotan adopts the "Timeless" design concept, and the front and rear are equipped with through-type LED light strips, and the logo can be lit. The intelligent matrix headlights can not only realize the following steering in corners, but also realize the automatic adjustment of the high beams.
Based on the MQB-B platform, the new car has been tuned exclusively to Chinese users, and is equipped with a front MacPherson independent suspension and a rear multi-link independent suspension, and through the continuous optimization of vibration damping, the vibration can be reduced by 25% under specific working conditions such as speed bumps. In terms of acoustic construction, the new car optimizes the body structure through noise filtration through 69 sound packets and 30 cavity sound insulation blocks, which significantly reduces the intrusion of external noise. The sound system uses a 14-speaker Harman Kardon sound.
The new generation Magotan has insight into the diversified needs of Chinese users for the use of second-row seats, and uses ergonomics to improve the three-dimensional sense of the seats according to the body proportions and riding habits of Chinese. The second-row seats are electrically adjustable, internally ventilated, heated and equipped with 9 personalized massage functions, as well as a cloud-like headrest designed for comfort and cervical spine protection. In addition, the whole car is equipped with a three-zone automatic air conditioning system, and provides a one-button hand and foot warming function to enhance the luxury perception.
In terms of intelligent cockpit construction, the new generation Magotan has realized multi-screen linkage. The main driver adopts a 10.25-inch full-LCD instrument cluster with a 7.11-inch HUD head-up display, which can realize the seamless connection of AR real scenes. The large central control screen uses a 15-inch 2K high-resolution large screen, which provides a rich entertainment solution for the fully bonded screen created by the co-pilot.
Thanks to the powerful computing power of the 8155 automotive-grade chip, the computing power of the new generation Magotan is increased by 2.5 times compared with the previous generation model, and the use of the car machine is smoother. The Avatar voice assistant, customized in cooperation with iFLYTEK, allows users to complete lane-level navigation, entertainment, vehicle condition, air conditioning temperature adjustment and other operations through simple voice commands, and can have multiple rounds of continuous dialogue within 20 seconds, and can more accurately identify local dialects.
The all-new generation Magotan is equipped with the L2+ IQ. Pilot intelligent driving assistance system, with 0-130km/h full-speed autonomous driving technology. As DJI's intelligent driving system developed for FAW-Volkswagen's high standards, IQ. Pilot is also the first complete high-end intelligent driving product in China to obtain functional safety product certification.
In addition, Emergency Assist 3.0 emergency assist system, KA intersection assist, ABA turning assist, roll protection, anti-drill rear drill, double pretension and double force limit active seat belts and other safety configurations create a more intelligent and safe travel solution for users.
At the same time, in view of China's unique road and climatic conditions, the new generation Magotan has not only carried out a number of special tests that exceed the national standard, but also has a total road test mileage of 7.1 million kilometers. As many as 1,400 safety tests, 105 vehicle crash tests, and 465 active safety tests during the R&D cycle, the new generation Magotan meets the "double first-class" safety standards of CNCAP 2024 five-star and CIASI3.0 GOOD.
Xpeng MONA M03 made its world debut
On July 3, Xpeng MONA M03 made its world debut. As the first model of the MONA series, Xpeng MONA M03 is an intelligent pure electric hatchback coupe created by Xpeng Motors for young users in nearly four years and investing more than billions. At present, the new car has started online reservations and will be officially launched in August.
Designed by world-class designer Juan Mar · Lopez, Xpeng MONA M03 adopts a new AI quantitative aesthetic to adjust the body proportions, through a low center of mass of 479mm, an aspect ratio of 3.31, an aspect ratio of 1.31 and a tire height ratio of 0.47, creating a low-lying wide-body coupe attitude.
In terms of color matching, Xpeng MONA M03 provides 5 solutions such as Xinghan Mi and Xingyao Blue with low saturation to meet the diverse aesthetic needs of young users.
From the beginning of the design, Xpeng MONA M03 has integrated the idea of "low wind resistance" into the manufacturing process, and the whole system is equipped with AGS fully integrated active air intake grille as standard, which can balance wind resistance optimization and electric drive cooling needs at different vehicle speeds, and intelligently adjust the opening and closing.
Xpeng MONA M03 has carried out more than 1,000 scheme analyses, underwent 10 wind tunnel tests of more than 100 hours, achieved 15 key group optimizations, and finally became the world's lowest wind resistance mass-produced pure electric hatchback coupe with a performance of Cd0.194, reducing energy consumption by 15% per 100 kilometers and increasing the cruising range by up to 60 km.
In addition, the Xpeng MONA M03 does not sacrifice space due to the aesthetic design of the coupe, the vehicle has a wheelbase of 2815mm, the whole system is equipped with an electric liftgate as standard, the volume of 621L can be placed at the same time 1 28-inch, 4 20-inch luggage, 1136mm opening width makes it easier to pick and place items.