The Third Plenary Session of the 20th Central Committee of the Communist Party of China proposed to improve the investment mechanism for rural revitalization, expand the county-level industries to enrich the people, and cultivate new industries and new formats in rural areas. In recent years, rural tourism has developed rapidly and has grown into an emerging industry with a trillion-level income scale, which has become an important support for promoting the revitalization of rural industries.
From "Painting Village" to "International Village", the rural landscape has been newly upgraded
Yixian County, Anhui Province was identified as a new batch of national tourist resorts this year, which is also the first national tourist resort with the name of "village" in the country. Relying on the ancient buildings of the Hui School in Xidi Village and Hongcun Village and the unique local landscapes, the local area has continuously updated the new model of rural tourism, so that the "painting village" shows a different flavor.
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In the past few days, an international art exhibition was held in Xidi Village, Anhui Province, and nearly 50 famous artists in the watercolor industry from 20 countries including Russia and Canada were invited to participate. They used 110 watercolor artworks to depict the rural landscape of Yixian County.
Canada artist Ginnet: The people here are very kind and the scenery is beautiful. I hope to stay here forever, create better works, and share them with more foreign friends.
In addition to the beautiful natural scenery, foreign artists are impressed by the 1,590 ancient buildings of the Ming and Qing dynasties, which are also the epitome of traditional Chinese culture.
Cheng Dan, Director of the Culture, Tourism and Sports Bureau of Yixian County, Anhui Province: These ancient buildings and ancient cultural relics are the premise and foundation for our tourism development and the creation of new business formats.
The bluestone slab road in Xidi Village is the first "sitting on the ground" demonstration scenic spot in Anhui Province created by the local "micro renovation and fine upgrading" project.
Tourist Liu Zixin: I want to experience the cultural customs here, walk in the streets and alleys, feel the beautiful scenery here, and find a stone slab to sit on the ground when you are tired, which is very comfortable and cool.
Traditional old villages are constantly introducing new scenes and new formats, attracting domestic tourists and retaining foreign friends.
Amin, from Austria, was the head of a foreign logistics company, and his wife, Huang Qiong, is from Hubei. In 2021, Ah Ming and Huang Qiong were attracted by the ancient architecture and cultural scenery of Hongcun, and the couple decided to take their daughter to settle in the local area. Last year, the couple opened a pizzeria in the Hongcun Scenic Area.
Hongcun Pizzeria Owner Ah Ming: Not only does it have a beautiful environment and rich culture, but the pace of life is also relatively slow. People here live a laid-back life, focus on leisure and entertainment, and enjoy walking, singing, and dancing in the park. This laid-back lifestyle allows people to enjoy life better and relax their minds.
From the countryside in the painting to the international village, and then to the beautiful countryside; From all-for-one tourism to all-for-one rural operation, and then to rural tourism agglomeration areas, Yixian's exploration and attempts have created a new path for the development of rural cultural tourism.
Micro-transformation and refinement of rural tourism to give birth to "sketch economy"
In the interview, the reporter found that the radius of tourists traveling in the countryside of Yixian County is expanding, and the average stay time is increasing. This summer, teenagers have become the main force of local rural tours, giving birth to the "sketching economy".
In the Hongcun Scenic Area of Yixian County, as soon as the fog cleared in the early morning, the two sides of the South Lake of Hongcun were full of students, who selected their ideal angles, set up easels, held brushes, and began to paint, leaving the beautiful scenery of Hongcun in their paintings.
The summer "sketching economy" not only boosted the consumption of local accommodation, catering, transportation and cultural products, but also enriched the research program. Nowadays, many experiential activities such as Huizhou traditional skills experience, Huizhou ink production, and Huizhou architecture appreciation are well received by students and parents.
In a research institution in Bishan Village, more than 20 special courses were carried out this summer, such as intangible cultural heritage fish lantern making, dragon dance, enlightenment ceremony, and Huimo skills.
Liu Yuanyuan, a parent of a student on the study tour: We are from Beijing, and we want our children to feel the cultural atmosphere of Jiangnan, including the mountains, water, and buildings here, including some handmade products, such as the fish lanterns made this time, so that children can have a deeper understanding of Chinese culture.
With the accelerated release of summer tourism consumption demand and the increasingly obvious trend of diversification, personalization and quality, Yixian County continues to enrich the supply of cultural and tourism consumption, launches new products and new formats around "research + tourism + education", opens research courses such as life, agriculture and handicraft, and designs a number of research routes and products such as "Hui Culture Tour" and "Intangible Cultural Heritage Learning and Art Tour".
Innovative business forms and entrepreneurial youth and rural revitalization go in both directions
Tourism has brought new opportunities to rural development, and the development of rural areas has also given birth to some new business formats. In Anji, Zhejiang, the local government has attracted many young people to start a business and build their dreams by creating a model for rural revitalization.
Recently, 33 members of the youth seminar from 10 countries that jointly build the "Belt and Road" such as Cambodia, Fiji and Laos came to Anji Village for research and exchange.
In the process of research, the members of the workshop found an interesting phenomenon, in the green waters and green mountains of Anji, there are young people everywhere, they choose the countryside as their habitat for life, start a business here and build dreams, and bring new forms of business and new vitality to the countryside.
Haydn · Davis, Assistant Director, Global Governance Division, Department of International Relations and Cooperation, South Africa: From urban to rural, I think it's a great thing to give people different lifestyles and career options, which is really impressive. I hope to bring this experience back to my country.
Anji's diversified talent attraction models such as the Digital Nomad Commune, the "Global Partner" program, and the "Nature Workplace" have attracted a large number of highly educated, skilled, and high-quality young talents and international friends to develop in the township.
Syria youth Rong Zhe: At first I didn't know that this was a village, but after I came here, I saw all kinds of facilities, there are signs in English on the road, there are English announcements at the bus stop, and the transportation is very convenient.
According to the data, since 2019, Anji has added nearly 50,000 new jobs and entrepreneurs, and the permanent population has increased by nearly 100,000, attracting more than 10,000 new youth employment and entrepreneurship for three consecutive years.
(CCTV reporter Liang Lijuan, Liu Cheng, Chen Bo, Wang Li, Anhui Station)