The MG brand announced the official launch of the industry-leading "Super Anxin Commitment" for its non-operating car owner group, which integrates "zero combustion guarantee", "three-electric lifetime warranty" and "new and old car owners alike", demonstrating the brand's ultimate care and commitment to user safety. This move not only marks that Chinese users will enjoy the world's top battery safety protection, but also sets a new benchmark for the future development of new energy, especially the pure electric market.
Safety, as one of the core values of the MG brand, has always run through every aspect of its product design and service. MG brand promises that after excluding the interference of human and external factors, if the vehicle catches fire due to the failure of the three-electric system, the brand will provide the owner with a new vehicle or equivalent new car with the same configuration as the original car in a very short period of time, so as to ensure the safety of users.
With 15 years of deep accumulation of three-electric technology, the MG brand took the lead in launching the "three-electric lifetime warranty" policy in the field of non-operating new energy vehicles, which broke the industry practice, not only is not limited by the identity of the first owner, but also does not set the upper limit of mileage, fully protects the rights and interests of users, and demonstrates the brand's firm commitment to quality and service.
In particular, it is worth mentioning that MG's "Super Anxin Commitment" covers a wide range of rights and interests, and has retrospective effect, and old customers who have purchased MG4 EV and MG Cyberster can also enjoy this comprehensive protection, which not only reflects the brand's deep respect for user value, but also further improves the value retention rate of related new energy models, bringing tangible benefits to users.
On the international stage, the MG brand has also performed well, and as a leader in China's new energy vehicles going overseas, its products have won wide acclaim in many markets around the world. In particular, the MG4 EV model has achieved a large number of deliveries worldwide due to its excellent performance and excellent safety performance, and according to the latest disclosure of authoritative market data, the MG4 EV has shown extraordinary global market influence in 2023, and its cumulative overseas sales have approached a significant milestone of 140,000 units, marking the widespread recognition and success of the model around the world. In the European market, MG4 EV continued to lead, with sales exceeding 10,000 units for several months, not only consolidating its leading position in the European compact pure electric vehicle market, but also winning the pure electric vehicle sales championship in the United Kingdom market with outstanding performance, achieving a historic surpassing of international brands such as Tesla, and demonstrating the solid position of "Made in China" in the European high-end electric vehicle market.
With the continuous expansion of the new energy market and the growing demand of consumers, the MG brand will continue to uphold the spirit of innovation and excellent quality, provide users with safer and more reliable new energy vehicle products, and lead the industry to a higher level of development.