Looking at the domestic and international automotive market, "luxury" is often the exclusive quality of expensive models, which is why this market is flooded with too many "compromise" products, and users are accustomed to the existing standards set by joint venture brands within a limited budget, and their experience is more of a compromise or even forced to accept imposed definitions.
In this environment, there is always a need for someone to take the lead in breaking the situation, calling for their own "domestic products", and meeting users' higher expectations for "good travel and superior quality" with the value of "one-step in place" products. Taking Xingtu Yaoguang as an example, it defends the value of "independent luxury" by streamlining choices, improving configurations, and strengthening the ultimate cost performance. Since its listing, "with a price of 200,000 yuan, enjoy 400,000 products" has been deeply imprinted in the hearts of users.
Recently, coinciding with the fifth anniversary of Xingtu brand promotion, as a "user-centric" Xingtu Automobile, officially announced that its "400,000-level smart light luxury flagship SUV" Xingtu Yaoguang will launch a "10,000 to 30,000" gift, and users will enjoy the distinguished enjoyment brought by "luxury equality" at a more affordable price.
Xingtu covers the "whole life cycle of the car" of users, shortening the distance with users
In recent years, consumers in the automobile market have been very "calculating" when paying, behind which is the change of young people's concept of life consumption, and the pursuit of saving ways to obtain additional high added value. But saving does not only mean saving money, but also saving worry, trouble and effort, and this rational consumption concept is also intuitively reflected in the selection of cars.
From July 1st to July 31st, users only need to pay a deposit of 10,000 yuan online through the Tmall platform, and when they go to the store to verify the purchase of a car (all models of Xingtu Yaoguang fuel vehicles), 30,000 yuan (10,000 yuan deposit + 20,000 yuan exclusive subsidy) will be directly deducted from the store.
In addition, users who purchase Xingtu Yaoguang in addition to "cash direct delivery" can also enjoy the purchase rights and interests covering the entire life cycle of the car. For example, the replacement subsidy (not shared with cash discounts), the first owner will be free of charge for life, the entertainment traffic will be free for 3 years (10G/month), the first owner will be free of charge for life, and the premium version (including four-wheel drive) will give a coral red leather seat interior worth 5,000 yuan.
In terms of the warranty that users are most concerned about, Xingtu Yaoguang also has a surprise policy that the first owner can enjoy the lifetime warranty of the whole vehicle. From the perspective of car companies, it is obvious that this is Xingtu's absolute trust in the quality of its products. From the user's point of view, it is to enjoy the value experience of worry, money and effort. You must know that at present, the vehicle or core components stipulated in the mainland three-guarantee law must provide a 3-year warranty, which virtually sets off Yaoguang's vehicle warranty is more competitive, fully covering the user's "whole life car cycle", and satisfying the user's worry-free use of the car.
To meet the needs of users "in one step", Xingtu Yaoguang defends the concept of "luxury equality".
Xingtu Yaoguang surprises users far more than the car purchase policy itself, and the product strength of "one-step" meets the user's pursuit of higher-value products. Nowadays, the new generation of consumers not only want attractive appearance, rich equipment, but also value for money. Xingtu Yaoguang is tailored for them, with improved configuration and ultimate cost performance, which can be called a stronger and more value-for-money independent luxury SUV.
As a new flagship model in the Xingtu 2.0 era built with the concept of luxury equality, Xingtu Yaoguang is positioned as a "smart light luxury flagship SUV", with four key trump cards comparable to 400,000-level joint venture luxury brands - 400,000-level trendy beauty modeling, 400,000-level advanced technology intelligence, 400,000-level super luxury cockpit, and 400,000-level super comfortable driving control, setting off a "luxury affirmative action movement" in the 200,000-yuan SUV market, which has been well received by the market.
In terms of appearance, Xingtu Yaoguang adopts a new "aesthetics of light" design language, with a frameless design of the diamond-cut grille and X-shaped starship daytime running lights on both sides to bring a strong visual impact. At the same time, the aspect ratio is 1.149, the largest in the same class, and the wide-body low-lying body posture instantly fills the dynamic.
In terms of power system, Xingtu Yaoguang is equipped with a high-efficiency power combination of the well-known 2.0TGDI turbocharged engine + 7-speed wet dual-clutch transmission. Among them, the 2.0TGDI turbocharged engine has won the top ten engines of "China Heart", which can burst out with a maximum power of 192kW and a maximum torque of 400N·m. Such power parameters can be described as "big horse-drawn cars", which can be regarded as the power ceiling at the same price.
On the Yaoguang Flying Fish version, the powertrain has been fully upgraded to comfort, with the two-wheel drive equipped with the Flying Fish super sensing chassis, and the four-wheel drive version of the model is equipped with an Aisin 8AT gearbox, which has better shift smoothness and fuel economy, bringing users a comprehensive upgrade and enjoying a better driving experience.
In addition, Xingtu Yaoguang also uses the most stringent standards and technical levels in active and passive safety to bring users a "different sense of luxury". Inheriting the five-star safety gene of Xingtu M3X Mars Architecture 2.0, Yaoguang is built in accordance with the global N-CAP collision standard. The body adopts a new cage energy-absorbing capsule technology, the proportion of ultra-high-strength steel of the whole vehicle reaches 85%, which can withstand the compression of a 10-ton body, and the unique design of "six energy-absorbing boxes and three-layer force transmission paths" can better absorb and distribute the impact and energy generated by the collision.
Write at the end
User-oriented, that is, market-oriented. This time, Xingtu Yaoguang launched the blockbuster courtesy of "10,000 to 30,000", as well as the full coverage of the user's car purchase, car use, and car maintenance policies, through the terminal experience that is closer to the user's car purchase thinking, it is bound to enhance the stickiness of the brand and the target user group, which is of great positive significance for improving the terminal sales of the market.
In recent years, there have been countless models in the industry that use "subversion", "leading the trend" and "breakthrough" as concepts, but in addition to removing the publicity gimmicks, there are not many models that can really leave some traces, and most of them have faded out of the public eye in the rapid iteration of market development. However, Xingtu Yaoguang has broken through this tranquility, and the two ports of car purchase policy and product value go hand in hand, surprising and value-for-money, which not only provides users with a choice that cannot be refused, but also provides an example worth studying for the industry.