At the moment of fierce competition in the auto market, an important news has attracted widespread attention: Cadillac dealers have received a verbal notice from the headquarters that they will gradually recover the price reduction, and the price of all terminal products will rise from August. This decision will undoubtedly have a significant impact on the auto market.
At the beginning of this year, BYD slashed prices, triggering an intensifying price war in the auto market. From electric vehicles to fuel vehicles, from independent brands to joint venture brands, almost all mainstream car companies have been involved, price wars have come and gone, and it is not uncommon for new cars to be sold "broken bones". However, over time, some changes are quietly taking place.
According to statistics, the number of models participating in price reductions in the market is gradually decreasing. In the first four months of this year, 136 passenger cars joined the price reduction band, but only 10 new models were added to the price reduction in May. This may mean that the price war in the auto market may be gradually coming to an end.
As a well-known luxury car brand, Cadillac has always had a unique position in the market. Previously, in order to occupy a place in the fierce competition, Cadillac also adopted a certain price reduction strategy to attract consumers. And now, Cadillac has decided to withdraw from the "price war", and there are many considerations behind this.
According to the analysis of industry insiders, one of the main considerations for the joint venture brand to withdraw from the "price war" is to maintain the brand value. If the lower limit of the price is blindly pursued, it may lead to problems such as cutting corners, shortening the test cycle, and lowering quality and safety standards, which will not only hurt the brand value, but also cause great damage to the market order and the interests of consumers.
In the case of Cadillac, the current July promotion policy remains in place as normal. For example, the XT5 clearance price, which is about to be replaced, can enjoy a cash subsidy of 100,000 yuan and a full purchase tax subsidy, which is a good time for consumers to start. But at the same time, the news that the price of the whole series will rise from August has also made many consumers start to think about whether to seize the current opportunity.
In fact, after the news of the "BBA collective withdrawal from the price war" came out, it has triggered heated discussions on whether the car purchase discount will be reduced in the second half of the year, and whether the terminal price of the car will rise. The feedback from visiting several Buick dealers is that Buick's promotional activities in July are still ongoing, with the Valeant Pro offering a surprise price of 68,800 yuan in midsummer, the E5 enjoying the price of employees' relatives and friends starting at 159,900 yuan, and the GL8ES Lu Zun enjoying a replacement subsidy of up to 30,000 yuan. However, it is expected that some promotional policies will end in August, and product prices will gradually stabilize.
Cui Dongshu, secretary general of the passenger association, said that although the price war in the national passenger car market in the past few years usually showed a promotional growth level of about 4 points higher than that at the end of the previous year, the competition situation in the auto market has been particularly severe this year, and the promotion efforts of manufacturers have reached a historical peak, and a normal price reduction has been formed in the industry.
For consumers, although buying a low-cost car may have a feeling of "picking up leaks", it is also necessary to consider whether the configuration of the new car has shrunk, whether the materials are discounted, whether the quality is guaranteed, and the depreciation of second-hand cars in the later stage. After all, buying a car is not only about the price, but also about quality, service, experience and other aspects.
Since Tesla took the lead in cutting prices at the beginning of last year, the price war in the domestic auto market has lasted for nearly a year and a half. During this period, consumers have also seen fierce competition and changes in the auto market. And now, Cadillac's decision may be a signal that the market will gradually return to rationality.
The automobile market is like a race, and "volume" is a means to promote the reshuffle of the industry. Instead of paying too much attention to "volume price", it is better to focus more on "volume technology", "volume quality" and "volume value" to promote the healthy development of the automotive industry. Mainstream brands such as Volkswagen, Toyota, and Buick have a deep user base and strong system strength in the Chinese market, and have been leading the industry in technological innovation and quality control, creating excellent products, quality and excellent car experience throughout the whole life cycle of their car manufacturing. Even though they are now in the transition to electrification and intelligent networking, and the momentum is not as good as that of new car manufacturers, they still deserve enough patience and confidence from consumers.
Of course, the adjustment of the terminal price of the car ultimately depends on the market. Although Cadillac plans to see an increase in the price of all terminal products from August, the market's reaction and actual price movements still need to be further observed. When buying a car, consumers need to analyze their needs and budgets more rationally, and at the same time pay close attention to the market situation.
Friends who have the intention of buying a car may wish to make a decisive move when the opportunity is right. After all, the follow-up terminal policy may face adjustments, including the narrowing of preferential treatment and even price increases. At present, some Cadillac models still maintain the current preferential policies, such as the XT5 can enjoy a cash subsidy of 100,000 yuan and a full purchase tax subsidy. If you've been keeping an eye on Cadillac models, now might be a time to consider.
In short, the news that Cadillac will withdraw from the "price war" and plan to raise the price of all terminals from August has brought new variables to the auto market. It remains to be seen how the market will eventually develop and how consumers will choose. However, in any case, the healthy development of the automotive industry requires the joint efforts of car companies and consumers, and only by continuously improving the value level can we bring better products and experiences to consumers.