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Text: Is school over?
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There is another shocking incident in the entertainment industry! The well-known anchor Dong Yuhui and the founder of New Oriental Yu Minhong, the pair of "Internet celebrity CPs", finally came to the day of parting ways. How did this big drama, known as the "divorce case in the live streaming industry", be staged? What are the unknown insiders behind it?
Hot topic review
If you want to talk about the "love story" of these two people, it is really ups and downs.
As soon as the "double reduction" policy came out last year, the big ship of New Oriental almost capsized. Who would have thought that Dong Yuhui, a little-known English teacher, relied on his fluent English and humorous live broadcast style to save the sinking New Oriental.
Yu Minhong was overjoyed, and directly promoted Dong Yuhui and raised his salary, but also praised him to the sky. The two live broadcast on the same stage, accepted interviews, and attended events, and their intimate appearance was enviable.
But who knows, this "sweet partner" has an undercurrent surging in private. On the surface, the honey is blending oil, but behind the scenes, it is cut and messy.
The beginning and end of the event
At the beginning of this year, Dong Yuhui and Sun Dongxu, CEO of Dongfang Selection, had a quarrel because of a "small essay". Although Sun Dongxu stepped down in the end, anyone with a discerning eye can see that the relationship between Dong Yuhui and the company's senior management has cracked.
In the next few months, Dong Yuhui's number of live broadcasts decreased significantly, and every time he appeared on camera, he seemed to lack interest. Some attentive netizens found that he had not been in the same frame with Yu Minhong for a long time. There are all kinds of signs that this former "golden partner" has become inseparable.
On July 25, Dongfang Selection suddenly issued an announcement, announcing that Dong Yuhui would leave the company and start his own brand "Walking with Hui" instead. Although the announcement was mildly worded, the meaning between the lines was clear: it was a decent "breakup".
Multi-angle interpretation
From Dong Yuhui's point of view, this is undoubtedly a good opportunity for independent development. As a popular anchor, he has the strength and resources to create his own IP. Leaving Dongfang Selection, he will no longer be bound by the company system and can give full play to his talents.
For Yu Minhong, although it hurts a little to let Dong Yuhui go, it is also a helpless move. After all, those who can't be retained, but if they are tied up, they will hurt their harmony. Instead of waiting for Dong Yuhui to turn around and leave, it is better to take the initiative to give him a ride, and he can also have a generous reputation.
As for the other employees selected by Dongfang, I am afraid that the mood will be more complicated. Dong Yuhui's departure will undoubtedly have a big impact on the company, but it also gives others the opportunity to take the position. Next, who can become the next "Dong Yuhui" may become the focus of attention from top to bottom of the company.
Revelations and speculations
According to people familiar with the matter, Dong Yuhui's "solo flight" this time was not a temporary intention, but a premeditated plan. He began to prepare his brand at the end of last year, but it has not been made public. This time, by "breaking up" with Dongfang Selection, he can justifiably launch his new brand.
There is also speculation in the industry that Dong Yuhui's move is likely to be supported by some capital. After all, with his current popularity and influence, it is entirely possible to attract large investments. If this is the case, then he will have more confidence to leave Dongfang Selection.
Of course, there are also those who think that this is just a play. Yu Minhong and Dong Yuhui are actually acting in a double reed, in order to hype up the new brand. After all, in this era when traffic is king, how can you attract attention without a gimmick?
Public opinion reaction
As soon as this "breakup drama" came out, it immediately detonated the Internet. Fans who support Dong Yuhui applaud, thinking that he has finally gotten rid of his identity as a "worker" and can pursue a bigger stage.
Some people also praised Yu Minhong's approach, thinking that he was very open-minded and understood the beauty of adults.
Of course, there are quite a few people who are skeptical. Some netizens ridiculed:
"What kind of decent breakup is this, it is clearly a business operation to maximize profits."
There are also people who are worried that Dong Yuhui will be able to continue to maintain his current popularity after leaving the platform of Dongfang Selection.
Interestingly, many netizens associated this incident with "job hopping" in the workplace. Someone lamented:
"It seems to be the same everywhere, and if you get mixed up to a certain extent, you have to go it alone."
There are also warnings:
"Don't think you're a good guy, just leave the platform and finish playing."
Personal comments
The author believes that the "breakup" between Dong Yuhui and Yu Minhong actually has early signs. From the very beginning, the relationship between the two was more of a mutually beneficial symbiosis than a true father-son relationship. When the interests of both parties are no longer aligned, parting ways becomes an inevitable result.
However, this "decent breakup" is indeed commendable. Whether it is Dong Yuhui or Yu Minhong, they have shown considerable pattern and wisdom. Instead of tearing their faces, they chose a win-win way to end this "business marriage".
Of course, whether this scene is really as perfect as it seems on the surface remains to be tested by time. After all, in this fast-changing Internet era, today's friends may become tomorrow's opponents.
Prospects
Next, Dong Yuhui's "walking with Hui" will undoubtedly become the focus of market attention. Whether he can replicate the success of the selection in the East will be a question of concern for many people. At the same time, how to maintain the popularity of Dongfang Selection after losing its anchor is also a big challenge.
Some industry insiders predict that Dong Yuhui's new brand is likely to take the high-end route, focusing on culture and taste. Dongfang Selection may pay more attention to cultivating newcomers and creating a more diversified anchor lineup.
In any case, this "breakup" will bring new variables to the live streaming industry. It could trigger a wave of streamers "flying solo", and it could also prompt more platforms to re-examine their talent strategies.
In this era when character is more important than ability, Dong Yuhui and Yu Minhong's "decent breakup" has undoubtedly set a new benchmark for the industry. It tells us that even in the highly competitive business world, wisdom and pattern can be used to resolve conflicts and achieve a win-win situation.
Finally, let us look forward to Dong Yuhui and Yu Minhong being able to create more brilliance on their respective new journeys. After all, in this age of possibility, every "breakup" can be a new beginning.
According to statistics, after Dong Yuhui left Dongfang Selection, the company's stock price fell by more than 20%, and its market value evaporated nearly 10 billion yuan. The valuation of "Walking with Hui" has exceeded the 1 billion yuan mark. This set of data undoubtedly added a fire to this "breakup", and people can't help but sigh: a person's departure can set off such a huge wave.
So the question is: can Dong Yuhui really continue to maintain his highlight moments without the support of Dongfang Selection? Yu Minhong let Dong Yuhui go, was it a wise move or a mistake? Behind this seemingly decent "breakup", is there a hidden secret that we don't know?
Let's wait and see how this "divorce case in the live broadcast industry" will continue to develop. After all, in this fast-changing Internet age, today's ending may only be the beginning of tomorrow.