Dunhuang Theme Post Office: The encounter between Dunhuang Feitian and coffee, the integration of Han Dynasty post culture and current aesthetics of the Hanging Spring Post Office of Gansu Bamboo Slips Museum, and the interweaving of national tide elements and traditional culture of the post office with the theme of Post Aurora...... A tourism-themed post office provides a unique cultural experience place for citizens and tourists, where you can appreciate cultural and creative products, collect stamps, listen to music, and taste coffee, which is fun, interesting, and gives people the enjoyment of beauty, and has become a new landmark for urban scenery and tourists to check in.
The theme post office is very popular
Located in Jiuquan Road, the Dunhuang theme post office has Dunhuang Feitian and mellow coffee, with Dunhuang elements as the design concept, combining traditional culture with modern art style, and infecting citizens and tourists with its unique Dunhuang art charm. On July 25, the reporter walked into the post office and saw that some tourists were selecting cultural and creative products, some were stamping, some were writing postcards, some were tasting coffee, and some were taking pictures and checking in.
Fridge magnets, wood-carved night lights, surprise boxes, test tube puzzles...... The reporter saw that the cultural and creative products in the post office were rich and colorful, which made people love it. Sun Yishu, the person in charge of the Dunhuang theme post office on Jiuquan Road, introduced that the theme post office highlights the regional characteristics of Gansu culture, Dunhuang culture, Silk Road culture, etc., and the products focus on the theme characteristics of Lanzhou and Dunhuang, and now more than 200 kinds of products on Dunhuang, Lanzhou, Yellow River and other themes are displayed one after another, and the categories cover postal albums, postal folds, postcards, refrigerator magnets, cultural and creative daily necessities and some new popular Internet celebrity products to meet the personalized needs of tourists, and have received widespread attention from everyone after opening.
At present, Lanzhou tourism has entered the peak season, and more and more tourists come to visit. "This is the third time we have come to Lanzhou as a group, and we will arrange the last day of the trip at the theme post office, select some postcards and bookmarks with local cultural characteristics, and send them to relatives and friends." Ms. Zhou, from Shanghai, said that this is not only a post office, but also a window into the local culture, which is fun and interesting.
Subsequently, the reporter came to the Hanging Spring Post Post Theme Post Office located in the Gansu Bamboo Slips Museum, and the quaint decoration style made people slow down and have a dialogue with history. The reporter saw that a small postcard, stamps and souvenirs were very characteristic of simple culture, attracting tourists to check in and take pictures. In the cultural and creative area, many tourists stop to choose, and the bookmark postcards not only have dignified expressions such as "Changle Wealth" and "Yangsui Gaoqian", but also have the liveliness of "Drink every day" and "Ride a horse first if you have an emergency". Cheng Fengqiao, the person in charge of the theme post office of the Gansu Bamboo Slips Museum, said that the theme post office is designed to create a theme space with the culture and style of the Han Dynasty post office against the background of the Hanging Spring Site, and at the same time, it has designed and developed a series of cultural products in combination with the relevant ancient post cultural relics, cultural relics, Silk Road culture, ancient calligraphy culture and so on in the Gansu Bamboo Slips Museum, integrating the historical heritage and current aesthetics, and has been welcomed by tourists after its launch.
Create local cultural IP
During the visit, the reporter found that each theme post office has its own characteristics, but there is one thing in common, that is, it is committed to creating local cultural IP. The local cultural IP is the identity and symbol of a themed post office. The theme post office organically integrates postal culture and local characteristic cultural tourism, realizes the promotion of tourism with culture, promotes culture with tourism, inherits and promotes the excellent traditional Chinese culture, and has become an urban cultural landscape.
"Lanzhou, as the hub of the western tourism ring road, is also an important node of the Silk Road with Dunhuang as the core. With the help of this positioning, we actively explore the connotation of innovative urban postal universal services, start the construction of Dunhuang-themed post offices, and provide cultural and tourism consumers with a comprehensive experience space integrating universal postal services, culture, art and commerce. Sun Yishu told reporters that Lanzhou Post has diversified its operations around culture and tourism, created local cultural IP, and promoted the innovation of traditional post culture in the context of cultural tourism. The next step will be to rely on the theme post office to promote regional cultural IP to a wider audience through story-based expression, image and logo, and diversified media communication.
Under the trend of "stamp and stamp travel", the reporter saw that each theme post office stamp area is the most important experience area. Rich postmarks and landscape stamps are important carriers for inheriting and extending the post culture. In particular, the scenery stamp is loved by the majority of tourists, and the role of cultural propaganda is even no less than that of stamps to some extent.
In the Hanging Spring Post Post Theme Post Office, there are many stamps in the stamping area, and tourists are stamping in an orderly manner. Lanzhou beef noodles are quite popular in front of the color seal, the first seal falls, and a blue and white porcelain bowl is covered; The second seal falls and covers a face; The third stamp, stamped with a slice of chili red...... After stamping the "step-by-step walk", the beef noodles of "one clear, two white, three red, four green and five yellow" jumped on the paper, and the color was vivid.
"The reason for the introduction of the Lanzhou beef noodle color seal is to make the Lanzhou food culture and Lanzhou's local cultural characteristics more vivid and three-dimensional through the popular form of stamping and stamping, so that tourists can have a deeper feeling." Cheng Fengqiao said that the theme post office of Hangquan Post Station relies on the superior resources of Lanzhou, with the help of regional characteristics and history and culture, to create a unique cultural experience place for tourists.
Zheng, a sophomore from Tianjin, is collecting stamps and stamps at the Hanging Spring Post Post Office, he said: "In Lanzhou, I found that the postmarks of each theme post office are very distinctive, and a small postmark shows the colorful tourist scenery and profound cultural heritage of Lanzhou and Gansu. ”
Actively promote the construction of themed post offices in tourist attractions
In February this year, the Dunhuang theme post office on Jiuquan Road was completed and put into trial operation; In May, the Dunhuang theme post office on Qingyang Road was completed; In May, the Gansu Bamboo Slips Museum theme post office Hangquan Post Station opened...... The pace of construction of Lanzhou-themed post office is accelerating.
"The opening of the theme post office provides a window for the general public and tourists to understand Lanzhou and Gansu culture, while promoting the excellent traditional Chinese culture and stimulating the potential of cultural and tourism consumption." Wang Bo, deputy general manager of Lanzhou Branch of China Post Group Co., Ltd., introduced that Lanzhou Post has successively built a series of themed post offices that combine natural scenery, cultural landscapes and red education elements around the needs of local cultural tourism. Lanzhou now has opened tourism-themed post offices, including the Hanging Spring Post Post of the Bamboo Slip Museum, the Theme Post Office of Hekou Ancient Town, the Dunhuang Theme Post Office of Jiuquan Road, the Dunhuang Theme Post Office of Qingyang Road, the Philatelic Specialty Store Dunhuang Theme Post Office, the Zhongshan Bridge Theme Post Office, the Zhengning Road "Post" Coffee Theme Post Office, and the Shenjialing Battle Site Theme Post Office. In the second half of the year, it is planned to build two new theme post offices, namely Lanzhou Museum and Lanzhou Wildlife Park Theme Post Office.
■Reporter's Notes
At present, with the improvement of people's living standards and the rapid development of tourism, people's tourism needs have undergone great changes, and they are no longer satisfied with the appreciation of scenery, but also pursue cultural experience and emotional resonance. The theme post office will deeply integrate postal and tourism industries, integrate culture, history, art and other elements, launch a wealth of cultural and creative products and experience activities, and bring people novel, interesting, fun and personalized travel experience.
We are pleased to see that the theme post office has taken the initiative to assume the responsibility of promoting local characteristics and social culture, integrating into regional culture, creating a personalized brand, avoiding the homogenization of products, and becoming a cultural landscape of the city. We believe that the "travel post" format will show a more diversified and personalized development trend.
Lanzhou Daily all-media reporter Ma Yanling Intern Yan Ruiling text/photo