"The first batch of goods has been shipped to the warehouse of the e-commerce company at 10 o'clock in the morning yesterday, and the remaining orders are working overtime to catch up, and I expected the Olympic champion to bring the hairpin to the fire, but I didn't expect the order to come so quickly, and now nearly 600,000 have been sold."
This afternoon, Wan Chengying, who operates a headdress in Yiwu International Trade City, happily told the Orange Persimmon Interactive reporter.
Wan Chengying has been in the headwear business for 21 years, more than 95% of the previous orders came from abroad, and the proportion of domestic products gradually rose to about 40% in the past few years, and most of the orders came from e-commerce customers on Taobao, Douyin and other platforms.
Wan Chengying said that almost all major sports events over the years will bring several headwear, so this year special attention to the France Olympics, let the factory prepare some raw materials in advance, ready to take orders from the event at any time.
"At the last Tokyo Olympics, shooting athlete Yang Qian brought the little yellow duck hairpin to the fire, and the heat lasted for more than half a year, and our family alone sold three or four million, so I am very confident this time."
At around 4 p.m. on July 27, after Li Hao and Huang Yuting's 10-meter air rifle mixed team competition began, Wan Chengying stayed in front of the screen, and when the two won the first gold medal at the 2024 Paris Olympics, her mobile phone messages did not stop.
"An old e-commerce customer really didn't delay for a second, and he confirmed that he won the championship, and here he came to ask if there was a card issued by Huang Yuting with the same style, and when he heard that there was, he immediately placed an order of 40,000."
The hairpin on Huang Yuting's head actually started to be sold by Wan Chengying's family 2 years ago, but the sales volume has not been good, and a total of about 100,000 were sold before the Olympics, which is a standard old product.
Wan Chengying estimated that from Huang Yuting winning the championship to more than 4 o'clock this afternoon, the orders in hand have been close to 600,000 and continue to increase.
"The materials and accessories we prepared before can just produce so much, and we can only work hard to catch up with the next orders, and strive to deliver them within 3 to 5 days after receiving the order."
Wan Chengying said that every time a popular model comes out, it is the first domestic fire, and then slowly there will be more foreign orders, and the previous little yellow duck will become popular abroad after two or three months.
"I estimate that there is no problem with selling one or two million copies of this hairpin, it depends on how long it can be hot, and the number of them will definitely be greater if it lasts for a long time." Wan Chengying said.
Orange persimmon interactive reporter learned that Yiwu is a domestic fashion jewelry research and development center, manufacturing center and sales center, according to incomplete statistics, Yiwu has more than 8,000 jewelry production enterprises and trade enterprises. Among them, there are more than 3,000 jewelry production and processing factories, and the products mainly include brooches, necklaces, bracelets, etc., with more than 800,000 kinds and are sold to more than 100 countries and regions.
Source: Orange Persimmon Interactive reporter Dong Qi