The dog days are scorching and the high temperature warnings are continuous, and the continuous high temperature days have brought severe challenges to outdoor workers. This year, Bright Dairy once again joined hands with the Shanghai Red Cross Society to launch the "2024 City Cool Hero" public welfare series of activities, providing free salt water popsicles and other cool materials for the "city guardians" who stick to their posts and pay silently in the high temperature, so that they can replenish water and salt in time in the hot summer, and feel the coolness and warm care from the society.
This year is the seventh year that Bright Dairy has implemented such public welfare projects. In this event, Bright Dairy cooperated with the Shanghai Red Cross, Jiangsu City Channel, Zhejiang City Voice and other units and media to set up public welfare supply stations in Shanghai and all over the country to provide cool materials for city guardians. Bright Dairy uses actions to make every effort and sweat get the cool feedback and social warmth it deserves in the hot summer, so that every worker who sticks to it under the scorching sun can feel the care and respect of the society.
The voice of front-line workers: Coolness is the most intimate care
In the middle of summer in July, the sun is like fire, and in the public welfare supply stations all over the country, the cold drink freezer is full of various flavors of bright popsicles, like a cool oasis in the hot summer. At 2 o'clock in the afternoon, at the public welfare supply station of the Red Cross Service Station of Wuliqiao Street, No. 882 Quxi Road, Huangpu District, people entered the station one after another to receive ice solles provided by Bright Dairy for free.
The delivery workers took out the popsicles from the freezer, tore open the package, took a big bite of the piece, and exclaimed, "It's finally cool!" ”。 Xiao Hao, a delivery person, said while eating mung bean popsicles that the weather is hot now, but delivery needs to race against time, and summer is indeed very difficult, so in order to save expenses, he is basically reluctant to buy popsicles. Now with the support of the public welfare supply station, not only alleviates the worry of high temperature exhaustion, but also saves a lot of expenses, and now he can also tell his colleagues that when the heat is unbearable, there is a supply station of Bright Dairy that can provide free cold drinks, and you can also rest your feet to replenish your strength!
He said, "Since the dog days, our clothes have been soaked two or three times a day, and we can eat free popsicles, and my heart is very warm, thank you for your love." At the event site, many citizens and outdoor workers praised and thanked Bright Dairy for its heart-warming activities and sent a cool touch to outdoor workers in the hot summer.
It is reported that in the selection of cool materials for the "City Cool Man" public welfare activity, Bright Dairy has carefully selected a variety of hot-selling and innovative products, such as classic brine popsicles, mung bean popsicles, red bean popsicles, and innovative lime popsicles. Inspired by the popular hand-made lemon tea in the street drinking industry, this lime popsicle reproduces the coolness and sweetness of summer, bringing unprecedented taste enjoyment and physical and mental comfort to outdoor workers, allowing "city heroes" to feel the coolness and care from the light in the hot summer.
Bright Dairy has sent cool for seven consecutive years to pay tribute to the "sticklers in high temperatures"
The "City Cool Man" public welfare activity has continued to this day and has become a unique scenery in summer. Through the establishment of public welfare supply stations, free drinks and food are provided to workers in high temperatures, so that they can enjoy a little coolness after their busy work. With the passage of time, the influence of the "City Cool Man" has expanded rapidly, and the activities cover the whole of Jiangsu Province, conveying the deep concern for outdoor workers. This year, Bright Dairy joined hands with the Voice of Zhejiang City to expand the scope of the "Send Cool" activity to Zhejiang Province, and delivered cold drinks and heatstroke prevention supplies to the traffic police, sanitation and firefighters who are fighting on the front line of high temperatures. At present, the "City Cool Man" public welfare supply station has taken root in Shanghai, Jiangsu, Zhejiang and other places, and will gradually cover major cities across the country, providing necessary supplies for outdoor workers at regular and fixed points.
The "City Cool Hero" public welfare activities have been continuously upgraded, with more diversified activity modes and significantly expanded service targets, from front-line workers such as sanitation workers, food delivery riders, and couriers, to many outdoor workers such as Red Cross volunteers and community police. The cool materials not only alleviate the physical fatigue of the high-temperature workers, but also convey the deep respect and gratitude of the society to them, and deliver the cool care to every corner of need.
Bright Dairy people also incarnate as volunteers of "City Cool Hero", and in various public welfare outlets, special personnel will make corresponding cool material supplies at regular and fixed points to ensure that every worker who comes can feel the warmth and care from the society.
Although a popsicle is tiny, the love behind it is like a trickle, warming people's hearts. As a well-known dairy enterprise with a history of 100 years, Bright Dairy has always adhered to a high sense of social responsibility and deep humanistic care, actively participated in various public welfare activities, demonstrated the love and responsibility of the enterprise to the society with practical actions, and brought positive and far-reaching influence and contributions to the harmony and development of the society. In the future, Bright Dairy will continue to stick to this original intention, not only continue to send coolness and care to outdoor workers, so that the "bright warmth" will continue and pass on in the hot summer, but also actively participate in more public welfare projects, contribute more bright power to the society, and demonstrate the responsibility and dedication of the century-old brand.