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The australian national university "ANU" visual image upgrade

author:Brand design think tank
The australian national university "ANU" visual image upgrade

Founded in 1946, the Australian National University (ANU) is one of the world's leading institutions of higher learning in Canberra, Australia's capital, and is a member of the Pacific Rim Universities Alliance, the International Alliance of Research Universities, and the Eight Universities Alliance of Australia. It was created by legislation of the Australian Federal Assembly and is the highest institution of national university qualification in Australia. Earlier, they unveiled a new visual identity designed by For The People.

The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade

As far as the logo is concerned, it is a fairly straightforward evolution, the changes are subtle but also beneficial, and the individual elements are well balanced in thickness and spacing so that the new logo gets better performance on a variety of media. The new wordmark uses the free Public Sans font, which looks very decent, but there's nothing to amaze you about other than being very practical.

The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade

The beauty of the project is not in the evolution of the logo, but in the rigorous system it has built, which requires only a few elements to produce some truly satisfactory applications. I like the uniform elements of the fine gold thread, which extends from top to bottom, the logos inserted at different heights, and how the line helps divide information or segment layouts. One might argue that it might be strange to hype up such a seemingly "basic" image, but it did make a big difference.

The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade

Overall, it is a positive update, it has the solemnity that the Australian National University needs as an Australian university and indicates its place in the field of education, but it also feels modern and vibrant.

The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade
The australian national university "ANU" visual image upgrade

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