230 billion dairy giants, increasing the Chinese market

It seems that the company's name is "Lantrith", and it is the largest dairy company in the world. It is increasing its presence in the Chinese market, and a number of its well-known brands have also been localized.

For its part, the company said that imported and locally produced cheese performed well in the Chinese market. Founded in 1933, the family-owned company now has 269 production sites in 51 countries, employs more than 85,000 people and generates total sales of 230 billion yuan.

At the Food & Beverage Innovation Forum, company executives expressed "very optimism" about the prospects for the Chinese market. They analyzed that the per capita consumption of dairy products in Chinese is below the recommended standard of 110 kg/year, and there is still huge growth potential in the future.

However, the company also faces some challenges in the Chinese market. For example, more than 90% of the cheese market in China is processed cheese, while the share of natural cheese is low. As the world's leading AOP cheese producer, Lantriis has an advantage in the field of natural cheese, but the logistics costs are high and unstable after shipping from Europe to China.

In order to cope with this problem, the company has established a local production base in Xinghua, Jiangsu, and introduced a full set of imported production lines, which are developed and produced by a team of France experts stationed in the factory.

In addition, Lantriis actively promotes cheese education for Chinese consumers, such as organizing cheese classes and inviting bloggers to share cheese eating methods on social media. The company's signature product, Camembert, is packed with high-quality nutrients and has also won the love of Chinese consumers.

On the whole, the world's largest dairy company is increasing its weight in the Chinese market, hoping to seize the historical opportunity of China's dairy consumption upgrade with its own products, technology and channel advantages. Its business development in China will continue to be watched in the future.

The dairy giant is steadily advancing its China strategy, not only by establishing local production bases, but also by investing in consumer education.

Some industry insiders said that Lantriis is using its own technology and brand advantages to actively adapt to the changes in demand in the Chinese market. They produce locally in China, which not only reduces costs, but also better meets the taste preferences of consumers. At the same time, through consumer education activities, Lantriis is also working to cultivate Chinese's awareness and consumption habits of cheese.

The layout of this company is undoubtedly aimed at the huge development potential of China's dairy industry. Data show that the current per capita consumption of dairy products in Chinese is only 25 kg / year, far below the nutritional recommendation standard. With the continuous improvement of residents' living standards and the country's vigorous promotion of healthy diet, there is still a lot of room for growth in the future.

In this regard, the executives of Lantriis expressed full confidence. They said that the company will closely follow the changes in the Chinese market and continue to optimize products and channels to meet the diverse needs of consumers. At the same time, it will also increase investment in localized research and development, continuously improve the taste and nutritional value of products, and strive to become a reliable brand for Chinese consumers.

Overall, the dairy giant is making a splash in the Chinese market, and its positive actions have undoubtedly injected new vitality into the industry. Whether they can achieve their expected goals in the future is worth continuing to watch.

【Disclaimer】The process and pictures described in the article are all from the Internet, and this article aims to advocate positive social energy and no vulgar and other bad guidance. If it involves copyright or character infringement issues, please contact us in time, and we will delete the content as soon as possible! If there is any doubt about the incident, it will be deleted or changed immediately after contact.