For players, what does the cracked version mean?
A few years ago, when I heard these three words, manufacturers and players alike were scared into a cold sweat. One is worried that he won't make money, and the other is worried about plug-ins.
But gaming is such an industry that often goes against the grain. When NetEase's national-level mobile game "Against the Cold" appeared in a "cracked version", players were the first to open the champagne.
Generally we say that the game is cracked, what does it look like? If you go to watch the video of the mobile game "Against the Cold", you may really think that the official has been lost.
The cats walking on the street suddenly become upright walking animals, dancing and twisting their waists, and can perfectly simulate the dancing posture of a mocap actor. The first time I saw it, I thought I was eating chicken stewed mushroom rice at noon, and the raw materials included Yunnan hand green.
What's more, someone took a group photo on the street and found that they had strayed into the giant sculpture scenic spot, and the reception room hall was the golden Chelsea sculpture. Fortunately, the color of the body is relatively new, otherwise this size ratio can smash people into the ground with a nose drop.
The key is that this huge form does not rely on mutation, and it is said that if you eat the transformation pill, you can infinitely enlarge and go straight to the sky. It's just that the dosage control is more difficult to take, and the giant can cover half of the Chaoyang District when he sits down. With this posture, Ultraman jumped up and could only hit the Ripple Gai.
But those who often watch blockbusters know that the appearance of superheroes is a very rare event, and most of the time it is a sword battle between mortals. It's a pity that the pistol within seven steps is accurate and fast, and when the woman easily shows the gunpowder-boosted 9mm small lead ball, the world's first sword must also be classified as a morning exercise prop.
In terms of the popularity of science and technology comparable to Viet Nam's love of Fu, not to mention that the Mongolia cavalry went south, and the eight-banner soldiers and the three-body people could only perform national dances together to help the fun.
Yes, you heard it right, this "Against the Cold" mobile game is still a martial arts game with the theme of the Southern Song Dynasty. It's just that players have advanced the Comic Con for more than 700 years through the "cracked version".
For example, this group with colorful hair is Balala Little Demon Fairy.
The one that comes with the thunder explosion special effect is actually the Guobao Special Attack Team.
In fact, the official has determined dozens of linkage IPs through player voting in the past few months. The already announced "Armored Warriors" is also sincere enough. When the planner sees these IPs that have not yet been negotiated, it is estimated that he will be suspicious of life for several days.
However, the above funny content is not because the game has been "cracked". It comes from the unique second-creation gameplay of the mobile game "Against the Cold".
In the past year, in addition to maintaining monthly updates and high-intensity updates of the three-month expansion pack, the mobile game has also developed a lot of AI functions and tools. Custom gameplay, such as AI video editing tools and creative workshops, has become the source of all this.
The essence of this set of tools is to leave the gameplay content to the players to create their own fun content. Players can describe their own needs with the AI, generate characters, scenes, and even camera movements. All art materials and modeling materials in the game can also be used as free items in the player's shot.
With the help of AI, custom movements that used to require actors to work with the entire studio can now be restored by simply scanning the video, regardless of the dance moves that humans can do.
Or are the dance moves that orthopedic surgeons do not recommend humans to do.
Although this price is that the official has to make a large number of server maintenance budgets and give AI computing power kryptonite. However, the feature of the mobile game is to maintain a large user base through rich content. In order to make the players with big brains happy, the official also opened up, and insisted on pulling the animation supplement time to a level where it can shoot short dramas.
The workshop mode is even more successful in the design of gameplay levels with zero threshold for players. It is not impossible to create an independent box garden full of ideas and characteristics, and it is not impossible to give birth to a new game from these interactions in the future.
Previously, it was rumored that the mobile game "Against the Cold" already had a team of 1,000 people, with a production cost of more than 1 billion. Now it seems that the high cost of creating content is indeed worth it. Because looking at the entire MMO mobile game circle, only the mobile game "Against the Cold" has more than 50 million users, and it is in the front row of the revenue list and other nail households every month.
Not only that, but I heard that the official is also actively listening to players' ideas and doing a good job of content in terms of normal gameplay updates, class balance, and item prices. It really implements the model of "small profits but quick turnover", and can also take care of as many player groups as possible.
Having said that, everyone should have seen a lot of players create two creations, but have you ever seen a second creation with a low threshold and a high degree of freedom of activity like the mobile game "Against the Cold"? Let's discuss it in the comment area?