I believe many people know that Ronaldo is the spokesperson of Nike, as a spokesperson, he cannot wear competitor equipment, but recently Ronaldo has committed a breach of contract, causing a sensation for the second time in a week, this time because he was photographed wearing shoes from other sports brands instead of Nike shoes during his lifetime contract.
Ronaldo has been working with Nike for more than 20 years, and he reportedly receives hundreds of millions of pounds a year from the sportswear giant. The five-time Ballon d'Or winner is the undisputed face of Nike's football brand, because of Ronaldo's fame and traffic value, Nike signed a lifetime contract with him in 2016, so Ronaldo usually only wears Nike and cannot wear equipment from other sports brands.
Of course, in the non-sports field, Ronaldo can wear other brands of clothing, for example, Ronaldo usually wears clothing from a luxury brand, but in terms of sportswear, since Ronaldo has signed a contract with Nike, when he wears sports equipment, he can only wear Nike brand shoes, however, this has not been the case recently, and Ronaldo seems to be intentionally not abiding by the contract.
Earlier this week, Ronaldo played a game of squash with his friends, and he was wearing a rival's sneaker. Although Nike also has a range of running shoes, this time Ronaldo chose ASICS, and the photo quickly went viral. Sharp-eyed fans have noticed that he has now been photographed wearing a pair of sneakers that have nothing to do with Nike.
Cristiano Ronaldo and his family are on vacation in Madrid, and his other half, Georgina, posted a set of photos on Instagram. In one of the videos, Cristiano Ronaldo and Georgina are seen sprinting on a ramp. Cristiano Ronaldo showed off his incredible speed, while the camera position clearly captured his shoes. According to Footy Headlines, Ronaldo is wearing shoes from a relatively unknown brand FXX, and there is speculation that there is some sort of rift between him and Nike, and speculation that the partnership may end soon.
He also appeared to have worn Adidas' shin guards during last year's preseason match against Celta Vigo. In 2022, Ronaldo's son was slammed for wearing Adidas products. An angry Ronaldo shot back: "He wears what he wants, not what you want him to wear." Ronaldo's mother, Maria · Dolores, shared a photo of her and her grandson among her 2.6 million followers. In the photo, Cristiano Jr. is wearing a Nike hoodie, but with Adidas socks and slippers, which led to many critical comments.
Cristiano Ronaldo is currently on leave after playing in Euro 2024 and is expected to join up with Riyadh Victory soon for pre-season training. If Ronaldo really wants to stop cooperating with Nike, but in this way to stimulate the sponsors who have cooperated for 20 years, it seems to lack the spirit of contract and morality.