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Lead
According to data released by the China Association of Automobile Manufacturers, Toyota's sales in the Chinese market fell by 10.8% in the first half of the year, Honda fell by 21.5%, and Nissan also declined, falling by 5.4%, and with the arrival of June, the sales of these three Japanese automakers fell faster.
Does this mean that Japan's car companies are withdrawing from the Chinese market?
In fact, the most important reason is that the previous Japan car companies have the wrong attitude towards electric vehicles, resulting in a lack of power in the Chinese market.
So why exactly? How should Japan automakers deal with this problem?
The rise of electric vehicles in China.
The most critical reason for the plummeting sales of Japan car companies in the Chinese market is the rise of Chinese electric vehicles, in fact, as early as 2015, the sales of electric vehicles in China have exceeded fuel vehicles, and with the continuous advancement of the times, it is increasing, and a large number of electric vehicle charging piles have appeared in mainland cities.
Now the deployment of charging piles in the country will exceed 22,300, and Japan in order to once fully develop hydrogen energy vehicles, but the number of charging piles is not more than 10,000, and the number of charging piles is far from enough, for the development of electric vehicles, the number of charging piles is a very critical point, if the charging piles are too few, they can only be charged by purchasing charging piles, which leads to higher costs for electric vehicles, but the more charging piles are deployed, the cheaper the charging, and the lower the cost of electricity.
And now China's electric vehicle endurance is also very good, most of them have more than 500-700 kilometers of endurance, and even extended-range electric vehicles can reach more than 1200 kilometers of endurance, from the endurance of fuel vehicles is not far away, which further wants to prove that electric vehicles have begun to enter a large number of families, and electric vehicle charging piles are also more in the community and public places and other places, it can be seen that the charging of electric vehicles is more convenient.
In addition, the appearance of electric vehicles is becoming more and more beautiful, whether it is lines or materials, it can be very satisfying, and the appearance is more suitable for daily commuting and work;
In terms of noise, the sound emitted by cars is much higher than that of electric vehicles, and the sound emitted by electric vehicles after starting can be the same as ordinary electrical appliances, with almost no noise.
Moreover, young people in the new era prefer intelligent cars, and China's intelligent technology of electric vehicles is getting stronger and stronger, and has gradually become the first choice of young people.
And when we look at the development of the market, we find that most of them are hydrogen energy vehicles and electric vehicles, and the price of hydrogen energy vehicles is higher than the price of electric vehicles, which has also become a major reason for people to choose electric vehicles.
It is also a major reason why Japan car companies no longer have to indulge in fuel vehicles.
The wrong attitude of Japan car companies.
In fact, the reason why Japan car companies have stood in a certain position in the fuel tide is because this is a high-value product, but because Japan car companies have long occupied a certain market share in foreign markets, resulting in insufficient production capacity to meet market demand, so they have shifted their attention to the development of the Chinese market, but they have not done a good job of preliminary research, nor have they found that the Chinese market has already had a large environment for the use of electric vehicles.
In addition, when the mainland develops electric vehicles, it is relatively mature at this time, and has its own set of perfect technical solutions, even if the models taken out by Japan car companies do not have any advantages, and there are problems in the battery, the property rights of the battery are also owned by foreign companies, and car companies in the process of developing electromagnetic batteries, most of them are still provided by foreign companies, so the core technology of electric vehicles in the mainland is still in the hands of foreign companies.
Japan's car companies are more inclined to hydrogen energy vehicles, for the rise of electric vehicles is also hoping to stimulate the development of hydrogen energy vehicles, but, unfortunately, in the mainland's policy, there is no explicit provision that hydrogen energy vehicles are indispensable models, and their prices are also high, which undoubtedly contributes to the popularity of electric vehicles.
In the face of today's difficulties, Japan car companies have to make a difficult choice in the future development, or accelerate the abandonment of fuel vehicles and fully develop the electric vehicle market, so that it is possible to rise again in the Chinese market.
If they continue to indulge in the development of fuel vehicles, they will likely have to withdraw from the Chinese market in the future.
A difficult choice for Japan automakers.
With the rapid rise of the mainland electric vehicle market, Japan car companies should also realize that they must immediately make a difficult choice, give up fuel vehicles to develop electric vehicles, but for the transformation of the team, it is not a simple thing, but with the continuous development of the electric vehicle industry, it is also constantly breaking its own technology and boundaries, and its market trend is obvious.
What choices do Japan automakers face?
However, the response of Japanese car companies seems to be a little slow, which shows that if Japanese car companies want to continue to develop, they must keep pace with the times, otherwise they will not be able to gain a foothold in the market.
Moreover, there is a problem with the attitude of Japan car companies in the development of electric vehicles, as the development speed of electric vehicles in the mainland is accelerating, and the research and development of electric vehicles by Japanese car companies is also increasing, it can be clearly seen that Japanese car companies hope to gain a foothold in the electric vehicle market in the mainland.
However, for mainland car companies, it is a heavy responsibility, mainly to bear the majority of the global electric vehicle market.
At this best time, if Japan car companies invest all their money and energy in the field of electric vehicles, then they may be able to survive in the mainland market.
At the same time, it will also occupy a certain position in the world.
On the other hand, if you continue to indulge in the production of gasoline vehicles, you are likely to miss out on the development of companies in the electric vehicle industry and increase losses.
At the same time, it will not survive in the mainland electric vehicle market.
This dilemma also provides a better space for the development of China's new car-making forces.
In terms of the development of the electric vehicle industry, the time spent by China's new car manufacturers is also shorter, and at the same time, the mainland also has a higher goal in the development of electric vehicles, that is, to develop cheaper electric vehicles to meet the needs of the majority of consumers in the market.
epilogue
The mainland government has also introduced a series of policies to this end, such as building a manufacturing powerhouse, and a series of projects to develop electric vehicles have also been fruitful.
At the same time, it is also a great way to promote the development of the electric vehicle industry, and Japan car companies in the development of electric vehicles, should continue to reflect, accelerate their transformation, actively embrace the reality of electric vehicles, and should also pay more attention to market research, timely adjustment of their own product development and production direction, in order to be able to flourish in the changing market environment.