"In the past, our customers were mainly in Wenjiang, and the business volume was relatively small. Now we plan and implement more than 600 agricultural, commercial, cultural, sports and tourism activities every year, which have gone to the whole province and even the whole country. Recently, Qiang Wenhui, founder of Sichuan Peters Group, told reporters. Peters is a "native" Wenjiang enterprise, rooted in the fertile soil of Wenjiang for 12 years, from a "small company" to an enterprise above designated size in the industry. The fertile "soil" for the development of Wenjiang's cultural, sports and tourism industry can be seen.
Qiang Wenhui, a native of Gansu, came to Wenjiang in 2006 and founded Peters in 2014, mainly engaged in the planning and implementation of national fitness activities. I never thought that in the next 10 years, "riding the wind and waves", the footprint from Wenjiang to Kardze, Neijiang, and even Inner Mongolia, the business scope from event planning and execution to investment and construction projects, marketing and brand building go hand in hand, the output value of the enterprise is getting higher and higher, from a single sports event company to a comprehensive group involved in cultural and sports tourism. At present, the group has 8 holding subsidiaries, hundreds of professional teams and more than 200 strategic partners.
Peters is a riverfront FUN sports space that is constructed and operated
After 10 years of hard work, Peters has continued to reach new heights. The tree is thousands of feet tall and does not leave the roots, and Peters' "roots" are in Wenjiang.
In recent years, Wenjiang has adhered to the principle of innovation and entity-oriented, built a strong foundation for high-quality development with the "3+6" modern industrial system of "surname Wen", promoted the cultural, sports and tourism industry to gather and cultivate strength, and gathered into a trend, taking enterprise cultivation as an important measure to help enterprises develop and grow, and promote the breakthrough and efficiency of the cultural, sports and tourism industry.
Last year, Wenjiang District issued the "Several Policies and Measures for Promoting the High-quality Development of Cultural Tourism and Sports Industry in Wenjiang District, Chengdu", covering the three major tracks of event performance, sports and leisure, and cultural tourism, focusing on supporting the cultural, sports and tourism industry chain involved in the creation of cultural tourism brands, the holding of leading events, and the development of tourism products. In 2023, more than 1,100 yuan of various policy support funds will be cashed, which has boosted the confidence in the development of cultural, sports and tourism enterprises.
"· Month Sports, More Health" 2024 Wenjiang District Enjoying Urban Sports Plan City Dress-up Flower Young Running Activity
The policy "drip irrigation" helps enterprises to "grow to the sun", and market expansion is the foundation of development and growth. In recent years, the Wenjiang District Culture, Radio, Sports and Tourism Bureau has led enterprises to run exhibitions, expand markets, and grab orders. The 41st China International Sporting Goods Expo, the 2024 Beijing CHINA FIT Sports Industry Conference, the Guangzhou International Tourism Exhibition, and the 2024 First Health and Wellness Residence Investment Promotion Activity in Wenjiang District, Wenjiang cultural, sports and tourism enterprises can be seen everywhere, which not only expands the "circle of friends", but also "pulls" back business orders.
Wenjiang District organized a delegation to participate in the 41st China International Sporting Goods Expo
In the process of enterprise development, the enterprise service commissioner of Wenjiang District provides "on-call" service on a "one-to-one" basis, sends them "reminder service", counsels policy declaration, helps recruit talents, collects development information such as capital increase and capacity expansion, investment promotion and other development information in a timely manner, and provides all-round service guarantee for enterprises.
One hand to grasp the cultivation of business entities, the other hand to grasp the project attraction and landing. This year, focusing on sports competitions, music performances, cultural tourism and other business directions, Wenjiang District Culture, Radio, Sports and Tourism Bureau will focus on following up with industry leaders such as Provincial Tourism Investment, Tianfu Performing Arts Group, and Chengtou Group. Up to now, 8 projects have been introduced, including Shou'an Music Cultural and Creative Park, Golden Horse GoPlay Strange Car Sports Park, Ziyi Life Aesthetics Museum, Happy Blue Ocean Cinema, and Wanhao Hotel.
Ziyi Museum of Life Aesthetics
Shou'an Music Cultural and Creative Park is built on the idle old school building of Wenjiang Shou'an Middle School, and plans to implant music-themed creation spaces, homestays, restaurants, coffees, cultural and creative shops and other formats, and invite low absinthe bands to stay in the park for a long time to carry out music creation, performing arts and other activities. Coincidentally, its relationship with Wenjiang is related to a classic old song that is sung from north to south of the river.
The person in charge of the project told reporters: "Once I talked with a friend about "On the Field of Hope", he told me that the author of this lyric was inspired by Wenjiang. Later, I found out that Wenjiang is also the hometown of Wang Guangqi, a musicologist and the founder of modern Chinese music theory, and has a deep connection with music. After many investigations, we decided to 'set up camp' here to create. I believe that Wenjiang's good environment for the development of the cultural and tourism industry will help us 'sing all the way'." ”
The relevant person in charge of the Wenjiang District Culture, Radio, Sports and Tourism Bureau said: "Focusing on the 'chain master' enterprises, we also plan to introduce and cultivate a number of upstream and downstream, left and right bank enterprises, smooth all links of the industrial chain and supply chain, drive industrial agglomeration with chain effect, enhance the industrial cluster effect, build a stable supporting consortium of the industrial chain and supply chain, and promote the vigorous development of the cultural, sports and tourism industry in the region." ”
West China Community Daily reporter Li Yuelin Courtesy of Wenjiang District Culture, Radio, Sports and Tourism Bureau