In the first half of 2024, TV will not sell, but this kind of large screen has become the fastest growing dark horse

Zhongguancun Online

2024-08-05 21:32Posted on the official account of Beijing Zhongguancun Online

In the domestic home audio-visual market in the first half of 2024, a chill is quietly spreading. The latest data shows that many living room household audio-visual products, including smart projection, smart TV, smart speaker, smart box, and sound bar, have suffered a double decline in sales and growth rate, and the market demand is obviously sluggish.

However,In this cold snap,Mobile smart screen is like a clear stream,Not only has it not been affected by the market downturn,On the contrary, it has achieved amazing growth。 As a new star in the field of home display,Mobile smart screen showed strong market potential in the first half of the year,Its sales and sales have achieved a high growth of more than 200%,Become the fastest growing "dark horse" in the home display category。

Specifically, in the first half of 2024, China Mobile's smart screen online monitoring market sales will be 76,000 units, a year-on-year increase of 288%; The sales volume reached 290 million yuan, a year-on-year increase of 256%. This data not only highlights the vigorous vitality of the mobile smart screen market,It also indicates its broad development prospects in the future。

It is worth noting that,Although the mobile smart screen has achieved a significant increase in sales and sales,But its average market price has been significantly reduced。 The average market price in the first half of the year was 3,807 yuan, a year-on-year decrease of 340 yuan. In the future, with the low-end of new products of various brands and the increase of promotion of old products, the average market price is expected to further drop to the range of 2000~3000 yuan, becoming the main price segment of the manufacturer's layout.

In terms of product performance,Mobile smart screen also shows strong competitiveness。 At present, the 27-inch screen is still the main product in the market, but the trend of size sinking has begun to appear, and the future of 24-inch or smaller products is expected to gain more room for development. In addition,Ultra-high-definition、The addition of anti-blue light eye protection and other elements,It will also further enhance the market attractiveness of mobile smart screen。

In terms of brand structure, Baidu continues to sit first in the market with its strong brand influence and market competitiveness, with a market share of 39.2%, a year-on-year increase of 24.1 percentage points. However,It is worth noting,Although Baidu occupies a leading position in the mobile smart screen market,But behind it Skyworth、Dangbei、KTC and other brands have also performed well,All have achieved certain growth。 Considering that the mobile smart screen market is still in its infancy,The overall base is not large,These "powerful players" have every opportunity to use the advantages of their respective brands and product performance,To achieve Baidu"Catching up。

Although the domestic home audio-visual market as a whole is cold in the first half of 2024, mobile smart screens have become the only bright spot with their unique market positioning and strong growth momentum.

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