With the opening ceremony of the Paris Olympics at the end of July, the enthusiasm of summer ushered in the climax, whether it is the controversy at the opening ceremony, the Olympic athletes who worked hard and sweated on the Paris field, or the good news reports of winning medals on social platforms, the Olympic Games can be said to have ignited all walks of life and become the most eye-catching existence this summer...... In addition to the Olympics, the film and television variety and game circles are also in full swing.
Compared with previous years, this year's Olympics are particularly hot on social issues, especially women-related topics. Whether it is the ten female statues slowly rising from the Seine River at the opening ceremony, or the display of women's power in the Olympic arena, the stories of different eras collide with the same spirit, and this social significance makes the Olympics not only about competition, but also about every audience in front of the screen.
Behind this diverse topic, it is closely related to the in-depth participation of major Internet platforms. As a supersports IP that has attracted worldwide attention, as early as a month before the start of the competition, the most popular rights-holding broadcast has been settled, with Migu, Douyin, Kuaishou, and Tencent.
But with such a large topic center, almost all content platforms and even e-commerce platforms will not easily miss it, and in addition to the competition for broadcasting rights, various platforms have begun to prepare rich interactive gameplay, Olympic IP, and self-made programs as early as possible.
Before the opening, the battle for broadcasting rights came to an end for the time being; After the opening, the platform's real Olympic marketing competition officially kicked off. How to set up more topics that can be spontaneously disseminated, how to attract users' attention and discussion, and how to make self-made IPs out of the circle...... are the directions that the platform needs to exert its strength.
This year's Olympics were broadcast live in theaters for the first time and seemed to be an official "signal". Fu Ruoqing, chairman of China Film, said at the launching ceremony of the "Cinema to Watch the Olympics" event, "This is not only a creative attempt by film technology to empower the Olympic Games, but also a further exploration of non-film content linked by Taiwan Film and the diversified development of innovative and empowered cinema functions." ”
Zhang Shuna believes that the audio-visual experience and social atmosphere of the theater are incomparable to the small screen, which enhances the overall sense of scene and the social attributes of the audience. "This summer, the cinema officially obtained the screening qualification for the live broadcast of the Paris Olympic Games, and we look forward to more diverse screening content and richer forms of expression presented on the big screen in China in the future."
The recently concluded European Cup was launched by iQiyi Sports and Hengdian, Wanda and other cinemas. It is understood that Migu has also reached a cooperation with the Chinese Super League, which will be broadcast live in theaters in the future.
E-sports live streaming in theaters has also become larger and more standardized in the past two years.
In the case of satisfying the appetite of drama fans, "Sauvignon Blanc" has been off the air for a year, but the popularity has not subsided, the pre-broadcast reservation exceeded 9.5 million, and on the day of the premiere, the popularity exceeded 22,000 within 13 minutes of launch, and then quickly exceeded 28,000. In terms of investment promotion, 4 episodes were updated on the first day of launch, with 11 advertisements per episode and more than 70 advertising co-branding, setting a historical record for advertising investment in TV dramas.
Breaking away from a single "1v1", the emotional mode in which male characters with different characteristics are examined and compared in the same story not only appears in the circle of domestic otome games, but also becomes the traffic password of the current female frequency film and television dramas.
It's just that with the "one woman and many men" drama with the otome game packaging model, it is difficult to copy the creative core of the otome game. "Sauvignon Blanc 2" is precisely because of the advancement of the plot, which weakens the autonomy of the heroine's choice, and the three male protagonists are also controversial because of the different proportions of the scenes.
In other words, male freedom is on the table, and the popularity of otome games is giving new creative inspiration. But at the same time, the creation of "one woman and many men" dramas is also facing more and more stringent scrutiny and requirements, and when the plot deviates from the narrative principle of "master control" of otome, it will inevitably face the collapse of word of mouth.
"The subject of the present is dead."
Xiao A, the producer of the head film and television company, told Xiaoyu the other side behind the prosperity after the film and television market had just experienced the excitement of "three consecutive explosions".
From 2023 onwards, the audience intuitively feels that there have been more popular dramas and high-scoring dramas in domestic dramas, and in the first half of this year, there will be more male lead dramas and big female lead dramas, costume dramas and fashion dramas coexist, but what does this have to do with "Xianyan dramas"? As a family carnival theme, what is the current situation of the once popular modern drama?
Xiao A's personal experience is, "When we were choosing a director for the project, many directors didn't want to take it at all when they heard about Xianyan and idol dramas. "The drama is too difficult to do now, and the difficulty that Xiao A said is not only a difficulty in the process of content incubation, but a more advanced planning and project approval link.
On July 4, "Jeopardy Zero" was officially launched. On July 2nd, the game opened the preload service, and then it topped the App Store free list in nearly 100 countries, and maintained this position until the game was officially unlocked.
Ever since Jeopardy Zero was first released, players have been impressed by the game's art style. In an interview with IGN, Jeopardy Zero producer Lee Jin-woo said that the first thing the team considered when developing Jeopardy Zero was the art style. Based on the content of multiple tests and open betas, Entertainment Capital believes that Japanese retro style and diversification are the two most important art styles of "Jeopardy Zero".
Elements of Japan pop culture from the 80s are everywhere in the game. Old movies, street graffiti, record stores, and cars that resemble the eighth-generation Toyota Crown are all elements of Japanese retro style that coincide with the nostalgia that is gradually emerging among young people today. Under this retro-Japanese art tone, Jeopardy Zero incorporates a large number of different art elements, making the game able to meet the diverse needs of players.
The retro Japanese style and diverse art style made Jeopardy Zero capture the hearts of many players when it was first announced. These two art styles not only help the game break the circle, but also play an important role in the development of IP-derived content and peripheral products in the future.
On August 20, 2020, the first trailer for Black Myth: Wukong was released. Since then, there has been a "3A whirlwind" in China's game industry. There has been a lot of controversy surrounding the game science of the producers, but more players are still willing to see Black Myth: Wukong as one of the milestones of the breakthrough of the Chinese game industry.
Similar to "Black Myth: Wukong", the last film to gain so much attention was "The Wandering Earth". At that time, "The Wandering Earth" was regarded as a milestone work that opened the first year of Chinese science fiction. After the appearance of "The Wandering Earth", Chinese science fiction films can compete with Hollywood science fiction blockbusters for the first time.
Looking back at the development trajectory of "Black Myth: Wukong" and "The Wandering Earth", we can find that these two works have played a crucial role in the breakthrough process of related industries from 0 to 1. The topic discussion caused by the two works directly contributed to the latecomers to devote themselves to the corresponding track.
Now, "The Wandering Earth" has become one of the top sci-fi IPs in China, and its popularity is close to "The Three-Body Problem", which is also Liu Cixin's work. The high box office and IP development of "The Wandering Earth 2" have also helped Chinese science fiction films move from 1 to 10. Perhaps, game science needs to learn from the experience of "The Wandering Earth" to help "Black Myth: Wukong" and even Chinese triple-A games move towards a higher dimension.
Why is the dubbing industry getting more and more "chaotic"? In a word, money is troublesome.
The former behind-the-scenes workers came to the front of the stage, the top CVs set up studios one after another, became bosses, and successively achieved financial freedom, and those young actors also began to follow suit and embarked on this road of idolization.
Things gather people in groups, and the dubbing industry is also divided into circles. The most famous are the Beijing and Shanghai circles.
The former is represented by photosynthetic building blocks, 729 sound workshops, Beidou penguins, and Guansheng Culture, and its business focuses on film and television works; The Shanghai circle is represented by Sound Bear Lianmeng, Haitian Studio, Lingsheng, Qixiang Tianwai, etc., and there are many overall two-dimensional projects, especially game projects. However, the business scope is only relatively speaking, and the Beijing circle CV has also been equipped with many two-dimensional projects.
Idolization is a "point of no return", once the fan circle culture is formed, people are easy to flutter. Under the effect of the filter, many people still feel that CV is an unsung hero who silently contributes behind the scenes, and the income is not proportional to the pay, so under the mentality of "ta only us", they are willing to spend money and charge into battle. But CVs are also ordinary people, and they will also have a sense of gain and loss, jealousy, and some people have learned to manipulate fans behind the scenes to force the company and fight for more rights to speak for themselves.
The end of the second season of "Let's Farm the Land" fell into a whirlpool of controversy in a new recruitment and a director's reading letter.
Fans thought that the program team was going to break up the "Ten Diligence Days" and were dissatisfied, and began to shut down the official account and issued various protests. Subsequently, the official released a statement explaining the reason, but it angered fans again, and the official blog lost more than 850,000 fans the next day.
Perhaps no one would have thought that things would ferment to this extent before this. Taking this as an opportunity, Xiaoyu found the people who stood at the center of this storm and related to it, and chatted about their opinions respectively.
Some say that all they want is an apology. Some people say that they have accepted the reality and hope for a good ending. Some people say that the emotions of fans have exceeded the normal threshold and are difficult to control. Some say that there are indeed places where this controversy has been mishandled. Some people also said that they hope that this turmoil can subside soon, this public opinion is a little aggrieved for creators, and the variety show content industry needs support.
Today, in addition to the simple emotional struggle, the particularity of the IP of "Let's Farm the Land", the emotional value and needs of fans, the innovation and trend of content production, the way of communication between the content side and the audience, and the maintenance of long-term relationships, etc., have all become topics that need to be seen in this whirlpool.
Because of the Olympics, this July has been given more beauty and attention, and in the journey of exploring the ecology of the entertainment industry, Xiaoyu is also deeply honored to move forward side by side with you, please continue to support Entertainment Capital, let us witness the prosperity and development of the entertainment industry together~